Professional Documents
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Advertising & Brand Management - MCQ
Advertising & Brand Management - MCQ
TYBBA – Sem 5
Multiple Choice Questions
A. Targeted B. Promoted D
C. Segmented D. Positioned
45 Which of the following statement is true?
A. Branding helps to organize B. Branding helps in getting a D
inventory competitive advantage
C. Brand signals a certain level D. All of the above
of quality
46 "The Joy of Flying"• is slogan of
A. Go Air B. Spice Jet D
C. Kingfisher Airlines D. Jet Airways
47 The approach of using an established brand to launch a new product is ____
A. Line extension B. Brand extension B
C. Category extension D. None of the above
48 "A lot can happen over coffee", is tagline of:
A. Cafe Coffee Day B. Starbucks A
C. Barista D. None of the above
49 When BMW made a competitive entrance in the U.S. in the early 1980s, it
positioned the brand as that offered ________
A. Luxury B. Performance C
C. Both A and B D. None of the above
50 DAGMAR model was conceptualized by
A. David Ogilvy B. Russell Colley B
C. Alyque Padmasee D. Bharat Dabholkar
51 Which of the following is more of personal medium of advertisement?
A. Internet advertisement B. Broadcast media C
C. Direct mail advertising D. Print media
52 If a company wants to build a good “corporate image” , it will probably use
which of the following marketing communication mix tools
A. Advertising B. Public relations B
C. Direct marketing D. Sales promotion
53 ___________ is the degree of attachment that customers have to a brand as
expressed by repeat purchase
A. Brand community B. Brand image C
C. Brand loyalty D. Brand identity
54 __________ is a clever phrase that serves as a reminder of a brand, company
image, or campaign theme
A. Caption B. Body copy D
C. Display copy D. Slogan
55 ___________ is also called as logo
A. Signature B. Tagline A
C. Captions D. Design
56 __________ is short songs that deliver a brand story in an easy-to sing
format
A. Melody B. Jingles B
C. Rap D. Jazz
57 Dividing the market based on age, income, gender, educational qualification
is known as
A. Branding B. Targeting C
C. Demography D. Positioning
58 Which of the following is NOT a requirement for setting advertising
objectives
A. Objective must specify the B. Objective must be realistic D
amount of change
C. Objective must be clear in D. Objective must be stated in terms of
writing profit
59 __________ agencies specialize in endorsement of brands in the various
social media platforms like blogs, social network sites, forums etc.
A. Social media B. User generated content A
C. Friend feed D. Social network service
60 Brand names that other companies can buy the right to use is known as
A. Brand image B. Licensed brands B
C. Brand identity D. Brand positioning
61 “Har Ghar Kuchch Kahta hein”, is the slogan of which brand
A. Berger Paints B. Indigo Paints C
C. Asian paints D. Nerolac Paints
62 “Zindagi ke Saath bhi, zindagi ke baad bhi”, is the slogan of which brand
A. Bharti AXA life insurance B. HDFC insurance D
C. ICICI prudential D. LIC
63 “Meh Surakshit Hum Surakshit Bharat Surakshit”, is the tagline of which
company/brand
A. Aarogya setu B. Myntra A
C. Spotify D. AJIO
64 “Sapno Ki Apni Dukaan”, is the tagline of which company/ brand
A. Flipkart B. Amazon India B
C. Pepperfry D. Myntra
65 “It Takes A Leader To Deliver”, is the tagline of which company/brand
A. DHL B. DTDC C
C. Blue dart D. FedEx
66