Chapter 3

A. Market segmentation

Brothers Cycles House is available for everyone what places they came from and no matter what their
gender and religion either who have a high and low income can be our target market that can be one of
our potential custumers. There are many bussinesses that established there, we are more to understand
their needs and wants and also to meet their satisfaction. And we devote more time and effort to
distiguishing and understanding their needs, desires, and preferences in order to ensure that our unique
product meets their expectations.

Target Market

Brothes Cycle House is offering an affordable price and services in our Bike Shop.
It is athletes of different training of life.
Brothers Cycle House also offers Bike repair, Bike tune-up, and Bike SPA and for the need of our
fellow cyclist, abd to our fellow custumers.

B. Analysis of Competitor

 Businesses operate in a competiv sector. Bike Shops are quickly competing to have the best
possible value for money form of high quality, as well as the most appropriate variety of items for
their you

 Direct rivals cofront companies in a market. There are bussinesses thar manufacture products that
are identical or quite similar. In terms of our competition, we consider PDAL bikeshop, LHARYL
bikeshop,and RAD bikeshop becausethey pose a challenge to our company. Most goods, on the
other hand, are distinct in some way.

C. Product

The product will be avaible that we offer is bikes, parts, accesoris and more. Just visit us on our
bikeshop to choose wisely.

D. Pricing

GROUPSET
Product Unit Cost Selling Price Net Income

SHIMANO Torrney
Claris 3,400
7,200 3,800
8,000 400
800
SHIMANO
SHIMANO Altus
Sora 3,950
14,500 4,500
16,000 550
1,500
SHIMANO
SHIMANO Acera
Tiagra 6,500
23,000 7,000
24,500 500
1,500
SHIMANO
SHIMANO Alivio
105 7,800
28,000 8,500
30,000 700
2,000
SHIMANO
SHIMANO Deore
UltegraXT 29,000
43,500 32,000
45,500 3,000
2,000
SHIMANO SLX
SHIMANO Dura Ace 55,300
62,800 58,000
65,000 2,700
2,200
SHIMANO XTR 62,000 65,000 3,000

BIKES
GT zaskar 90,000 100,000 10,000
TREK marlin 5 29,400 35,000 5,600
GIANT talon 3 20,700 25,000 4,300
SUNPEED zero 13,000 15,000 2,000
TRINX m100 8,400 9,500 1,100

GIANT tcr 130,000 140,000 10,000

TWITTER thunder 40,000 45,000 5,000
TRINX swift 2.0 30,000 33,500 3,500
JAVA veloce 20,000 24,000 4,000
SUNPEED triton 14,500 16,000 2,500

TIRES
MAXXIS 26er 750 850 100
MAXXIS 27.5 800 900 100
MAXXIS 29er 900 1000 100
MAXXIS 700c 1,200 1,300 100

INNERTUBES
MAXXIS 170 200 30
26er/innertube
MAXXIS 180 250 70
27.5/innertube
MAXXIS 250 350 100
29er/innertube
MAXXIS 200 250 50
700c/innertube

CABLES
JAGWIRE/cabling 500/10 meters 60 per meter 10
housing(shifters)
JAGWIRE/inner 400/10 piece 60 per piece 10
cabling(shifters)
JAGWIRE/cable 500/10 meters 60 per meter 10
housing(brakes)
JAGWIRE/inner 400/10 piece 60 per piece 10
cabling(brakes)

E. SAKES PROJECTION

PRODUCT RESELLER OTY./MONTH YEAR 1

PRICE QTY. SALES IN PESO
GROUPSET 367,800 312 3,744 1,377,043,200
BIKES 443,000 78 936 414,648,000
TIRES 4,050 130 1,560 6,318,000
INNERTUBE 1,050 156 1,872 1,638,000
CABLES 240 104 1,248 249,520
TOTAL 816 780 9,360 1,799,946,720

F. Place
Building

The building is located at near Petron Gas Station and NE crossing, we choose this place because
there are many cyclist pass by here and this is a crowded area.

G. .Promotion

In the first year, Casa De Tacos promotion strategies tend to be less costly and are divided into in-store
promotion and local promotion. We believe that local promotions are better
ways to bring customers to our locations.

The local promotions will be followed:

• Distribution of flyers and leaflets
• Opening promo, buy one (1) of any kinds of bike will have 1 month free service.
• Advertisement via Facebook and other social media.
• Signage – We will hang a large, sturdy outdoor banner above Brothers Cycling House storefront to
grab the attention of potential customers.
• Ambiance - Brothers Cycle House will create a calming atmosphere by using light green color as our
primary motif it create a restful state of mind.