My favorite Marketing

Campaign
Presented By: Benali SARI
 1.My favorite Marketing Campaign

I have choose the pizza festival, we had the pleasure

to invite the World Pizza Acrobatic Champion

to our hotel for the very first time in Saudi Arabia,

Chef Pasqualino Barbasso.

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 1.My favorite Marketing Campaign

Pizza Festival with Chef Pasqualino Barbasso

from 15-25 April 2019

Biography
Pasqualino Barbasso is a man with a mission,
to make high quality Italian pizza and to do
it in the most entertaining way. This 36 year-
old pizzaiolo is among the most skillful
masters of acrobatic pizza-making.
In 1998 he won the Sicily’s Acrobatic Pizza
championship.
By 2001 he was World Champion, a title that
he won in 2002 for a second time.
Since then he as made dozens of
appearances in Italian restaurants and
pizzerias around the world.
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Revenue

Pizza Festival Lunch & Dinner Production

409 COVERS

Rev: 52 732 SAR

2 Pizza Cooking Classes Production

140 Participants

Rev: 14 000 SAR

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 1.My favorite Marketing Campaign
Marketing & Social Media Plan
 SOCIAL MEDIA BOOSTING : 300 $ in Instagram boosting ads And
creating 3 Snapchat filters.
 Created the 1st Marriott Bonvoy® Moment Pizza Festival Package
around KSA & Bahrain.
 We made a Professional Movie & Photos.
 Sharing live videos in Snapchat, Instagram and Facebook on daily
basis.
 We have collaborated with top 5 bloggers and influencers of the
region in order to get more exposure.
 Social media Competition on our Social Media Platforms.
 Outside 3D Banner 5m/6m.
 Distribution of 30 000 Flyer around Eastern Province.
 Distributed Branded Pizza Festival Gifts.
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 1.My favorite Marketing Campaign

We sent 40 000 SMS targeting our Data Base

The majoirity of bookings received were from these segments:

Khobar + Dammam Gen Y:

• Seeking new experiences, high quality, expects recognition.
• They are looking for the atmospher better than the quality of food in
order to post them in Social media.
• Pizza lovers.
• They Like to experience new things, aware of latest trends.
• Looking for ‘’Instagrammable’’ contents.

Dammam & Khobar Couples & Families (A & A+):

• Looking for a romantic and quiet place.
• Want to disconnect from the stress of the work.
• They want to listen Italian music ( Eros Ramazzotti and Laura
Pausini…) 6
 1.My favorite Marketing Campaign
Street Marketing

Forex Pizza Decoration

Outside 3D Banner 5m/6m.
around the hotel 7
1.My favorite Marketing Campaign
Collaterals

3D Flyer shaped as a pizza

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1.My favorite Marketing Campaign
Collaterals

Digital E-Flyer in Dual Language 9

 1.My favorite Marketing Campaign
Social Media Results

Instagram From 15-25 April 2019

Total of:
• 9 Posts.
• 159K Impressions.
• The Professional Movie got 17477 Views.
• We got 2K Visitors + 911 New Followers.
• More than 10 Live videos during the
Chef’s Show.
• We shared more than 50 Instagram Stories.

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 Social Media Results
Facebook From 15-25 April 2019

Total of:
• 12 Posts
• Total Reach: 15K
• Total Impressions: 20K
• Facebook Event Page: 3.3K people Reached

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 Social Media Results

Snapchat
Total of:
• We have created a total of
3 Snapchat Filters.
• We got 44.5K Impressions
• 4 K Engagements
• 28 Table Bookings

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We host 5 Famous
bloggers + 1 TV Channel coverage
Mohame Al Amiri '' Dammam restaurant'‘

Mariam Al Brahim

Waleed alghamdi ''Al Sharqiya hotel''

Moeen kassem ''Lebanease in Khobar ''

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 Post event Video + Photos

https://www.youtube.com/watch?v=8TnULmzpkho

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Post event Video + Photos

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 1.My favorite Marketing Campaign

Recognition
Email from our Area Director of Marketing KSA & Bahrain:

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Thank You!

https://www.linkedin.com/in/benalisari/

Benalimanagement@gmail.com

+966595016612 17