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Julianna Sarmiento

11 – Einstein

ESSENTIAL QUESTIONS:

1. How is a good quantitative research paper characterized?


 A good quantitative research paper is characterized by the data gathered using
structured research instruments. The results are based on larger sample sizes
that are representative of the population. The research study can usually be
replicated or repeated, given its high reliability. Quantitative studies' great
strength is providing data that is descriptive—for example, allowing us to
capture a snapshot of a user population—but we encounter difficulties when it
comes to their interpretation.
2. What will the industry gain from a quantitative research paper?
 Quantitative research providers can offer many different but effective ways to
gather all of the data needed to give you the best insights for your research
project. Whether you are gaining consumer insight for your product or service or
developing strategies to grow your business, these companies can provide all of
the necessary channels to reach the most relevant audience, including quick and
efficient online mediums or more in-depth traditional methods such as mail or
in-person surveys and questionnaires.
3. What are variables?
 A variable in research simply refers to a person, place, thing, or phenomenon
that you are trying to measure in some way. The best way to understand the
difference between a dependent and independent variable is that the meaning
of each is implied by what the words tell us about the variable you are using.

ACTIVITY 1 (PAGE 17)

1. Compare and contrast the two basic types of experimental research.


 In a true experiment, participants are randomly assigned to either the treatment
or the control group, whereas they are not assigned randomly in a quasi-
experiment
 In a quasi-experiment, the control and treatment groups differ not only in terms
of the experimental treatment they receive, but also in other, often unknown or
unknowable, ways. Thus, the researcher must try to statistically control for as
many of these differences as possible
 Because control is lacking in quasi-experiments, there may be several "rival
hypotheses" competing with the experimental manipulation as explanations for
observed results
2. Why an experimental research is also called a scientific method?
 Experimental research is a scientific approach to research, where one or more
independent variables are manipulated and applied to one or more dependent
variables to measure their effect on the latter.
3. What is the primary factor in determining whether a research is true experimental or quasi-
experimental?
 The primary factor in determining whether a research is true-experimental or
just a quasi-experimental is based on the evidences or proofs and references
that the researcher has.
4. What are the implications of declaring what is true by means of a quasi-experimental
research?
 Using quasi-experimental research is less reliable than using experimental
research. In particular, if the research is trying to show causality, you may not
end up with the correct results.

This is because the difference between quasi-experiments and experiments is


that quasi-experiments do not have the usual randomization that happens in
experiments.

Randomization is important so that the control group and the test group are
similar enough to be able to attribute any result to the experiment. You can think
of it like a fruit salad. To be able to say what the fruit salad tastes like, it has to
be mixed enough so that each spoonful you eat has different fruits. Otherwise,
you might only be tasting one fruit, and assume that the whole salad tastes like
that.

Still, quasi-experiments are used in practice, usually because of practically or


ethical purposes. In the earlier cancer example, you can't just tell people who
want the medicine tested on them that they are members of a control group and
cannot be treated.

Quasi-experiments are still useful, but the design of the experiment must be
planned well, and their results must be taken with a grain of salt.
5. Which is better between the two types of experimental research? Justify your choice.
 True experiments, in which all the important factors that might affect the
phenomena of interest are completely controlled, are the preferred design.
Often, however, it is not possible or practical to control all the key factors, so it
becomes necessary to implement a quasi-experimental research design.
6. How do you know when one is doing a true experimental or a quasi-experimental
research?
 In a true experiment, participants are randomly assigned to either the treatment
or the control group, whereas they are not assigned randomly in a quasi-
experiment. Thus, the researcher must try to statistically control for as many of
these differences as possible.

100 WORD REPLY

1. Why should a researcher analyze primary and secondary data aside from data expressed
manually?
 When performing research, it is important to consider the available data options
so as to ensure that the right type of data is used to arrive at a feasibility
conclusion. A good understanding of the different data types, similarities, and
differences are however required to do this.
 Primary data and secondary data both have applications in business and
research. They may, however, differ from each other in the way in which they
are collected, used, and analysed.
 The most common setback with primary data is that it is very expensive, which is
not the case for secondary data. Secondary data, on the other hand, has
authenticity issues.

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