Professional Documents
Culture Documents
11 – Einstein
ESSENTIAL QUESTIONS:
Randomization is important so that the control group and the test group are
similar enough to be able to attribute any result to the experiment. You can think
of it like a fruit salad. To be able to say what the fruit salad tastes like, it has to
be mixed enough so that each spoonful you eat has different fruits. Otherwise,
you might only be tasting one fruit, and assume that the whole salad tastes like
that.
Quasi-experiments are still useful, but the design of the experiment must be
planned well, and their results must be taken with a grain of salt.
5. Which is better between the two types of experimental research? Justify your choice.
True experiments, in which all the important factors that might affect the
phenomena of interest are completely controlled, are the preferred design.
Often, however, it is not possible or practical to control all the key factors, so it
becomes necessary to implement a quasi-experimental research design.
6. How do you know when one is doing a true experimental or a quasi-experimental
research?
In a true experiment, participants are randomly assigned to either the treatment
or the control group, whereas they are not assigned randomly in a quasi-
experiment. Thus, the researcher must try to statistically control for as many of
these differences as possible.
1. Why should a researcher analyze primary and secondary data aside from data expressed
manually?
When performing research, it is important to consider the available data options
so as to ensure that the right type of data is used to arrive at a feasibility
conclusion. A good understanding of the different data types, similarities, and
differences are however required to do this.
Primary data and secondary data both have applications in business and
research. They may, however, differ from each other in the way in which they
are collected, used, and analysed.
The most common setback with primary data is that it is very expensive, which is
not the case for secondary data. Secondary data, on the other hand, has
authenticity issues.