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Canterbury Travels

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This study source was downloaded by 100000793209599 from CourseHero.com on 10-23-2021 03:09:59 GMT -05:00
 Questionairre Sequence

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Funnel technique

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• It starts with a general question which sets context of the survey

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• Specific questions on income or education level may make the subject uneasy
• Specific questions should therefore be phrased and placed craftily

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• The questionnaire starts with warm up questions before jumping to specific questions

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Order Bias

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• Questions 7,11 and 15 place the options in the same order

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• Same ordering of options results in anchoring bias
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• People tend to answer such questions using first option as point of reference
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• Better approach would have been jumble up the options in these questions to negate
such a bias
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 Non-Exhaustive Questions

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Question 2 : What do you travel for Other possible options

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a. Business a. Spiritual (Pilgrimage)
b. Pleasure b. Visiting friends and family

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c. Both c. Event travel

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Question 22: What is your present occupation Other possible options

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a. Business and professional a. Freelancer

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b. Salaried and semiprofessional b. Unemployed
c. Skilled worker c. Government employee

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d. Laborer

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e. Student
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eH y

Double barreled : A person may own a business but may not be a professional
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or may be a professional but may not own a business

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 Mutual Exclusiveness

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Question 3
How often do you travel

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- 0-1 times per month - 0-1 times a year

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- 2-3 times per month - 2-3 times a year
- 4-5 times per month - 4-5 times a year

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- 6 or more times per month - 6 or more times a year

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A person who travels more than 6 times a month may select either of the two options

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co rc
Question 21
How long have you lived in your hometown
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- 0-6 months - 5-10 years
- 7-12 months - 11-15 years
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- 1-4 years - Over 15 years

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Second and third options are not mutually exclusive and may result in flawed analysis
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 Burdensome Question

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Question 10 : Can you list the travel agencies in Hometown and their location

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• This question requires the subject to memorize what he may not pay attention to.

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• Such questions have a miniscule chance of being answered

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Question 3

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How often do you travel

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m e
- 0-1 times per month - 0-1 times a year

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- 2-3 times per month - 2-3 times a year
- 4-5 times per month
- 6 or more times per month
o. ou - 4-5 times a year
- 6 or more times a year
er res
eH y

Memorizing how many times a

rs ud

The first set of options is sufficient

you travel in a year is difficult
If further information is elicited, then pivot
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question may be used as a pilot question and

followed
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This study source was downloaded by 100000793209599 from CourseHero.com on 10-23-2021 03:09:59 GMT -05:00
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