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 A packaged goods manufacturer receives many thousands of
customer emails every year. Some are complaints, some are
compliments. They cover a broad range of topics. Are these
letters a possible source for exploratory research? List one
reason why or why not?

Solution

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Case : A packaged goods manufacturer receives many

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thousands of customer emails every year . Some are

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complaints, some are compliments.
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Analysis : Here, first we need to know what is an exploratory
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research. It means it is an examination into a subject in an
attempt to gain further insight. A researcher starts with a
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general idea and uses research as a tool to identify issues that

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could be the focus of the future research.

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MethodsofExploratoryResearch : It is of two types primary

and secondary research.
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Primaryresearch : If the data is collected personally usually

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from a group of people which is gathered for the purpose of

specifically study.
Interviews, customer surveys are the examples of this method
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Secondaryresearch : Analysis that was compiled from at a

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previous date on the primary research.

Examples of secondary research are magazines , old reports
etc...
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In order develop or expand our business our primary motive

is to attract customers and make they fell for our products. So
this will all happen when we know about what a customer is
thinking about product or where our product in the minds of

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 customer. So for these we will get the answers when we do a
research or survey on our products and business. It may be a
primary research or a secondary research but our role is to
understand where the product is there in the minds of the
customer. So this will happen through exploratory research.
Conclusion : The given statement is absolutely true.As per
the analysis from the above paragraph exploratory research in
the sense collection of surveys , magazines , old reports
etc...here in the given case also the manufacturer also receive
the mail\'s about his business through which he may develop
business. Receiving of compliments and complaints are part
of the exploratory research.

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