"A Study On Influence of Video Conferencing Apps

A STUDY ON INFLUENCE OF VIDEO-CONFERENCING APPS POST COVID 19
“A STUDY ON INFLUENCE OF VIDEO-

CONFERENCING APPS POST COVID-19”
(Dissertation submitted in partial fulfillment of the requirements for the
award of the degree)
BACHELOR OF BUSINESS ADMINISTRATION

OF
BANGALORE CITY UNIVERSITY
BY
NAME: G. VARSHINI
Register No: B1919915
Under the guidance of

Mrs. VANDANA REVANKAR
Assistant Professor
Department of Business Administration
SSMRV COLLEGE
Bangalore City University
2021-2022
SSMRV COLLEGE
TABLE OF CONTENTS
CHAPTER 1 – INTRODUCTION 1-4
1.1 Introduction
1.2 Industry profile
1.3 History of video conferencing apps
1.4 Conceptual Background
CHAPTER 2- COMPANY PROFILE 5

2.1 Different apps related to the industry
CHAPTER 3- RESEARCH DESIGN 6-7

3.1 Title of the study
3.2 Need of the study
3.3 Statement of the problem
3.4 Objective of the study
3.5 Scope of the study
3.6 Limitation of the study
3.7 Research Methodology
CHAPTER 4 8 - 16
Data Analysis and Interpretation
CHAPTER 5 17 - 21
Finding suggestion and conclusion
5.1 Finding
5.2 Suggestion
5.3 Conclusion
5.4 Bibliography
5.5 Annexure
SSMRV COLLEGE
CHAPTER 1
1.1 INTRODUCTION
The Impact of the COVID-19 Pandemic made the business world stop and also the economic sector.
Health protocols standard has been observed like social distancing, the mandatory wearing of
facemask, and avoiding mass gathering. The researcher is proposing to use a video conferencing
platform beside the learning management system because this will replace the face-to-face setup and
real-time feedback from the students to the teacher. Video conferencing has always been a key
ingredient in the recipe to success for enterprises and other educational sectors hoping to connect with
customers, remote workers, and even with the students, (BEAUFORD, 2020). The results suggest that
current policies and teaching strategies can be adapted due to the outbreak of COVID-19. About
previous studies on the use of videoconferencing in higher education, Video Conferencing such as
Zoom and Google meet the demands in a broader consideration of the relevant challenges that arise
when using certain videoconferencing systems in learning and teaching situations and that can be used
in the current scenario, (Khatib, 2020). Using Video Conferencing will not violate any quarantine
protocols and this will ensure the safety of both students and the teachers, in times like this, we need
to adopt the new technology platforms embracing the effects of COVID-19 which might lead to the
opening of the New Normal in all sectors.
1.2 INDUSTRY PROFILE
Videoconferencing comprises the technologies for the reception and transmission of audio-
video signals by users in different locations, for communication between people in real-time. A
videophone is a telephone with a video display, capable of simultaneous video and audio for
communication between people in real-time. Videoconferencing implies the use of this technology for
a group or organizational meeting rather than for individuals, in a videoconference. Telepresence may
refer either to a high-quality videotelephony system (where the goal is to create the illusion that remote
participants are in the same room) or to meetup technology, which goes beyond video into robotics
(such as moving around the room or physically manipulating objects). Videoconferencing has also
been called “visual collaboration” and is a type of groupware.
SSMRV COLLEGE
While the development of videoconferencing started in the late 19th century, the technology only
became available to the public starting in the 1930s. These early demonstrations were installed at
“booths” in
post offices and shown at various world expositions. It took until 1970 for AT&T to launch the first
true videoconferencing system, wherein anyone could subscribe to the service and have the technology
in their home or office. Videotelephony also included “image phones” which would exchange still
images between units every few seconds over conventional plain old telephone service (POTS) lines,
essentially the same as slow-scan TV. The development of advanced video codecs, more
powerful CPUs, and high-bandwidth Internet telecommunication services in the late 1990s allowed
videophones to provide high-quality low-cost color service between users in almost any place in the
world where the Internet is available.
Although not as widely used in everyday communications as audio-only and text communication,
useful applications include sign language transmission for deaf and speech-impaired people, distance
education, telemedicine, and overcoming mobility issues. It is also used in commercial and corporate
settings to facilitate meetings and conferences, typically between parties that already have established
relationships. News media organizations have begun to use desktop technologies like Skype to provide
higher-quality audio than the cellular phone network and video links at a much lower cost than sending
professional equipment or using a professional studio. More popular videotelephony technologies use
the Internet rather than the traditional landline phone network, even though modern phone networks
use digital packet protocols, and videotelephony software commonly runs on smartphones over digital
radiotelephony networks.
1.3 HISTORY OF VIDEO CONFERENCING APPS

The concept of videotelephony was first conceived in the late 1870s, both in the United States and in
Europe, although the basic sciences to permit its very earliest trials would take nearly a half-century
to be discovered. This was first embodied in the device which came to be known as the video telephone
or videophone, and it evolved from intensive research and experimentation in several
telecommunication fields, notably electrical telegraphy, telephony, radio, and television.
Simple analog videophone communication could be established as early as the invention of

the television. Such an antecedent usually consisted of two closed-circuit television systems connected
via coax cable or radio. An example of that was the German Reich Postcentral (post office)
SSMRV COLLEGE
videotelephone network serving Berlin and several German cities via coaxial cables between 1936 and
1940.
The dev7lopement of videoconferencing as a subscription service started in the latter half of the 1920s
in the United Kingdom and the United States, spurred notably by John Loggie Baird and AT&T’s Bell
Labs. This occurred in part, at least with AT&T, to serve as an adjunct supplementing the use of the
telephone. Several organizations believed that videotelephony would be superior to plain voice
communications. Attempts at using normal telephony networks to transmit slow-scan video, such as
the first systems developed by AT&T Corporation, first researched in the 1950s, failed mostly due to
the poor picture quality and the lack of efficient video compression techniques.
During the first crewed space flights, NASA used two radio-frequency (UHF or VHF) video links, one
in each direction. TV channels routinely use this type of videotelephony when reporting from distant
locations. The news media were to become regular users of mobile links to satellites using specially
equipped trucks, and much later via special satellite videophones in a briefcase. This technique was
very expensive, though, and could not be used for applications such as telemedicine, distance
education, and business meetings.
Decades of research and development culminated in the 1970 commercial launch of AT&T’s
Picturephone service, available in select cities. However, the system was a commercial failure, chiefly
due to consumer apathy, high subscription costs, and lack of network effect—with only a few hundred
Picturephones in the world, users had extremely few contacts they could call, and interoperability with
other videophone systems would not exist for decades.
SSMRV COLLEGE
1.4 CONCEPTUAL BACKGROUND
Marketing:
Marketing is the practice of increasing awareness, consideration, purchase/repurchase, and

preference for a product or service through consumer-driven benefits, advertising, packaging,
placement, pricing, and promotions.
Marketing is the action of having capability customers focused on your products and services. The key
phrase in this definition is “Process”. Marketing involves investigating, upgrading, selling, and
dispensing products or services.
Advantage of Marketing
• Marketing Widens the Market

• Marketing Facilitates Exchanges in the Ownership and Possession of Goods and Services
• Marketing Helps in Optimal Utilization of Resources
• Marketing Accelerates Other Activities
• Marketing Increases the National Income
• Marketing Raises the Standard of Living
Disadvantage of Marketing
• Difficulty In Choosing the Appropriate Network.

• Use And Skill.
• It Needs Time Investment.
• Negative Feedback.
• Difficulty In Measuring Results.
SSMRV COLLEGE
CHAPTER 2
COMPANY PROFILE
Here are a few listed popular Video Conferencing apps
1. ZOOM
Zoom is one of the most popular video conferencing solutions for businesses. It is feature-rich, with
various plans based on business size and needs. Prices range from their free plan for personal and team
meetings,
2. SKYPE FOR BUSINESS
Microsoft's popular Skype service is augmented as an enterprise-ready video conferencing tool. It has
several business features, such as allowing up to 250 attendees in a meeting, connection with other
Skype users, and virtual whiteboarding capabilities.
3. GOOGLE MEET
Created for enterprise customers, the Google conference call software is Google Meet. It’s an upgraded
version of Google Hangouts made for teams. Google Meet is designed around scheduled video
meetings among team members, with similar features to Zoom like calendar syncing, conference room
booking, and a more polished user interface
4. GO TO MEETING
GoToMeeting is a web-hosted service created and marketed by LogMeIn. It is an online meeting,
desktop sharing, and video conferencing software package that enables the user to meet with other
computer users, customers, clients, or colleagues via the Internet in real-time.
SSMRV COLLEGE
CHAPTER 3
RESEARCH DESIGN
3.1 Title of the Study
“A Study of Influence of Video- Conferencing Apps Post Covid-19. “
3.2 Need for the Study

• To check the growth of usage of video-conferencing apps post Covid-19.
• To understand the advantage of these apps.
• To know the features of these video-conferencing apps.
• To understand the problem faced by people in the usage of these apps.
3.3 Statement of the Problem

Nowadays, we could see development in the usage of Video Conferencing apps post Covid-19. All the
regular basis are dependent on these apps nowadays like classes, office meetings, meeting friends
virtually and much other development in usage of this apps. This research helps us to understand the
usage of video-conferencing regularly and Advantages and Disadvantages of these apps and also the
problem faced by various ages people.
3.4 Objective of Study

• To understand the growth of the industry!
• To know the present status of the Video- Conferencing apps.
• To understand the up and downs in the industry
• To understand the involvement of people in the usage of Video Conferencing apps.
3.5 Scope of the Study

• The scope of the research assists the future development of the industry
• The study helped us to understand the scope of usage of video conferencing apps
• It can help in putting possible improvements for the people
• It also helps us to understand life after covid 19.
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3.6 Limitation of the Study

• Lack of proper information
• The sample size is constrained to 100 due to less time.
• Some of the information kept confidential
• A few respondents did not give proper responses to the questionnaire
3.7 Research Methodology
Simple statistical tools such as graphs and charts are used to have a better pictorial understanding.
Data Sources: Primary and Secondary Data
Area of Research: Bangalore
Research Instruments: Google Form (Questionnaire)
Sample Method: Simple Random sampling
Sample size: 100
Sample Unit: The people who use video-conferencing apps
SSMRV COLLEGE
CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
Table 4.1: Table showing the Group of the Respondents.
Particulars Respondents Percentage
15-25 83 80.6%
26-35 15 14.6%
35- 60 04 6.0%
60 and above 0 0
TOTAL 102 100
ANALYSIS: As of an overhead table, 80.6% of the respondents belongs to 15-25 years of the
group, 14.6% of the respondents belong to 26-35 years of the group, 6% of them belong to 35-60
years of group and there are 0% respondents from 60 – above age group.
INTERPRETATION: Video Conference apps are mostly used by the age group between 15 – 25.
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Table 4.2: Table showing the Educational Qualification of the Respondents.
Less than Degree 15 17.5%
Degree 70 77.7%
Postgraduate 05 7.0%
Others 0 0
TOTAL 102 100
ANALYSIS: As of an overhead table, 17.5% of the respondents belong to the Less than degree group,
77.7% of the respondents belong to the Degree group, 7% of them belong to the Postgraduate group
and there are 0% respondents from another group.
INTERPRETATION: In this survey, we can interpret that most of the respondent’s educational
qualifications are from Degree.
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Table 4.3: Table showing the Occupation of the Respondents.
Student 83 83.5%
Professional 09 10.7%
Business 04 4.0%
Others 04 4.0%
TOTAL 102 100
ANALYSIS: As of an overhead table, 83.5% of the respondents belong to the student group, 10.7%
of the respondents belong to the Professional group, 4% of them belong to the Business group and
there are 4% respondents from other groups.
INTERPRETATION: In this survey, we can interpret that most of the respondents are Students
who use these Video- Conferencing apps.
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Table 4.4: Table showing the Experience of the Respondents using Video Conferencing apps.
Yes 95 92,2%
No 07 7.8%
TOTAL 102 100
ANALYSIS: As of an overhead table, 92.2% of people use Video conferencing apps, 7.8% of people
don’t use Video-conferencing apps.
INTERPRETATION: In this survey, we can interpret that Video-conferencing apps are used by
many of them in current trends.
SSMRV COLLEGE
Table 4.5: Table showing the Different Video-conferencing apps.
Zoom 38 37.9%
Google Meet 40 38.8%
Skype 03 2.9%
Microsoft Teams 08 7.8%
All The Above 13 12.6%
TOTAL 102 100
ANALYSIS: As of an overhead table, 37.9% of them use the Zoom app, 38.8% of them use Google
meet, 2.9% of them use Skype, 7.8% of them use Microsoft teams, 12.6% use all the mentioned apps.
INTERPRETATION: In this survey, we can interpret that most of them use Google meet app
followed by Zoom for the next population.
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Table 4.6: Table showing the comparison of video-conferencing apps to offline meet.
Strongly Agree 10 9.7%
Agree 18 18.4%
Neutral 37 35.9%
Disagree 37 35.9%
TOTAL 102 100
ANALYSIS: As of an overhead table, 35.9% of them share the Neutral and Disagree the comparison
given for Video-conferencing apps is better than Offline meet, 18.4% of the population Agree that
Video-conference is better than Offline meet, lastly 9.7% of population Strongly agree.
INTERPRETATION: In this survey, we can conclude that most of them are Neutral and Disagree
that Video-conferencing apps are better than offline meet.
SSMRV COLLEGE
Table 4.7: Table showing the usage of Video-conferencing apps before Covid-19.
Yes 49 47.6%
No 30 30.1%
Maybe 23 22.3%
TOTAL 102 100
ANALYSIS: As of an overhead table, 47.6% of them have used video-conferencing apps before
covid, 30.1% have not used this app before covid, 22.3% feel that they could have used this app
before.
INTERPRETATION: In this survey, we can conclude that most of them used Video-conferencing
apps before covid-19.
SSMRV COLLEGE
Table 4.8: Table showing the frequency usage of Video-conferencing apps.
Daily 82 80.6%
Alternate Days 09 8.7%
Once a week 05 4.9%
Once in a month 06 5.8%
TOTAL 102 100
ANALYSIS: As of an overhead table, 80.6% of them use these apps daily, 8.7% of them use these
apps on alternate days, 4.9% of them use them once a week, 5.8% of them use this app once a month.
INTERPRETATION: In this survey, we can conclude that most of them use video-conferencing
apps every day for various purposes.
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Table 4.9: Table showing the purpose of usage of Video-conferencing apps.
Online Meeting 82 80.6%
Office Meeting 09 8.7%
Connecting with 05 4.9%

friends
All the Above 06 5.8%
TOTAL 102 100
ANALYSIS: As of an overhead table, 80.6% use this app for Online meetings, 8.7% use the app for
Office meetings, 4.9% use the app for connecting with friends, 5.8% use the app for all these reasons.
INTERPRETATION: In this survey, we can conclude that most of them use video-conferencing
apps for online class meetings.
SSMRV COLLEGE
Table 4.10: Table showing the advantage of the usage of Video-conferencing apps.
Reaching large Audience 82 80.6%
Risk-Free 09 8.7%
Convenient for all 05 4.9%
Time-Saving 06 5.8%
All the above
TOTAL 102 100
ANALYSIS: As of an overhead table, 80.6% use this app for Online meetings, 8.7% use the app for
Office meetings, 4.9% use the app for connecting with friends, 5.8% use the app for all these reasons.
INTERPRETATION: In this survey, we can conclude that most of them can understand 50% of the
content out of these video-conferencing apps.
SSMRV COLLEGE
CHAPTER 5
FINDINGS, SUGGESTIONS, AND CONCLUSION
5.1 FINDINGS
• More respondents are in the age group of 15-25 compared to other age groups.
• Most of the people were graduates among the respondents.
• The chart will help us to understand that most of the respondents are students.
• 92.2% of respondents agreed with experienced of Video-conferencing apps.
• From this survey, we understand that people use the Google Meet app most out of other apps.
• Some people stay in the Neutral stage to agree that Video-conferencing apps are better than
Offline meetings.
• And also, we notice here that the majority of them have used video conferencing apps before
Covid-19.
• These apps were used daily based on 80% of the population for various purposes.
• Among the given option, Video-conferencing apps were used for Online Classes followed by
online meetings.
• This research also talks about the advantages and also that is accepted by all. Advantages of
video-conferencing apps are: Reaching large audience, Risk-free, Convenient for all, Time-
saving, etc.
• Through has many advantages it had some disadvantages such as Interest loss, Eye problem,
Internet connectivity, Distraction of social media, Disturbance from home.
• Some people who are in the Neutral stage have both opinions in liking these apps.
• And also from this survey, we can see that there is only 50% concentration.
• In recent days, most of the apps are upgraded compared to before arise of Covid-19.
• We have many new features in these apps for the betterment of people and have many different
usages of this app among people.
• And also, we can notice that there was much increase of shares in this apps during covid – 19.
• These apps were the only option during covid to connect with people.
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5.2 SUGGESTIONS
• These apps should focus more on customer satisfaction and must have developed new built-in
functions.
• Conducting more contests and activities to get aware of their apps so that they won’t get
shifted to other apps.
• Posting more ads on social media also helps in maintaining their standards among the people.
• Responding to proper customer support service to maintain positive feedback
• Maintaining the secrecy happening in any meeting is very important for all the video-
conferencing apps.
• People’s feedback should be properly clarified because people always use this kind of app.
• Apps must be Ads-free to avoid distraction.
• Apps must always not aim in promoting their PRO version, as all cannot afford it.
5.3 CONCLUSION
“Video- conferencing play a very important role during Covid-19”
The analysis brings a clear picture that how video conferencing apps are widely used
among peers and it also played an important role during covid norms. People had no
option rather than staying at home. Through this was not able to provide the fullest
concentration, then to survey says that it was the only option to have a routine work
followed.
The world is added with digitalized networking, we can also see there is both advantage
and disadvantage in these apps and the solution feels neutral. We also observe that there
is 50% concentration through these apps.
The results show that this app was most helpful during covid times.
SSMRV COLLEGE
5.4 BIBLIOGRAPHY
REFERENCES
https://resources.owllabs.com/blog/best-meeting-apps
https://zapier.com/blog/best-video-conferencing-apps/
https://www.vox.com/recode/21726260/zoom-microsoft-teams-video-
conferencing-post-pandemic-coronavirus
https://www.softermii.com/blog/video-conferencing-trends-in-the-post-
covid-world
https://www.avinteractive.com/news/collaboration/usage-mobile-video-
conferencing-apps-including-zoom-grew-150-first-half-2021-05-08-2021/
https://www.washingtonpost.com/technology/2020/03/16/remote-work-
video-conference-coronavirus/
https://explore.zoom.us/docs/en-us/future-of-video-conferencing.html
https://www.weforum.org/agenda/2020/04/coronavirus-education-global-
covid19-online-digital-learning/
www.wikipedia.com
www.encylopesdia.com
SSMRV COLLEGE
5.5 ANNEXURE
Questionnaire:
1. Name
2. Educational Qualification
• Less than a degree
• Degree
• Postgraduate
• Higher degree
3. Occupation status
• Student
• Professional
• Business
• Others
4. Do you use video-conferencing apps?

• Yes
• No
5. Which among the Apps is mostly used by you?

• Zoom
• Google meet
• Skype
• Microsoft teams
6. Do you think this Video Conferencing app is better than offline meet?
• Strongly agree
• Agree
• Neutral
• Disagree
SSMRV COLLEGE
7. Did you use this app before Covid 19?

• Yes
• Maybe
• No
8. How Frequently did you use this app during a lockdown?

• Daily
• Alternate days
• Once in a week
• Once in a month
9. What was the purpose of using Video-conferencing Apps during a lockdown?

• Online class
• Office meeting
• Connecting with friends
• Other
10. According to you, which is the most Advantage of using video conferencing apps
• Reaching a large audience
• Risk-free
• Convenient for all
• Time-saving
• All the above
11. What are the problem faced by you while using video conferencing apps?
• Interest Loss
• Eye Problem
• Internet connectivity
• Distraction of social media
• Disturbance from house
12. Do you like using video conferencing apps?

• Yes
• Maybe
• Not at all
13. What was your concentration level in video call conferencing
SSMRV COLLEGE
• 25%
• 50%
• 75%
• 100%
SSMRV COLLEGE

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A STUDY ON INFLUENCE OF VIDEO-CONFERENCING APPS POST COVID 19

“A STUDY ON INFLUENCE OF VIDEO-

BACHELOR OF BUSINESS ADMINISTRATION

Under the guidance of

CHAPTER 2- COMPANY PROFILE 5

CHAPTER 3- RESEARCH DESIGN 6-7

1.2 INDUSTRY PROFILE

1.3 HISTORY OF VIDEO CONFERENCING APPS

Simple analog videophone communication could be established as early as the invention of

1.4 CONCEPTUAL BACKGROUND

Marketing is the practice of increasing awareness, consideration, purchase/repurchase, and

• Marketing Widens the Market

• Difficulty In Choosing the Appropriate Network.

Here are a few listed popular Video Conferencing apps

2. SKYPE FOR BUSINESS

Skype users, and virtual whiteboarding capabilities.

booking, and a more polished user interface

GoToMeeting is a web-hosted service created and marketed by LogMeIn. It is an online meeting,

computer users, customers, clients, or colleagues via the Internet in real-time.

3.2 Need for the Study

3.3 Statement of the Problem

3.4 Objective of Study

3.5 Scope of the Study

3.6 Limitation of the Study

3.7 Research Methodology

Data Sources: Primary and Secondary Data

Area of Research: Bangalore

Research Instruments: Google Form (Questionnaire)

Sample Method: Simple Random sampling

Sample size: 100

Sample Unit: The people who use video-conferencing apps

Table 4.1: Table showing the Group of the Respondents.

Particulars Respondents Percentage

TOTAL 102 100

Table 4.2: Table showing the Educational Qualification of the Respondents.

Particulars Respondents Percentage

Less than Degree 15 17.5%

TOTAL 102 100

Table 4.3: Table showing the Occupation of the Respondents.

Particulars Respondents Percentage

TOTAL 102 100

Particulars Respondents Percentage

TOTAL 102 100

Table 4.5: Table showing the Different Video-conferencing apps.

Particulars Respondents Percentage

Google Meet 40 38.8%

Microsoft Teams 08 7.8%

All The Above 13 12.6%

TOTAL 102 100

Particulars Respondents Percentage

Strongly Agree 10 9.7%

TOTAL 102 100

Particulars Respondents Percentage

TOTAL 102 100

Table 4.8: Table showing the frequency usage of Video-conferencing apps.

Particulars Respondents Percentage

Alternate Days 09 8.7%

Once a week 05 4.9%

Once in a month 06 5.8%

TOTAL 102 100

Table 4.9: Table showing the purpose of usage of Video-conferencing apps.

Particulars Respondents Percentage