Name: Rolen Adolf U.

Zipagan

Course & Section: BSCS12

Subject: SOSC001

Professor/Instructor: Jumel G. Estrañero

University: De La Salle University Dasmariñas

“Filipinos In Social Medias”

I. INTRODUCTION

During this generation, social media has grown into a large factor in life, it has been used by
both young and old, it’s a way to connect people who we don’t talk to often and update them in
what’s happening in our daily lives. But lately, Filipinos have a large impact in most social
medias, people categorize us as “most active in social medias”. Examples are stans within the
Kpop community, the most known group that has the most active stan community is BTS’s
Army which are commonly to be seen within the Twitter platform, where they share their
interests and support for the boy group.

Because of this, companies and creators use our culture to gain support from Filipino. Using
references to promote themselves and gain attraction, where we as Filipino take pride in our
country and advocate these ideas in the internet and we, the Filipinos, become “free advertisers”
for these kinds of promotion.

In this research we see how much Filipinos involve themselves in social media and how it
affects the platform itself, how large the effect would be, and evidences on our influence in
social media.
 II. BODY

According to the statistics of NapoleonCat.com there are 95,700,000 Filipino users in

Facebook which is recorded on December 2021 with over 84% of the country’s population

Source from: https://napoleoncat.com/stats/facebook-users-in-philippines/2021/12/

And on the other hand, we have 18,442,000 Instagram Filipino users which is over 16%
of the population currently.

Source from: https://napoleoncat.com/stats/instagram-users-in-philippines/2021/12/

 With TikTok over having 33,000,000 Filipino users, which is over 30% of the country’s
population currently.

Source from: https://datareportal.com/essential-tiktok-stats#:~:text=The%20Philippines%20has

%2033.0%20million,users%20aged%2018%20and%20above

And lastly, with Twitter, we have over 10,200,000 users which was recorded during
October 2021 leading us to the 12th country which has the most users.

Source from: https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/

Based on statistics, it is clearly visible that our country has one of the most users in most social
platforms that is currently available on the internet. Numbers clearly see that we, Filipinos, are a
large scale within the social media, but not only do we have a massive number of users in social
medias, but we are one of the most active users that there are.

We Filipinos often post in social medias anything related to our country. We take pride when
there is representation happening to any form of media. From videogames, sports, movies,
shows, or anything else, we use social media to express our thoughts on popular media
representing our culture.

An example of this is when a Pinay Weightlifter named Hidilyn Diaz won a gold medal on the
Olympics 2020 that happened on Tokyo Japan. This official news account that posted her
achievement attracted a lot of attention and with a total of 23.4k likes, 8.2k retweets, and 167
comments.

Source from: https://twitter.com/ANCALERTS/status/1419638190005121024

 Next is a small part within the movie of Spiderman: No Way Home where one of the
protagonists is Filipino and has an interaction with his grandma that speaks Tagalog. This small
interaction blew up within the Filipino community in Twitter.

Source from: https://twitter.com/OP__Justin/status/1478160544582361088

Filipinos tend to use social platforms to show their pride and support for their country.
Which is why there are corporates, influencers, companies, industries, and many more use what
we call “Pinoy Baiting” where they use Filipino culture as a way to get attention of Filipinos so
they can get more views and interactions using us. Whereas some are unintentional, there are a
few individuals that use Filipino culture to bait in Pinoys for clicks, views, and/or money.

Source from: https://www.youtube.com/watch?v=tmVmWrLa-PA

 III. ANALYSIS

The study shows how social medias has influenced Filipinos and how Filipinos influenced
social medias.

Study shows Filipinos uses social media averagely four hours a day. Meaning social media
has become a daily part of life of a Filipino. Social media has largely grown into our country that
almost everyone is using it. Almost all of the population are using Facebook, which is the most
mainstream social media that we Filipino currently use, from young to old.

The large user amount on Filipino social media have influenced others on how they run their
account. The usage of our cultures for clout and attention instead of appreciation have now
become common for foreigners. The amount of support we give to these kinds of medias have
been to exaggerated and over-the-top. Knowing this, they take advantage to Filipino social media
users to gain attraction.
IV. RECOMMENDATION

A recommendation for the excessive amount we spend on social media is we control how
much we use social platforms on our daily lives. Knowing this we should have better
monitoring on what people posts and do in these platforms, since there are people who sends
hate and insensitive thoughts to other people that may hurt them. Due to the animosity of
social media accounts, people tend to be braver on sending consequential ideas because they
can stay hidden and be safe from trouble. We should also have an age minimum and limit for
social medias due to the fact that it is not healthy for children and elderly to use these kinds
of platform since it is both misleading and can be toxic in certain areas.

V. CONCLUSION AND WAY HEAD

Social media has affected our culture itself. It has grown into a large part of our daily lives,
from trends to news, we use social media as a form to share our ideas and express ourselves.
Filipinos use social media excessively compared to other countries, we also are one of the
countries who are participative on support our culture when it comes to medias, to the point
where sometimes it gets invasive. This study shows on how much Filipinos are present on the
internet, and how it impacts the social platforms itself, where other countries are aware on
how much presence we have on social medias.
 VI. REFERENCES

The Bureau (2021, June 24) How to get a thousand like in minutes. The art of Pinoybaiting
thebureauasia.com. https://thebureauasia.com/2020/06/24/how-to-get-a-thousand-likes-in-
minutes-the-art-of-pinoybaiting/

Yann Magcamit (2021, August 21) OPINION: A look into Pinoy baiting and its gray areas
nolisoli.ph https://nolisoli.ph/99092/opinion-a-look-into-pinoy-baiting-and-its-gray-areas/

Statista Research Department (2021, Sept 16) Social media in the Philippines – statistics & facts
statista.com https://www.statista.com/topics/6759/social-media-usage-in-the-philippines/
#dossierKeyfigures

Statisa Research Department (2021, October) Leading Countries Based on Number of Twitter
Users as of October 2021 statista.com https://www.statista.com/statistics/242606/number-of-
active-twitter-users-in-selected-countries/

NapoleonCat (2021, December) Facebook Users in Philippines napoleoncat.com

https://napoleoncat.com/stats/facebook-users-in-philippines/2021/12/

NapoleonCat (2021, December) Instagram Users in Philippines napoleoncat.com

https://napoleoncat.com/stats/instagram-users-in-philippines/2021/12/

Data Reportal (2021, Nov 5) TikTok Stats and Trends datareportal.com

https://datareportal.com/essential-tiktok-stats#:~:text=The%20Philippines%20has
%2033.0%20million,users%20aged%2018%20and%20above

VII. MESSAGE TO PROFESSOR

I would like to thank for having a professor like you. Not only you have taught us about
history you also taught us about our lives and what we can do in the future. You showed me
your passion in teaching the class, it inspires me to be passionate on what I love to do and
give my full effort to it. You are one of the most unique and memorable teacher that I have
met. You have left a great impression to me and have motivated to grow into a person like
you. For that I thank you, for having a professor like you.