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Objective-Benefit-Feature (OBF) Chart

Name of Group: Citi Bank Audit Department

Name of Contact: Ms. McLaren

Customer Objectives Benefits Features

Build team cohesion through Greater productivity during Recreational facilities
recreational activities group discussion particularly indoor pool.
Secrecy in the items under Confidentiality and safety of Sound proof conference
discussion for the strategic plan strategic plan room

Lodge of the Ozarks

3431 West Hwy 76
Branson, MO 65616

April 9, 2012

Ms. McLaren
Programmes Officer
Citi Bank Audit Department
100 Main Street
Springfield, MA 1256

Dear Ms. McLaren:

Allow me to extend our gratitude for your visit to check out our facilities at Lodge of the

Ozarks. Without a doubt, I enjoyed the light conversation that ensued.

Following your request, we are happy to inform you that we have been able to allocate 20

rooms (single queen w/ sleeper sofa and Jacuzzi) for your upcoming strategic planning get –

away from the morning of June 15 to June 17, 2012. As you described the nature of the lean
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budget, we do believe that a group rate of $ 157 per room per night (tax inclusive) is very modest

by any standards.

As discussed earlier in our meeting, your group intends to engage in recreational

activities such as a team fitness session. The resort does have exquisite recreational facilities that

come along with state – of – art equipment for all types of enthusiasts. In particular, an indoor

pool would prove healthy for your Yoga sessions as a build up to your discussions. Your

weekend objectives are surely going to be met with greater comfort at our resort.

You raised pertinent issues of security and disclosure when undertaking your strategic

plan seminars. Our resort has a discrete conference room that is designed for top secret corporate

and government meetings; no sound can go in or out of the room, the Crystal Hall. Your

confidentiality and disclosure issues will be well met and can be rest assured that your ideas will

not be siphoned.

My office shall communicate with you in a month’s time to make a follow up. However,

please feel free and welcome to get in touch with me in the event you have any queries.

Thanking you in advance for your time and consideration.

Yours cordially,

Ms. Podolski
Events Manager.