Professional Documents
Culture Documents
Index
2
GENERAL
INFORMATION
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Contents
Highlights
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Name of the Unit :
The Times of India
Registered Office :
The Times of India
RMD, Sakar-1,
Opp. Gandhigram Railway Station,
Ahemdabad
Established Year :
1838
Form of Organization :
Proprietary Concern
Size of Organization :
Large Scale Industry
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Promoter :
Bannet & Coleman
Bank :
HDFC Bank Ltd.
Company Profile
6
A Brief History
The first edition of The Bombay Times and Journal of Commerce, later
to be called The Times of India, was launched in Bombay in 1838. After
several years of changes, evolution and growth in the paper’s character,
Bennet, Coleman & Co. Ltd., the proprietors of The Times of India Group,
was established with the principle objective of publishing newspapers,
journals, magazines and books.
Today, Bennet, Coleman & Co. Ltd. is India’s largest media house.
The times group is a multi-edition, multi-product, multi-media organization
and has to its credit several leading publications. Among the publications are
The Times of India, The Economic Times, Navbharat Times, Maharashtra
Times, Femina and Filmfare. The group also has interested in the
entertainment and media industry in the form of Radio Mirchi, Planet M,
Times Music, Times Multimedia and Times Zoom Channel.
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Story of The Times
1838 The Bombay Times and Journal of Commerce is launched with J.E.
Brennan as editor, published on Wednesday and Saturday only.
1839 Brennan died, George Buist was new editor.
1850 Converted into daily
1852 Absorbs The Bombay Stanard I Bombay Telegraph & courier
1857 Buist ousted after proposing harsh and bloody reprisals against Indians
following the revolt of 1857
1860 Bombay Times agrees to sell Reuters in India
1861 Name changed to The Times of India under editor Robert Knight who
gave it a national character.
1890 Editor Henry Curwen bought Times of India in partnership with
Charles Kane. Curwen wills shares to Thomas Jewell Bennett
1892 Curwen died, Bennett became the editor. He entered into a partnership
with F.M. Coleman to form joint stock company Bennett, Coleman &
Co.
1907 Times of India’s first price war under editor Stanley Reed price cut
from 4 annas to 1 anna; circulation rises five times.
1946 Ramakrishna Dalmia bought out Bennett, Coleman & Co. for Rs. 2
crore.
1950 Son-in-law Shanti Prasad Jain gets BCCL as dowry from Dalinia;
Delhi edition launched, K. Gopalswami first Indian editor.
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1984 Samir and Vinnet join BCCL
1986 Editor Girilal Jain Resigned, Arun Shourie assumed charge
1991 BBC leatures Times of India among world’s six great newspaper.
1993 BCCL starts producing Television software
1996 Times of India crosses 1 million mark in circulaiton
1998 BCCL enters music software with Time Music
1999 Ashil Jain dies, Indiatimes.com launched; BCCL wins bids for 12 FM
channels; Times FM to be re-launched in 2000, BCCL enters music
retailing business with Planet M
2000 Times of India crosses 2 million in circulation
2003-04Times of India entered in Television field with Times Channel Zoom
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Size & Form of Organization
Sole Proprietorship
Partnership Firm
Joint Stock Company
Private Limited Company
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Time Keeping System
Each and every unit must have its own Time keeping system. Since
time keeping system is must for every company to measure the regulations of
its employees. In Time keeping system the arrival and leaving of employees
are recorded.
The plant works 24 hours, So for labors two ships are there morning
and night.
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For office employees, the working hours are
11: 00 a.m. to 7: 00 p.m.
For production employee, the working hours are starts, from evening 8:
00 onwards.
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Location Justification
NATURAL FACTORS:-
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WATER:
POWER:
RAW MATERIAL:
For most of the industry cost of raw material is the main cost. If raw
materials are available from the nearest area them the cost of production will
be less and this ultimately affects profit.
ECONOMICAL FACTROS:-
Cheap and skill supply of labor is necessary for every industry. The
company is free to take labor area but the labors are available in nearly area, it
is direct affects to the profit of the company. This plant is fully automatic so
they have required workers. There are many workers working in the industry.
TRANSPORTATION
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The industry must be located at a place where cost of transportation
becomes less. Transportation facility is easily available for TIMES OF INDIA.
The location about TIMES OF INDIA is good about transportation.
AVAILABILITY OF MARKET
INTERSTRUCTURE
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Objective
The main objectives of the TIMES OF INDIA are:
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PRODUCTION
DEPARTMENT
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Index
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Introduction
Production is the basic activity of all industrial units. All over activities
revolve around this activity. The end product of the production activity is the
creation of the goods and service for the satisfaction of human wants. The
production activity is nothing but the step by step conversion of one form of
material into another either chemically or mechanically. In a chain of
manufacturing activities, the finished product of the processor sometimes
becomes the raw material for the other manufacturing firms falling in the next
sequence.
MEANING:
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Organization Chart
General Manager
Manager
Assistant manager
Machine Operator
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Production Planning
Production planning is an essential prerequisite to production control. It
involves management decisions on the resources that the firm will require for
its manufacturing operations and the selection of these resources to produce
the desired goods at the appropriate time and at the least possible cost.
Raw Materials:
Raw Materials required for the production of news papers are News
print, Butter Paper, Computers, Printers, Ink, Litho plates etc. these are some
basic requirement of production. To maintain steady flow of raw materials,
warehousing, preservation, costs control etc. for managing all these functions
various departments are created so that work becomes easy and everyone could
perform it accurately with fully concentration.
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Storage:
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Production Process
Editorial
Prepress
Press
Editorial:
Prepress:
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by the heater so that letters on a butter paper are exposed on litho plates. Plates
processing involves department of the image on the plate. Automatic alarm
rings when this process ends and litho plate are washed with the chemicals and
then it passes to press department for printing.
Press:
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Availability of Raw Material
The Times of India imports Glaze Paper from Canada, Russia, Japan
and Italy. Rama papers come from within India and it also depends on the rate
of paper they will also take it from local market.
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Inventory Management
In the Times of India paper are procured daily and that daily paper is
converted into finished goods i.e. Newspaper. Thus, The Times of India does
not using specific technique for inventory management but daily inventory is
maintained.
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Information About Machine
Times of India has imported machineries. They are using the best
qualitative machineries for printing of newspaper. Time of India uses the
following machineries for newspapers.
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Installed Production Capacity
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Plant Working Hours
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Quality Control
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Waste Management
The Times of India can easily manage the wastages of papers and also
they use it in an efficient manner. It may happen least time.
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PERSONNEL
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DEPARTMENT
Contents
Sr. No. Particulars Page No.
1. Introduction 37
2. Organization Chart 39
3. Recruitment, Selection & Induction 40
4. Training and Development 43
5. Wage & Salary Administration 44
6. Promotion & Transfer Policy 45
7. Benefits to the Employees 47
8. Provident Fund Scheme 48
9. Personnel Records 49
10. Grievance Handling Procedure 50
11. Industrial Relation 51
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Introduction
34
The society of personnel Administrative of USA defines personnel
management as “An art of acquiring, developing and maintaining a competent
work force in such a manner as to accomplish with the maximum efficiency
and economy the function and objectives of organization.”
Organization Chart
Manager (HR)
Executive
Supervisor
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Recruitment, Selection
& Induction
Recruitment:
Recruitment forms the first stage in the process which continues with
selection and increases with the placement of the candidates. Recruitment is
the discovering of potential applicants for actual or anticipates organizational
vacancies. In the other words it is a linking activity bringing together those
with the jobs and these seeking. There are various factors affecting
recruitment.
The Times of India adopts three methods for recruiting personnel, i.e.
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Direct Method
Indirect Method
Third Party Method
Selection:
Initial Screening
Interview
Preliminary Selection
Final Selection
Induction:
37
pay roll, companionship with the other promotional possibilities etc. A proper
induction of a worker reduces employ turnover, absenteeism and accident rates
and improves moral.
The Times of India is well aware about the need of training for its
employee. Training is depends on the nature of the job in the company. It
means all information regarding the job. It defines the scope of job, activities,
responsibilities and relation with the other jobs. It provides both organizational
and functional information. It means job analysis and it is provided by the HR
manager to the new employee in Times of India.
38
Wages and Salary Administration
The Times of India has good wage & salary structure. It provides good
salary to their employee and provides incentives along with bonus at Dewali.
39
Promotion & Transfer Policy
Promotion:
“A promotion is the transfer of an employee to a job which pays more
money or one that carries some preferred status.”
40
So according to collection or total points promotion are given but in
The Times of India due to new and fresh company they haven’t given any
promotion as well as not having the performance appraisal system due to not
completing a year.
Transfer:
Transfer is process placing employees in positions where they are
likely to be more effective or where they are likely get more job satisfaction.
This transfer is a process of employee’s adjustment with the work time and
place. Transfer is “a lateral shift causing movement of individuals from one
position to another usually without involving any marked change in duties,
responsibilities and skills for compensation”.
But transfer is done because The Times of India is a newspaper of
Bennet, Coleman & Co. Ltd. which has many other newspaper like Economic
times, Maharashtra Times & Magazines like Filmfare and Femina so transfer
are done between the different offices or presses in different states.
Incentives:
Fringe Benefits:
41
Non-monetary Benefits:
Provident Fund Scheme has been introduced in 1962. The Govt. has
made the law that any company must follow the provident fund schemes after
the establishment of 5 year plan.
42
Time of India provides the benefits of provident fund scheme to each
and every employee.
Personnel Records
43
Times of India keeps file individually for all personnel for report
purpose. The officer continuously observe the personnel.
44
In Times of India disputes among the workers and management is
settled through negotiations.
The relation of the unit with outside and neighboring units is also
excellent. This is the main and major part to get success in the present
competitive world.
Industrial Relation
45
show that the management is powerful efficient and clever enough to identify
the problem of workers.
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MARKETING
DEPARTMENT
Contents
Sr. No. Particulars Page No.
1. Introduction 54
2. Organization chart 55
3. Product Planning 56
4. Pricing Policy 57
5. Distribution Policy 59
6. Advertising 61
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7. Marketing Research 62
8. Market Segmentation 63
9. Competitors of The Unit 65
10. Sales Promotion 66
11. Contribution to The Society 67
12. Market Readers 68
13. Circulation 71
14. Satisfying Consumer Demand 72
15. Brand Management 73
Introduction
From the ancient time human always has been working to satisfy their
needs and wants. The six basic needs of human are food, clothes, shelter,
physical needs, medical needs, entertainment needs and educational needs. In
ancient time, people used to exchange different goods to satisfy their needs as
the monetary aspect was not prevailing at that time. But as years go by, people
realize the importance of other than basic needs like status, social needs etc.
Today is the era of globalization; people have become more concerned
regarding their all kinds of needs. In previous era, there were very limited
options to satisfy their need but today to satisfy a single need more than 25
options are available in the market.
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“Marketing is the process of planning and executing the
conception, pricing, promotion and distribution of goals and ideas to create
exchanges with target groups that satisfy customer and organizational
objectives.”
- Philip Kotler
Organization Chart
Vice President
Chief Manager
General Manager
Assistant Manager
49
Executive
Product Planning
50
Managers of Times of India favors on making superior newspaper and
improving them overtime. They assume that buyers admire qualitative and
well made newspaper and can apprise quality and performance.
Pricing Policy
51
Various factors affect a decision of price. Pricing is one of the
important elements for getting success in today’s business world. Decision
concerning price to be followed to a period of time may be called a pricing
decision.
Distribution Policy
52
Distribution channels should be set up properly otherwise its result
would in the failure of the product. Channels should be chosen according to
their efficiency, controllability and adaptability.
Channel Choice
Manufacturer - Consumer
Manufacturer - Retailer - Consumers
Manufacturer – Wholesalers – Retailers - Consumers
Manufacturer – Wholesalers – Retailers - Consumers
53
Times of India has good distribution channel that they have their own
office in Ahemedbad so from over there newspapers agencies can collect the
newspapers and distributes to the final consumers.
Advertising
One of the most representative & widely accepted definition has been
given by the Definition committee of the American Marketing Association i.e.
AMA. According to it, Advertising is “Any paid form of non-personal
presentation & promotion of ideas, goods or services by an identified sponsor.’
It is paid communications because the advertiser has to pay for the
space or time in which his advertisement appears. The advertiser or sponsor
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(seller) wants to persuade & includes the readers, viewers or listener to take
some action viz. to buy the advertised product so that the advertiser can have
profitable sales.
Advertising aims at creating, maintaining & increasing sales of the
products of the enterprise. It informs the customers existing & prospective
about the products of the company draw their attention to the product and
encourage them to buy the products of the enterprise by creating the will and
desire in their minds to purchase the goods.
The Times of India has always kept a low profit and is a firm believes
of “Quality speaks for itself”. Further before it is going to launch in
Ahmedabad, mouth publicity had been done by the newspapers. So, it doesn’t
need advertisement but there is a special campaign going on named ‘Satta
Paltai” and for that they are doing the advertisement by hoarding boards,
wallpapers, pamphlets etc.
Marketing Research
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objective and exhaustive search for and study of the facts relevant to any
problem in the fields of marketing.”
Market Segmentation
56
response characteristics of various parts of the market. In a sense, market
segmentation is the strategy of ‘divide and conquer’, i.e. dividing markets in
order to conquer them. “To whom should we sell our products and what should
we sell them?” It is strategic choice concerned with “Doing the right things” as
opposed to tactical choice, “Doing things right.”
Age: 10 +
Gender: Both male and female
Geographical: Rural and mostly in Urban
Class: Doctors, Lawyers, Officers, Students, Teachers
57
In today’s world, there are competitors in each and every field whether
it is in the field of food items, industrial goods or newspaper. Competitions has
its own demerits and advantages. Competitions is indirectly beneficial to
customers as customers achieve quality goods at reasonable prices. Hence the
first priority for any firm is not to attain maximum profit but to services in the
market.
Times of India faces tough competition form its rivals firms. Their
main rivals are:
Gujarat Samachar
Sandesh
Divya Bhaskar
58
Sales Promotion
Sales promotion is an important instrument in marketing to lubricate
the marketing efforts. Today, sales promotion is necessity and not merely a
luxury or a fashion. It is expenditure; it is an investment which can be pay rich
dividends. It is an integral part of the marketing effort.
According to William J. Stanton, “Sales promotion is exercise in
information, persuasion and influence.”
According to Philip Kotler, “Promotion encompasses all the tools in the
marketing mix whose major role is persuasive communication.”
In short, sales promotion is the bridge or a connecting link covering the
gap between advertising and personal salesmanship, the two wings of
promotion.
For sales promotion, Times of India gave an attractive guide book of
the whole Ahmedabad. Those subscribers who are having telephone, Times of
India has given telephone diary. Along with that Times of India has also given
free calendars, Quarranty bond, Posters, NRI guide & Panchang.
Discount or price cut-offs are given to the dealers by Times of India for
the purpose of sales promotion. They also organize seminars for the college
students.
59
Contribution to The Society
Provides Employment:
Provide Donation:
60
Market Readers
T.I.
E.T.
6 I.E.
19
14 F.E.
B.S.
10 Ohters
20 3 3
G.S.
2 Sandesh
1 Phoolchab
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Interested sections read by different segments
C.N.
Eco.
12
3 Bus.
10 36
Pol.
Sports
13
4 10 Edi.
12
Acad.
Others
Considering the general public they are mainly related to the current
news so they prefer those newspapers that are catering current as well as local
news. Therefore the highest rate of area of reading is of news i.e. 36% people
are also wanted news related to their business which is 12% and for leisure
time they wanted to read something about sorts which is 13%. There are only
10% who are interested in Economic news. And especially for English Dailies
among English Readers there are 10% readers who are interested in editorial
page.
62
Reasons Affecting Buying Decisions
13 Language
49 Local New s
Subscription
38
Slice 4
63
Circulation
64
Satisfying Consumer Demand
Save time
Give me what I want, when I want and the format I want in
My need will change so keep pace with me….
65
Brand Management
Brand management was introduced in late 80’s The strategies for the
brand management are:
Filmfare
Business Today
The Times of India (Delhi & Banglore)
66
FINANCIAL
MANAGEMENT
67
Index
68
Introduction
Finance is the foundation some of every business in the present day
setup. No business can be started without adequate finance nor can be
developed. The success of every business depends upon adequate source of
finance. The financing of sole and partnership is not difficult as the main
source of finance is their own contribution and financial requirements. Are
also limited. In the present modern requirements are large volumes of finance
which can be contributed by few inventors.
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- Hoagland
Organization Chart
General Manager
Chief Manager
Sr. Manager
Manager
Officer
70
Financial Planning
71
Capital Structure
In order to start and function a company smoothly, desired capital is
required. The finance is needed from the date of promotion of the date of
incorporation and commencement. Correct estimate of finance is a necessary
condition for functioning. Current and future needs. Capital structure of a
company refers to composition or make up of its capitalization and it covers all
long term capital resources, loans, reserves, shares and bonds.
72
Working Capital Management
The working capital is used for the purpose of Raw Material, payment
of salaries to the employees; day-to-day expenses like payment of tea bill;
electricity bills other administrative expenses etc.
73
Price Determining Chart
Particular Parameters Amount
DVC Act (per copy) 20 Paisa * 20 Pages 4.00
Copy
Loss -2,25,000.00
Response Revenue
400(35%ad=7page)
PBT 2,69,000
The above chart shows that how the price is determined for the
newspaper and how advertising holds to cover losses into profit. The net profit
of The times of India is 1500 crore (approximately). It publishes 20 lacs copies
per day from 8 different sector.
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SWOT
ANALYSIS
75
SWOT Analysis
If you do not know where you are going you can take any road. “This
famous quote epitomized the attitude of people and their lack of planning. It is
primarily because of lack of strategic direction. As a result it is hard to look at
the actions and determine where you are and where you want to go. This is
where SWOT analysis plays an important role. SWOT is an acronym for
Strength, Weakness, Opportunities and Threats.
Strength:
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Ahmedabd. And the price of this newspaper is just Rs. 2.50/- along with latest
magazines which no other newspaper is providing.
Popularity:
Weaknesses:
The business does not have to correct all the its weakness nor should it
gloat about all its strengths.
No Advertising:
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Major weakness of The Times of India is that they are not doing
advertising. And because of that people of Gujarat don’t know about this
newspaper except Ahmedabad.
Limited to Ahmedabad:
Less Staff:
Opportunities:
It is an area of buyer’s need in which company can perform
profitability. The company’s success probability depends on whether its
business strengths not only match the key success requirements for operating
in the target market but also exceed those of its competitors.
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Ahmedabad people fully trust THE TIMES OF INDIA and it is starts a news
channel them it may get good response.
Threats:
It is challenge posed by an unfavorable trend or development that
would lead in the absence of defensive marketing. Action to deterioration in
sales or profit.
Generally for any of the industries, its competitors are the biggest
threat. So for THE TIMES OF INDIA. Gujarat Samacher, Sandesh and mainly
Divya Bhaskar are the major, threat, Along with that its less awareness in
Saurastra region may become a threat for it.
SUGGESTIONS
79
Suggestion
80
7. They should have to attract new generation for their product by
organizing different types of seminars, tours etc.
81
FUTURE PLANS
Future Plans
THE TIMES OF INDIA is looking forward to enter into infotainment
industry.
82
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CONCLUSION
Conclusion
I am thankful to The Times of India for giving me all the required
information required during the visit in the most successful newspaper unit.
All the managers, staff members and workers were polite, lend and quite
helpful. I am thankful to all the mangers of different departments for giving me
information by spending their precious time. Especially I am thankful to Mr.
Mukund Shukla (HOD) who guide about The Times of India. It was a great
experience to visit THE TIMES OF INDIA. I won’t forget it for life time.
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Thus, it can be concluded that the company reach the target of
perfection.
85
BIBLIOGRAPHY
Bibliography
MARKETING MANAGEMENT
86
PERSONNEL MANAGEMENT
PRODUCTION MANAGEMENT
BY: CHHYNAWALA
FINANCE MANAGEMENT
BY: KING’S
WEBSITE
http://www.thetimesofinida.com
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