AkzoNobel Natural Elements Style Creator

Surface Chemistry
2431-70.A
Global Personal Care

Description This creamy feeling styling aid has a cushiony, lightweight feel with a touch of holding power. It features a
flexible finish and a glossy, but non-greasy feel. Natural waxes and oils give texture and shine, while
DynamX® polymer provides flexible, durable hold. ELFACOS® C 26, ELFACOS® ST 37, and ETHOMID®
HP/60 P rheology modifiers act as co-emulsifiers and give smooth feel and excellent on-hair application.
STRUCTURE® XL starch rounds out the formulation, adding volume, texture and creating a clean and light
feel on hair and hands.

Formula

Trade Name INCI Name % w/w Supplier

Phase A
Deionized Water Water (Aqua) 63.80% Local
AMP-95 Aminomethyl Propanol (and) Water 0.30% The Dow Chemical Co.
Pemulen TR-1 Acrylates/C10-30 Alkyl Acrylate 0.30% Lubrizol Advanced
Crosspolymer Materials

Phase B
Candelilla Wax SP 75 Euphorbia Cerifera (Candelilla) Wax 8.00% Strahl & Pitsch
Nikkol CIO Cetyl Octanoate 4.00% Nikko Chemicals Co., Ltd
Drakeol 35 Mineral Oil 2.00% Penreco
Dow Corning 245 Cyclopentasiloxane 4.00% Dow Corning Corp
White Microcrystalline Wax Microcrystalline Wax 3.00% Frank B Ross Co.
Span 60 Sorbitan Stearate 2.00% Croda, Inc.
Elfacos® ST 37 PEG-22/Dodecyl Glycol Copolymer 2.00% AkzoNobel Global
Personal Care
Ethomid® HP/60 P PEG-50 Hydrogenated Palmamide 2.00% AkzoNobel Global
Personal Care
Elfacos® C 26 Hydroxyoctacosanyl Hydroxystearate 3.00% AkzoNobel Global
Personal Care

Phase C
DynamX® polymer (28% active) Polyurethane-14 (and) AMP-Acrylates 3.00% AkzoNobel Global
Copolymer (and) Alcohol Denat. (and) Personal Care
Water (Aqua)

Phase D
STRUCTURE® XL starch Hydroxypropyl Starch Phosphate 2.00% AkzoNobel Global
Personal Care

Phase E
Phenonip Phenoxyethanol (and) Methylparaben 0.50% Clariant Corp
(and) Ethylparaben (and) Butylparaben
(and) Propylparaben (and)
Isobutylparaben
Captain #CH57538 Fragrance (Parfum) 0.10% Fragrance West

Page 1 of 2 Europe:Sempach-Station, Switzerland, Tel: +41 (0)41-469-69-66, Fax: +41 (0)41-469-69-06, email: personalcare.europe@akzonobel.com
Created: Aug 14,2012 Americas:Bridgewater, New Jersey, U.S.A., Tel: 888 331-6212, Fax: 908-707-3664, email: personalcare.usa@akzonobel.com
Modified: Aug 21, 2012 South America:Itupeva, SP, Brazil, Tel: 55-11-4591-8800, Fax: 55-11-4591-8804, email: personalcare.southamerica@akzonobel.com
Asia/Pacific:Shanghai, P.R. China, Tel: +86-21-5774-5700, Fax: +86-21- 6774-2936,email:personalcare.asia@akzonobel.com
www.akzonobel.com/PersonalCare
AkzoNobel Natural Elements Style Creator
Surface Chemistry
2431-70.A
Global Personal Care

Trade Name INCI Name % w/w Supplier

Total: 100.00%

Procedure

For Phase A, add AMP-95 to water and mix until homogeneous. Add Pemulen TR-1 and mix until dispersed. Heat to 80°C and
maintain at that temperature.
Combine all ingredients in Phase B and heat to 80°C. When both Phase A and B are both at 80°C, add B to A and mix until
homogeneous.
Adjust pH of the A/B mixture to 7.2 - 7.3 with AMP-95.
When batch has cooled to 65°C, add Phase C and Phase D. Mix until homogeneous.
When batch has cooled to 60°C, add Phase E to batch. Cool to 55°C and pour into containers.

Properties Appearance White, creamy wax

All information concerning our products and/or all suggestions for handling and use contained herein (including formulation and toxicity information) are offered in good faith and are believed to be
reliable. However Akzo Nobel Surface Chemistry makes no warranty express or implied (i) as to the accuracy or sufficiency of such information and/or suggestions, (ii) as to any product’s merchantability
or fitness for a particular use or (iii) that any suggested use (including use in any formulation) will not infringe any patent. Nothing contained herein shall be construed as granting or extending any license
under any patent. The user must determine for itself by preliminary tests or otherwise the suitability of any product and of any information contained herein (including but not limited to formulation and
toxicity information) for the user’s purpose. The safety of any formulations described herein has not been established. The suitability and safety of a formulation should be confirmed in all respects by the
user prior to use. The information contained herein supersedes all previously issued bulletins on the subject matter covered. dddddddddddddddddddddddddddddddddddddddddddddddddddddddddddds.

Page 2 of 2
Created: Aug 14,2012
Modified: Aug 21, 2012
Europe:Sempach-Station, Switzerland, Tel: +41 (0)41-469-69-66, Fax: +41 (0)41-469-69-06, email: personalcare.europe@akzonobel.com
Americas:Bridgewater, New Jersey, U.S.A., Tel: 888 331-6212, Fax: 908-707-3664, email: personalcare.usa@akzonobel.com
South America:Itupeva, SP, Brazil, Tel: 55-11-4591-8800, Fax: 55-11-4591-8804, email: personalcare.southamerica@akzonobel.com
Asia/Pacific:Shanghai, P.R. China, Tel: +86-21-5774-5700, Fax: +86-21- 6774-2936,email:personalcare.asia@akzonobel.com
www.akzonobel.com/PersonalCare