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Quality Control
if you may recall in Chapter One, to deliver or produce quality products is one of the
objectives of operations management. So this is what we will do in this chapter, to look into
the role of quality control in operations and to learn how quality of products is managed or
controlled. You must be very much aware that the topic of quality has been an increasingly
important issue in almost all organizations, be it service or manufacturing. This is because
quality has become an important criterion to stay competitive in the market.
If a company produces inferior products, it will not be able to sustain in today’s competitive
business environment. Moreover, customers nowadays are becoming more sophisticated
and affluent, they demand better quality goods and services. The customers are also
continually being exposed to many choices in terms of selection of goods and services. They
usually know how to evaluate the quality of goods and of course they will only purchase
quality products. Thus if a company fail to produce quality goods or services, customers may
easily find other suppliers or service provider that could provide them with better or superior
quality products.
In this chapter you will be introduced to several dimensions of quality. Monitoring the quality
of output begins from the point the product idea is conceived, then material selection to the
finished goods stage. As the material is fed into production the quality of the partially
completed products is monitored to determine whether the production processes are
operating as intended.
As a matter of fact, monitoring quality involves one hundred percent commitment from all
levels that is from top management to production operators in manufacturing organizations to
frontline personnel in service organization. It involves the blending of human skills, materials
and equipment and processes to provide quality goods and services that should be customer
based in fact all employees must be well informed of the company’s quality policy and
understand their commitment in delivering service or producing goods.
Chapter Overview
QUALITY CONTROL
Definition
Statistical
Importance of Quality Stage of Quality Control Quality
Control
Objective of
Product/Process Design
Quality Control
Manufacturing Stage
INSPECTION
Summary 262
Discuss the differences between one hundred percent inspection and sampling
inspection
Different people may define or perceive quality differntly. Since quality issue is very
subjective in nature, thus people may have different perception regarding quality. To
some people quality means the value that they get for the price that they pay. In other
words quality means value for money. Others may perceive quality as the degree of
satisfaction they get from using a particular product. According to Norman Gaither,
one of the operations management authors, quality is a customer’s perception of the
degree to which the product or service meets the customers’ expectations. However,
from the perspective of a production/operations people, quality can be defined as
follows :
Definition
Quality can also be defined as the extent goods or services meet customers’
satisfaction
Recall, in chapter one, it was mentioned that the quality of service in subjectively
determined whereas the quality of goods is objectively determined. It is more difficult
to control or measure the quality of services rather that goods. (See chapter one-
differences between goods and services)
9.2 The Importance Of Quality Control
Quality may relate to materail performance, reliability, appearance, time or any quantifiable
characteristics of the product. Quality is a characteristic the determines a product’s value in
the market and how well it will perform the function for which it was designed. As for services
the dimensions of quality would be different from physical product because services are
intangible and as mentioned before, unlike goods it is difficult to measure and control.
According to research done by Zeithaml, Berry and Paransuraman there are ten criteria or
dimensions used by consumers in evaluating service quality. (See table 9.1).
Reliability Ability to perform the promised When mt agent says he will call
service dependably and me back in 15 minutes, does he
accurately do so?
ACTIVITY
What would be the customers’ expectations or your expectations if the product/service
organizations were as follows? Bank, University, Hotel. Brokerage firms insurance
companies, Computer shop and automobile manufacturer. What would be the questions that
you as the customer might raise?
Now, let us take a look at the dimensions of quality that is commonly used by customers to
evaluate quality. The dimensions below can either be used to evaluate goods or services.
Therefore quality is not a single characteristic but it is multidimensional.
Functionality
Functionality refers to the performance of the product that is how well the product or
service perform the customer’s intended use or whether the product performs its
function a the end of the manufacturing process or when it is first put to use. For
example a raincoat is meant to keep you dry from rain, the umbrella suppose to
provide shelter from rain or shine. The light bulb suppose to emit light when you
swicth it on.
I am sure you have experienced purchasing a product that functioned perfectly the first time
but failed immediately after that. Did you have such experience? If you had i’m sure you must
be very disappointed especially if you had paid high price for it.
Durability
How well and how long will the product function under adverse conditions? Can the
product withstand shock, vibration, head, cold, dust ect that might be expected to
encounter? It can also mean the lenght of time of use before it need to be repaired or
replaced.
Did you ever notice or read the instruction or label of the product that you bought?
Dairy products like butter for instance must be refrigerated. Certain products must be kept in
cool and dry place at an appropriate temperature.
can you think of example of products that would be damaged if it is not properly stored or
maintained?
Esthetic characteristic
Appearance of the products usually has an impact on human senses – the look, feel,
taste, smell or sound and it is not related to functionality aspect
What do you look for when you are buying a perfume? I’m sure the smell would be the
number one criteria, then may be the shape of the bottle or the entire package.
Safety
Will the product perform its fuction without unnecessarily endangering the user
before, during and after tine sale? Would you buy a contaiminated product that could
result in food poisoing? Electrical appliances should not produce electrical shocks
during normal use. Foodstuffs that you consumed should not be contaminated.
Recently Malaysian government had banned milk powder and other dairy products
from European nations such as Belgium, Netherlands and Germany that have been
contaminated by dioxin.
Can you think of other instnces of products that have been recalled from the market because
it is unsafe to be used or consumed?
Customer service
Customers service concerns with the treatment that customers received before,
during and after sale. Would you go back to the same restaurant if you had waited for
more than an hour for you food to arrive, and when it finally did, it is not what you had
ordered? What would you do when you called a 24-hour toll free line, but no one
answered the phone? Customers expect to be recognized and treated with courtesy
when purchasing a product. (See table 9.1 above)
Features
Features as special characteristics that appeal to customers. Example powered
window, seat or reverse sensor, and sport rim in an automobile.
Serviceability
Serviceability refers to the convenience of repair, replacement and after sales service.
Would you buy a product that did provide a warranty on repairs and maintenance?
Would you buy a computer if the supplier could not provide you with after sales
service if there is something goes wrong with your computer?
The purpose of quality control is to provide assurance that goods and services conform to
specified standards. Although the standards are internally determined but these standards
should be consistent with customers’ perception.
Take a break and before you proceed, take a look at the chapter map.
QUALITY CONTROL
Definition
Cost of Quality
Control
Design engineers must consider not only the functionality of the prototypes (see chapter 4 –
Product Design) but also the ease with which the elements of the product can be produced in
quantity and assembled into final units. Service design must be considered along this
perspective only that the service provider must determine the level of customer involvement
in the service process and how is the service would be delivered. Service provider may have
to come up with a service blueprint at this point.
What would be the element that should be included in the process design?
The choice of machines may affect the quality of output. The type of layout employed,
material handling equipment and storage methods. Proper sequencing and maintenance
program can influence the quality of product. Service provider can obtain or gain better
understanding of the process design by flowcharting the sequence or involved in creating or
delivering services from a customer’s perspective. (See chapter one – customer involvement
in creating service output).
Manufacturing Stage
Inspection is usually performed before, during and the after the production process as shown
below :
The responsibility towards quality does not end once the goods have been shipped out to
customers. Most manufacturing companies provide after sales service or warranty on
product sold to customers.
For example goods received by customer may be damaged due poor handling, customers
can return the goods and get the replacement for a new product.
Failure to consider any of these three steps may affect or jeopardize the quality of end
product.
Inspection
Inspection is an integral part of quality control and is performed to detect whether the
products being produced conform to certain standards or specifications. It involves perioc
cheeking and measuring before, during and after the production process.
A producer must provide a product or service within certain legal boundaries and standards.
Service organization like hospital or restaurants, bakeries, dairies etc. does its own
inspection and is also inspection by local, state and of government bodies such as SIRIM,
MARDI etc. inspection may involve using the human senses such as using visual inspection,
touching or measuring the weight or dimension of the products. Other devices can also be
used such as using special sensor device to detect error or defect or other computer control
device. Laboratory testing and destruction testing may be carried out to check the strength of
the product.
Purpose of Inspection
Inspection is performed to achieve the following objectives
As stated above the purpose of inspection is to check whether the specific characteristic of
the goods or services conforming to standards. I have also mentioned inspection is done
before during and after production process. So why do we need this section? This section
“When to inspect” highlighted the specific time inspection is performed.
Item 1 – item 6 is not a procedural kind of thing that need to be followed. Depending on the
types of organization, inspectionmay not necessarily have to be done at all possible point.
However if the cost of inspection is less than the cost of not inspecting, it is worthwhile to
perform the inspection. This is because inspection is costly and workers do not like to work in
an environment where an inspector is constantly observing the workers at work.
Types of Inspection
There are two types of inspection activities that is 100% inspection and sampling inspection.
100% inspection
100% inspection involves inspection of all products or items that have been receive or
produced. It is usually praticed where the probability of quality yariation is quite high.
For example if the products are manually produced. E.g. Hand painted batik,
handmade furniture etc.
100% inspection is also appropriate where are volume of production is low. As stated
earlier inspection is costly. Can you imagine if you were to perform 100% inspection
on items like rice, beans and sugar? It is impractical, costly and time consuming and
requires large number of workers.
What do you think would be the best method of inspection for large volume items?
Sampling inspection
Sampling inspection involve the use of statistical sampling to infer the quality of a
batch of products or to infer whether a process is working properly. We will discuss
this later when we do statistical process control or statistical quality control. First let us
look the factors sampling inspection. Sampling inspection involves inspection of only
a few products, which represent a sample of the total number of products produced.
It is common where large quantities of bulk items are inspected. E.g. Beans, corn,
rice etc.
Inspection of samples is a good indicator of the level of quality of the total production.
Quality costs or the cost of quality is to prevent the costs of poor quality and this must
be done at the lowest cost of quality. There are four types of quality costs :
s prevention cost
s appraisal cost
s internal failure cost
s external failure cost
prevention cost and Appraisal cost are the costs involved trying to control quality,
whereas Internal failure costs and External failure costs are costs that result from
failure to control quality.
We will review each type of cost to gain better understanding of quality cost.
Prevention Costs
Prevention costs are the cost associated with preventing defects before they happen.
Its emphasizes on the pre-production activities that is before the product is made or
the service is delivered. These costs include process design, product design (See
stage on quality control above) employee training, vendor program such as working
with suppliers to ensure they deliver quality materials or components, process control
and process improvements.
Appraisal Costs
Appraisal costs include the costs incurred in assessing or auditing the level of quality
attained by the operating system. For example in manufacturing the appraisal costs includes
by the costs of inspection, testing, test equipment or devices used to determine the condition
of the products at the end of the production process but before the product is shipped out to
customers. It also includes cost of monitoring the production process, inspecting the
incoming materials as well as the finished product inspection. The cost of quality audits and
statistical quality control are included in this category.
Internal failure costs include cost incurred for correcting or reworking on products or services
due to defects incurred during the production process. It pertains do defects found before the
product left the factory. In service, the chef may have to prepare another meal because the
waiter had taken the order wrongly.
Are you with me? Can you give other examples of internal failure costs relating to
manufacturing or service?
External failure costs are cost incurred after postproduction activities. These include costs of
warranty repairs, loss of market share and lawsuits arising from injury or property damage
from use of the product or service.
CHECKLIST
I am now able to :
Define quality from a perspective of a production people
Discuss the difference between one hundred percent inspection and sampling
inspection
How do managers know that the production process is in accordance to the expected
standards or specification?
How do they tell that the finished product conform to the standards?
How do they know the actual perfomance is aligned with the expected performance?
There are 2 methods that can be used to control and improve quality.The first method
is the acceptance sampling,while the second method is the statisical process control.
Acceptance Sampling
Acceptance sampling is a statisical quality control based on sampling to determine
whether the product should be accepted or rejected. It is applied after production has
ended instead of ongoing process that is usually used in statistical process control
thus involves sampling the finished output that could either be the incoming
material,parts and finished goods to determine whether to accept or to reject the
output. Acceptance sampling is based on sampling plan that specifies the number of
units to be samples and the number of sample units that must meet the specification
if it to be accepted.
For example, let say, a production batch for product ‘A’ is 1000 units.The sample size
“n” is 15 units. The number of acceptable dwfect that is the acceptance number is 5.
Thus the number of units in the sample that must conform to specification is 10. If the
inspector inspected all the 15 units and it was found 6 units to be defective, the entire
production batch will be rejected. However if the number of defective units in te
sample were 5 units or less the sample were 5 units or less the sample is considered
a good sample and the production bath is accepted as good.
How can manager reduce sampling errors? There are two possible ways
1. Sample must be random. It represents the entire production lot.
2. Increase the sample size.
Statistical Process Control
As stated above, statistical process control (SPC) involve monitoring the quality of the
product during the production process. The purpose is to detect any process, which is out of
control while the process in operating.
The process is out of control when the process deviates from the random pattern. The SPC
involves first determining the sample size of the total output that need to be measured.
Do you know the tool used in SPC to monitor the quality of the process?
This sample of units is then monitored using a control chart on a daily basis or on a
periodical basis to check whether the on going process in terms of specified characteristic
conforms to standards. If the process does not conform to standard, it will be stopped, the
cause investigated and corrective action will be taken to ensure the process will continue
according to specifications. The process is said to be in control when the process variations
are random. We can use control chart to control process by variables or attributes sampling.
Before we proceed to the control chart, let us see the difference between variable sampling
and attribute sampling. Do you have any idea what is the difference between the two?
Variable sampling
Variable samping involves sample of units that have specific characteristics that can
be measured. These include size, weight, color, lenght, volume or shape. When
monitoring the quality of the products or parts, the specific characteristics such as
size or weight is measured. If it conforms to the expected standard then it will be
accepted. Otherwise it will be rejected.
Although variable sampling will not be further discussed from here on, you are expected to
know the difference between attributes and variable sampling.
I’m sure by now you must be curious how this control chart looks like since I have been
mentioning it quite a number of times. Well please be patient. Lets have some brief
introduction on control chart.
CONTROL CHART
If the items or products are manufactured repetitively or continuously rather, than in small
batches, the problem involves monitoring the process to assure that quality standards are
being met. Therefore control chart can be used to control the quality of the products during
the production process. Any nonconformance can be detected and then corrected before
defects occur.
Periodic random sample are taken and these samples are plotted on a chart to determine
whether the process is ‘in control’ or ‘output of control’ will continue to be inonitored while as
explained earlier, the ‘out of control’ processess is stopped until the cause for the non-
conformance are corrected. We will look into same of the cause that result in non-random
variations after this.
Control chart is a graphical device based on sampling results used to make inferences about
the control status of a process.
(See Figure 9.1 – Control chart for attributes or P chart)
Chance cause is due assign cause can be determined by looking at the trends. The sources
of chance cause are due to worn parts in an machine.
Assign cause is due to factor such as equipment that needs adjustment, defective materials
and human factors such as carelessness, fatigue, failure to follow procedures etc.
FORMULA
p = x/n
Where :
n = sample size
x = the number of defective units
p = fraction defective
if the process is repeated you will get several estimates of fraction defectives. Then using
these estimates of p, you can calculate the historical average fraction defective ‘p’ for the
process using the equation :
Then you will need to find the standard deviation of average fraction defective using the
following equation :
When the data are randomly scattered batween upper and control limits, the process is in
control. On the other hand, if the data fall outside the control limit such above the upper
control limit, the process is out of control and management should investigate to determine
the cause of non-random behavior. The control chart is not static. Thus it must be continually
updated whenever there are quality improvement programs, changes in the people, material
and equipment and processes.
Consider the following example
Example 9.1
The quality control department has been inspecting product ‘triple AA battery’ at the rate of
20 units per day for the past 60 days. The total number of defective products found is 150
units.
Solution :
As mentioned earlier, you have to find the average fraction defective. This can be done as
followa :
Then you have to find the standard deviation of average fraction defective
Since the confidence level is 99%, you have to use 3 standard deviation to determine both
the UCL and LCL.
Do you know the reason? Well this is something for you to think about. May be some of you
already known why? However the values for lower control limit do not necessarily be
negative or zero, they can also be positive values.
Next, you have to compute the fraction defective ‘p’ for Monday through Friday.
Monday p = 5/20 = 0.25
When you have determined all the above, you can construct your control chart. The data on
fraction defective should be plotted on the control chart. Your control chart should look like
this.
Conclusion :
Sample on Monday, Tuesday, Thursday and Friday are accepted because they are within
the upper and lower control limit. However sample on Wednesday is rejected because it falls
outside the control limit. Wednesday sample should be investigated to find the causes for
poor quality. So corrective actions can be taken.
What would be your comment if the proportion defective in samples were below the lower
control limit? This means that nothing is wrong with the process, but the manager would want
to investigate why the quality has improved so that quality product can continue to be
produced.
ACTIVITY
Find out how your organization controls the quality of the output (products or services) to
ensure it conforms to standard. What are the technique or tools used in controlling quality?
Do your organization use control chart to monitor the process? Do your organization use
acceptance sampling in checking quality of finished goods?
The above example indicated the sample size as 20. In real life, managers may find difficulty
to determine the sample that would represent the production bacth or lot.
As you are already aware of, quality control cost money. (See quality cost) Thus if the
frequency and sample size increase, the quality cost will increase as well. But of course the
benefits are great deal more than the costs incurred, if we look at in terms of improved
performance such as profits and market share and etc. (See the importance and reasons for
quality control above). The next example 9.2 shows you how to determine the best sample
size that would minimize the total cost of quality.
Example 9.2
The quality control department of Syarikat Mutu Bagus Berhad had performed a quality
control test for a product under 5 differnt test options. The production batch is 4000 units.
The reject rates were as follows :
Test Option Quality Control Test Reject Rates
1 1/1000 1/50
2 1/750 1/100
3 1/500 1/250
4 1/100 1/400
5 1/50 1/500
The cost of testing each output is RM3.00. rejected products will need to be re-worked and
the re-working cost is RM15. Determine the least expensive test option for this product.
Solution
Therefore the best sample size is 40 that is test option 1/100 because the total cost is the
lowest.
Summary
A quality control incurs cost but it pays in the long run because quality of goods and
services will increase and so does profits and market share.
100% inspection and sampling are quality control technique used by most companies.
Acceptance sampling and statisical process control applies the use of statistic in
monitoring and improving quality of output in a repetitive production process.
Control chart is used to monitor the on going production process to ensure that the
process is operating according to expectation.Causes for defets or improved quality
should be investiged.
There are three elements that need to be determined in constructing a control chart for
attribute.1.the center line.2.The upper control limit and 3 the lower control limit.
REFERENCES
1. Everett E. Adam,JR, & Ronald J. Ebert – Production & Operations Management Fifth
Edition (Prentice Hall)
CHECKLIST
I am now able to :
Explain the statistical quality control.
Distinguish between acceptance sampling and statistical process sampling
Explain the difference between attribute sampling and variable sampling
Construct the control chart for attributes sampling
Interpret the control chart for attribute sampling
SELT TEST
ST1
The quality control department of Hitachi Corporation would like to establish a control chart to
monitor the quality of its 20-inch TV set. 10 samples of size 50 has been taken and the errors
are as follow :
Sample No Errors
1 2
2 7
3 8
4 6
5 4
6 12
7 14
8 15
9 7
10 6
Construct a control chart for 99% confidence level and interpret the chart.
ST2
Management has been having a quality problem in one of the product lines and you have
been asked to examine the facility. On the first day you collect 10 samples of 15 products
each and the number of defectives in each are shown below.
STUDY QUESTIONS
1. Briefly describe the internal and external failure costs as a result of poor product quality
5. a. Define quality
b. Discuss the importance of quality
6. What are conditions for using 100% inspection and sampling inspection
7. When do you use control chart for attribute and how do you interpret it for management
10. To ensure good quality products, quality control needs to be exercised throughout the
production system. Where and when should quality control inspections be performed?
11. PDQ Company uses the process control chart below as a means of monitoring the quality
of its product ‘GREAT’ produced daily.
Plot all the values in the chart above and explain the defectives found on that day.
What action should be taken?
12. Malaysian Sungkit Sdn.Bhd. produces silk clothes. The company wants to establish a p-
chart to monitor the production process and maintain high quality. They believe that
approximately 99-74% of the variability in the production process 9corresponding to 3-
sigma limits, or z = 3) is random and thus should be within control limits, whereas 0.26%
of the process variability is not random and suggests that the process is out of control.
The company has taken 20 samples (one per day for 20 days), each containing 1 00
pairs of silk clothes (n = 1 00), and inspection them for defects, the results of which are
as follows:
The mean proportion defective for the population is not known. Construct a p-chart for
this process using 30 limits, and describe the variation in the process.
13. METRO TV conducted a survey in Klang Valley area to determine the quality of their
HBO/Cartoon/MTV Cable Channel, as perceived by groups of 100 existing subscribers in
the area. Ten samples were taken over a ten-week period with the single question of-.
“Are you sarisfied wih the quality of our HBO/Cartoon/MTV Cable programs?”
1 40
2 50
3 35
4 50
5 45
6 40
7 50
8 45
9 30
10 45
14. The following data is the result of data processing done by the operators of MITSUMI
Company on analyzing their output. Each operator analyzed 50 units of output.
ST3
a) 100% inspection
b) Sampling inspection
c) 100% inspection
d) 100% inspection
e) Sampling inspection