1130-1230 - Transformingproductdevelopment2018v5 - Summit

Transforming Product Development
Thomas Blood
AWS Enterprise Strategist
© 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved.
M o t i va to r s ?
Hitting roadblocks Best practices

trying to drive review
change
Development practices Reduce cost of failure

need a refresh and experimentation
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Modern product development toolkit
What we’ll cover:

Achieving organizational flow
How the cloud is changing product development
M e t h o d s a n d P r i n c i p l e s of
M o d e r n P ro d u c t D e v e l o p m e n t
Design Thinking Agile Teaming DevOps

Interface to customer The organizational glue Interface for getting
and feedback loop that keeps release cycle stuff built and released
moving continuously
Design Thinking is just…
User
Centered USER
Design
Practical Principles: Design Thinking
Bring the outside in 1. First gain empathy
Pinpoint the pain point 2. Then frame the problems
Radical ideas, real impact 3. Now you can ideate
Build to learn 4. Run simple, fast, frugal tests
Agile Teaming
Focus: respond quickly to feedback
SCRUM
Agile Principle Continuously groomed backlog
Learning over
No changes to work plan made during sprint
following a plan
Product increment: must be completed, integrated and tested
Each Agile framework has a way of bringing feedback into its workstream
Agile Teaming
KANBAN
Agile Principle Finish task and pull forward next work item
Learning over
Uses work-in-progress (WIP) limits and cycle-time to manage flow
following a plan of new development
Adapted from Toyota Production System
Agile Teaming
XP – Extreme Programming
Agile Principle Emphasizes technical excellence as a way to remain agile
Learning over
Pair programming and code reviews are common methods
following a plan
Frequent checkpoints - Allows for constant feedback on customer
requirements
Practical Principles: Agile
Use release maps 1. Rip the Band-Aid off, but have mercy
Two pizza team model 2. Keeping it real…and small
Power of the demo 3. Show something every sprint
Find your agile center 4. Trap: Agile by the book
DevOps
Focus: promote and enable fast feedback
DevOps Principles
Automate all things

All of these reduce cycle time and allow builders to focus
Eliminate handoffs
on product, quickly deploying and collecting feedback
Establish guardrails
P u t t i n g t h e P i e c e s To g e t h e r :
F i n d i n g O rg a n i z a t i o n a l F l o w
Design Thinking Agile Teaming DevOps
MVP
Minimum Viable Product: What is the smallest thing you can
test to prove the unproven parts of your idea
Start with value hypothesis and growth hypothesis

Run small experiments to see if there is both value and demand
Bias towards many small tests vs. larger, extended ones
Persevere or pivot early based on results
“One accurate measurement is worth more than a thousand expert opinions.”

-Admiral Grace Hopper
Project, Product, or Business KPI?
Methods to manage your product/technology portfolio
PROJECT PRODUCT BUSINESS OBJECTIVE

Pre-defined requirements Continuous Development Maximize a strategic KPI
scope and schedule
Customer defines roadmap Types of KPIs: Minimize
Deliver what was planned waste, increase conversion
Measured by output &
Measured by output outcomes Measured by outcomes
Project, Product, or Business KPI?
Project Team Product Team Objective Team
Scope Defined set of Ongoing creation / Business objective

requirements enhancement of product
Success Milestone adherence User satisfaction, KPI
marketing objectives
Timeframe Defined beginning and Ongoing Continuous evaluation
end of business case
Involvement Implement requirements Gather, implement Test, measure, repoeat
feedback
Tools Gantt Chart Roadmap Impact Map/Dashboards
Typical Release Testing
Most Tests
Occur Late Concept Dev Deployment Production
Functional Monitor
In Process Acceptance Respond to
Performance Defects/Incidents
Security/
Compliance
Continuous Testing
Concept Development
Hypothesis Functional
A/B Acceptance
MVP Performance
Always Security/Compliance
Be
Testing Production Deployment
Prod Testing Functional
Chaos Engineering Acceptance
User Testing Feedback Performance
Security/Compliance
Canary
How Amazon Achieves Flow
Working Backwards Two Pizza Teams Microservices

From the customer Run what you build Speed and agility
PR Write the Press Release: Think big and focus on the
customer need
Working backwards
from the customer Write the FAQ: customer and internal stakeholder
Define the user interaction and write the manual
Most companies write the software, they
get it all working, and then they throw it
over the wall to the marketing department,
saying ‘here is what we built, go write the
press release.’ That process is the one
that’s actually backwards.”
Jeffrey P. Bezos
Founder and Chief Executive Officer
Amazon.com, Inc.
Amazon Achieves Speed and Agility with Two-Pizza Teams
Small, Own/run
decentralized what you
teams are nimble build
Monoliths: Slow and Rigid
Developers Monolithic Application Delivery Pipeline
Build Test Release
M i c ro s e r v i c e s : S p e e d a n d A g i l i t y
Developers Microservices Delivery Pipelines
Build Test Release
Build Test Release
Build Test Release
M i c ro s e r v i c e s P r i n c i p l e s
Single Purpose
API-based http://
Highly-
decoupled
I m pa c t of C l o u d o n
P ro d u c t D e v e l o p m e n t
Reducing Cost Rapid Adoption of Quickly Scaling

of Failure New Capabilities Winning Ideas
Reducing Time-to-Market for New Ideas
Agero created the MileUp app and used crash prediction models to
speed up emergency response
Cloud enables quick testing of unproven concepts

Quick time to market: 8 weeks from conception to production
Continuous scale: seamlessly ramps up to peak traffic of 22K
Concurrent Requests
Reducing Cost of
Experimentation Event driven architecture maximizes resource efficiency
Devote More Resources to Customer Value
Mapbox adds location services to any application with mapping,
navigation, and location search SDKs
Cloud reduces undifferentiated infrastructure focus

Productivity: Allowed developers to focus more on runtime
functionality and less on infrastructure management
Cleaner separation of logging, metrics and security infrastructure
Reducing Cost of from application code base
New Development Cost: Spot instances and containers cut EC2 cost in half
Cloud Native Architectures
Accelerates adoption and innovation of new capabilities
Rekognition use case: automated footage tagging

API access to advanced service capabilities
Built in three weeks
Index against 99,000 people
Rapid Adoption of
New Capabilities Saving 9,000 hours a year in labor
Bad State Predictor Model
App Container
Failure Prediction • Indicates which containers
should be removed before
failure
Outcomes: • App and system logs used to
*Improved user experience train model
*95% reduction in on-call • Developed by cloud team
with no ML/DL experience
E n te r p r i s e s A re A c h i e v i n g M a s s i v e S c a l e
w i t h C l o u d N a t i v e A rc h i te c t u re s
processes 4,000 requests can handle spikes

per second of 80x normal traffic
reduced the time to
ingest and process data
for its analytics pipeline
by 97%
processes half a trillion triggers 1.2 billion
validations of stock Lambda requests
trades daily each month
Develop New Ideas Without Limits
Concurrent vCPUs in U.S. East (Northern Virginia)
1.2M
200K
06:38 21:40
Natural Language Processing on 1.1 million concurrent vCPUs

using EC2 Spot instances
FPGA World Record Genome Analysis
Cloud enables the massive scaling of big ideas

Immediate access to programmable hardware-acceleration using
FPGAs at cloud scale
Utilized AWS Batch to provision and orchestrate compute jobs
across 1,000 Amazon EC2 F1 instances
Quickly Scaling
Winning Ideas Compute infrastructure cost to analyze genome reduced to
staggeringly low ~$3 per whole human genome
Achieving Massive Scale Not Massive Cost
AWS Lambda serverless architecture enables the FICO Decision
Management Suite (DMS) to perform computations on machine
learning models quickly, cheaply, and efficiently
Serverless enables quick and agile product development

>95% decrease in overall deployment and operational costs
Scales up or down for variation in customer request volume
Migrating tasks to Lambda took only a few weeks
Quickly Scaling
Winning Ideas
Thank You!
© 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved.

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Transforming Product Development

Hitting roadblocks Best practices

Development practices Reduce cost of failure

What we’ll cover:

How the cloud is changing product development

Design Thinking Agile Teaming DevOps

Bring the outside in 1. First gain empathy

Pinpoint the pain point 2. Then frame the problems

Radical ideas, real impact 3. Now you can ideate

Build to learn 4. Run simple, fast, frugal tests

Two pizza team model 2. Keeping it real…and small

Power of the demo 3. Show something every sprint

Find your agile center 4. Trap: Agile by the book

Automate all things

Design Thinking Agile Teaming DevOps

Start with value hypothesis and growth hypothesis

“One accurate measurement is worth more than a thousand expert opinions.”

PROJECT PRODUCT BUSINESS OBJECTIVE

Project Team Product Team Objective Team

Scope Defined set of Ongoing creation / Business objective

Working Backwards Two Pizza Teams Microservices

Define the user interaction and write the manual

Build Test Release

Build Test Release

Build Test Release

Build Test Release

Reducing Cost Rapid Adoption of Quickly Scaling

Cloud enables quick testing of unproven concepts

Cloud reduces undifferentiated infrastructure focus

Rekognition use case: automated footage tagging

processes 4,000 requests can handle spikes

Natural Language Processing on 1.1 million concurrent vCPUs

Cloud enables the massive scaling of big ideas

Serverless enables quick and agile product development

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