-A Presentation On Personality SWOT Analysis-

THAKKAR RIYA
SY.BBA (4181)
 SYNOPSIS
HELPFUL HARMFUL
v Acronym Of ‘SWOT’
v ‘Introduction
Here
To SWOT Analysis’
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v ‘History Of SWOT Analysis’
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INTERNAL

v ‘Features Of SWOT Analysis

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v ‘Objectives Of SWOT Analysis’
the‘Classification
v best service. Of SWOT’
v ‘Steps In SWOT Analysis’
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‘Concept Of and paste the text you need.I
Strength,Weakness,Opportunity,Threat’
v ‘Self-Analysis’
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EXTERNAL

v ‘Do’s Of SWOT Analysis’

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v ‘Dont’s Of Swot Analysis’
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v ‘Advantages Of SWOT Analysis’
v ‘Disadvantages Of SWOT Analysis’
v ‘Conclusion’
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v ‘References’
 ‘SWOT’

S W O T
STRENGTH WEAKNESS OPPORTUNITY THREAT
 ‘INTRODUCTION TO SWOT
ANALYSIS’
v “SWOT” Or “SWOT Matrix Analysis” Is A Strategic Planning Technique Used To Help A Person Or An Organization, In
Identifying Strengths,Weaknesses,Opportunities,And Threats/Challenges Related To Self-Assessment Or Project Planning.

v This Technique Is Particularly Used In The Preliminary Stages Of Decision-Making Process And Also As A Tool For Evaluation
Of One-Self On Personal Level.

v “A Personal SWOT Analysis” Is A Powerful Technique For Judging A Person’s Condition And Leveraging His/Her Strengths,
Improving Weaknesses, Minimizing Threats, And Taking The Greatest Possible Advantage Of Opportunities.

v It Also Enables An Individual Or A Group To Move From Traditional Strategies And Everyday Problems To Fresh Perspectives;
As It Examines The Internal And External Factors Contributing Favorably Or Unfavorably In Achieving One’s Own Objectives.

v Summarizing,It Is A Short And A Quick Exercise Covering All Those Factors Which Influence An Individual At A Particular
Point Of Time Allowing Him/Her To Set-Up His/Her Career Accordingly.
v SWOT Analysis Examines Strengths,Weaknesses And Opportunities,But It Focuses On Threat’s Rather Than
Challenges.

v However It Is Very A Common Believe That; The Term ‘Threat’ Originated From A Military Strategy And Hence,
Using C As ‘Challenges Or Constrains’ Is Often More Recommendable To Create A Positive Attitude.

v Challenge Is Replaced To Represent An Obstacle That Can Be Achieved By Using A Motivational Mind Set .

v Therefore, May It Be ‘SWOT’ Or ‘SWOC’ It Still Intends To Serve The Same Needs.
 ‘ORIGIN
AN
OF SWOT ANALYSIS’
v The Concept Of “SWOT Analysis” Was Invented Around 1960’s By A Management Consultant Named Albert Humphrey
At The Stanford Research Institute.

v Previously, Corporate Planning Had Not Paved A Way For Much Of It Successes; And Fortune 500 Companies Needed
A Way To Produce Long-Term Planning That Was Executable And Reasonable.

v Humphrey And His Research Team, Then Proposed The SWOT Model To Bring Accountability And Objectivity To The
Planning Process, And It Has Been Popular Ever Since.

v He Advocated Performing SWOT Analysis On Specific Criteria s Such As Products, Processes, Customers, Distribution,
Finance, And Administration.

v However, It Has Only Grown In Popularity Latr Since When It Was

Invented,As Demonstrated By The Google Books Search Alongside.
‘FEATURES OF SWOT ANALYSIS’
(SWOT Analysis Is A Universally Accepted
Technique For
Self-Assessment)

SIMPLICITY (SWOT Analysis Doesn’t Require Any

Additional Specialist For Professional
Analytical Services, As One Can
CHEAPNESS Undertake It Within Their Own
Competency)

UNIVERSALITY (SWOT Analysis Only Needs

Logic And Basic Self-
Knowledge)
 AN ‘OBJECTIVES OF SWOT
ANALYSIS’
v Analyzing An Individual’s Personality Ie.Strength,Weakness,Opportunity And Threat
v Assessing The Internal And External Factors Affecting An Individual
v Persuading Priority-Building And Strategic Planning
v Helping To Build On What You Perform Well
v Assisting To Address Where You’re Lacking
v Organizing Oneself For A Set-Back
v Disclosing Competitive Advantage’s
v Identifying And Prioritizing Result’s
v Turning Threats To Opportunities With Proper Precaution’s
v Taking The Greatest Possible Advantage Of Opportunities Available To You Etc.
‘CLASSIFICATION OF SWOT’
SWOT ANALYSIS

INTERNAL ANALYSIS OF EXTERNAL ANALYSIS OF

ONESELF ONESELF

STRENGTHS WEAKNESSES OPPORTUNITIES CHALLENGES/

THREATS
‘STEPS IN SWOT ANALYSIS’
STEP 1: DETERMINE AN INDIVIDUALS STRENGTH’S

STEP 2: DETERMINE AN INDIVIDUALS WEAKNESSES

STEP 3: DETERMINE AN INDIVIDUALS OPPORTUNITIES

STEP 4: DETERMINE AN INDIVIDUALS THREATS

STEP 5: TAKING CORRECTIVE MEASURES

STEP 6: IMPLEMENTING CORRECTVE MEASURES PRACTICALLY

 ‘STRENGTH’
v “Strengths” Refer To Positive Qualities And Skills Within An Individual; Which He/She Performs Well, Or In A Way
That It Distinguishes An Individual’s From It’s Competitors.

v It Is A Kind Of A Personal Resource Or A Capacity That Can Be Used Effectively To Achieve One’s Goals & Objectives.

v These Could Also Be Controllable Intangible Factors, Such As Your Skills, Habits,Attributes,Achievements,Qualifications Or
Connections Etc.

v Knowing One’s Strengths, Support The Process Of Growth And Development And Can Also Aid In The Overall Development
Of One’s Personality.

v However,We Can Capitalize On Our Strengths Only If We Are Aware And Assured Of Them.

v Following Are The Set Of Question’s To Be Asked To Your Ownself While Analyzing Your Strengths:-
- Why Are You Unique?
- What Advantages Do You Have That Others Don't Possess?
- Which Of Your Achievements Are You Most Proud Of?
- What Would Others Say About Your Strengths?
 ` ‘ MY STRENGTHS ’
v I Have Secured 90%+ In SSC And HSC From Sardar Dastur Schools,Pune.
v I Am Pro-Efficient With Data Analytical Skills And As I’ve Completed 3 International Levels Of Vedic Maths And 5
Levels Of SIP-ABACUS.
v I Have Also Completed Soft Skills And Personality Development Course From CCA Computer Education,Pune.
v Also, Achieved Distinction In Government Certificate In Computer Typing Basic Course (GC-TBC).
v Professionally Expertise In Tally ERP 9+GST.
v I’ve Consistently Been Among Top 5 Positions In Academic Sessions At College Level.
v I Possess The Quality Of Out-Of-Box Thinking Backed Up By Innovativeness And Progressive Thinking.
v I Am Confident With Presenting Oneself And Pleasing Dynamic Personalities.
v I Hold Fearless Leadership With Public Speaking Skills.
v I’m An Enthusiast Learner With The Ability To Grasp New Skills And Opportunities.
v I Have Actively Participated In Many State And Inter-State Events From
Top Institutions Like IUCAA,Pune.
 ‘WEAKNESS’
v “Weaknesses” Refer To Negative Qualities And Skills Within An Individual; Which Detract Them From Their Strengths.

v No-One Is Good At Everything Hence, Listing Down Weaknesses Doesn’t Mean Crushing Self-Esteem, Rather It Is All
About Being Honest And Loyal Towards Self-Awareness.

v This Also Doesn’t Imply Being Unnecessarily Hard On Yourself; It Just Means Being Truthful.

v Overcoming Such Characteristics Is Just Like A Stepping Stone In Creating Positive A Self-Reflection.

v However,One Must Be Aware Of One’s Weaknesses So That He/She Can Work On Them And Try To Get Rid Of Them.

v Following Are The Set Of Question’s To Be Asked To Your Ownself While Analyzing Your Weaknesses:
- What Are Your Negative Work Habits (Disorganized,Having A Short Temper,Lacking Time Management Skills Etc)
- Do You Have The Necessary Skills/Qualifications To Be Successful In Your Current Or Future Roles?
- What Tasks Do You Usually Avoid Because You Don't Feel Confident In Doing Them?
- Do You Have Personality Traits That Hold You Back In Your Field?
- What Will The People Around You See As Your Weaknesses?
 ‘ MY WEAKNESSES’
v I Emphasize On Perfection In Everything That I Do,And Hence I Am Not Able To Multi-Task At Times.
v I Hardly Procrastinate, But Still Sometimes I’m Unable To Meet Up With My Deadlines.
v I Always Attempt To Arrange My Views Specifically, But Sometimes I Feel That I’m Poor In Dealing With Any Kind
Conflicts,Disputes Or Arguments.
v Despite Of What People Think ,I Easily Get Affected By Negative Behaviour Of People Towards Me.
v Any-Slight Changes In The Behaviour Of My Near And Dear Ones Makes Me Sad And Overthink.
v I Donot Open Up Myself To Unknowns Or Acquaintances.
v At Times, I Also Get Hyper-Active Due To Which I Loose My Patience.
v I Do Find Peace With Myself And So I Prefer Working Alone Rather Than In A Team.
v I Am Unable To Make Super-Quick Decisions Or Decide What Would Be The Best For Me.
v I Am Lacking In Having Work Experience With Any Financial Firm As I’m Currently
Confined Only With My Academics And Co-Curricular Activities.
 ‘OPPORTUNITY’
v “Opportunities” Refer To Openings Or Chances For Something Positive To Happen, Irrespective Of Only When You Claim Them
For Own Yourself.

v Opportunities May Include- Taking Up New Challenges,Learning Something New Or Something That Will Take Oneself In
The Direction Of Self-Development.

v One Should Also Watch Out For Changes In Government Policies Related To His/Her Field; As Any Changes In Social
Patterns, Population Profiles, And Lifestyles Throw Up Many New Interesting Opportunities.

v Opportunities Come In Different Forms Or Sometimes Even Pass Out, Without We Even Noticing Them;
Hence We Always Need Be Very Alert And Try To Grab Every Opportunity In The Best Possible Manner.

v Following Are The Set Of Question’s To Be Asked To Your Ownself While Analyzing Your Opportunities:-
- What Are My Goals And Ambitions?
- Which Aspect Should I Pay More Attention To And Make Progress Myself In It?
- What Scope Do I Have In My Field
- Can Acquiring Any New Skills Give Me A Competitive Advantage Or Are There Any Training Courses I Think Would Make
Me Stronger At My Job?
 ‘MY OPPORTUNITIES’
v Post-Graduating From IIM Will Give Me An Opportunity To Study More Precisely And Shall Also Aid In Providing Me
With A Decent Job.
v Additionally, The Fame Of IIM Would Also Increase My Chances Of Getting An Opportunity To Get Employed In A
Foreign-Based Company.
v I’m Also Looking Forward To Learn And Explore More In German Language And Ultimately Travel To Germany For
Doing Further International Levels.
v Also, Willing To Do An Advanced Course In Microsoft Excel And Microsoft Outlook.
v I’m Also Wanting To Secure A Government Scholarship For Doing My MBA By Clearing My CAT Examination With
Excellent Scores As I Don’t Want To Create A Financial Burden On My Parent’s.
v I Need To Develop Better Time Management Skills And Try To Be More Productive In A Shorter Span.
v Searching A Creative Internship For Myself Wherein I Can Use My Creativity And Innovativeness.
v To Serve More And More At The NGO I’m Currently Associated With- Philants,Pune.
v Also,Wanting To Make An Overall Development Of My Personality By Indulging Myself
Actively In Curricular And Co-Curricular Activities.
 ‘THREAT’
v “Threats” Refer To Factors Existing In An External Environment That Jeopardize The Reliability Of An Individual.

v Usually, They Are Uncontrollable Factors That Prove To Be A Risk To The Stability Of Oneself ; So It Is Very Important To
Take An Action Against Them Before You Become A Victim Of Them And Your Growth Stalls.

v Listing Threats May Cause Some Anxiety, But One Should Always Remember That Knowing Threats Is Better Than Turning A
Blind Eye To Them.

v Such Threats Can Also Limit Your Career Ie.High Level Of Competitiveness,Higher Level Of Stress,Lack Of Multi-Tasking
Skills Or Innovativeness,Unorganised Opinions, Chaotic Attitude, Choosiness / Fussiness Etc.

v Following Are The Set Of Question’s To Be Asked To Your Ownself While Analyzing Your Threats:-
- Could Any Of Your Weaknesses Lead To Threats?
- Does Changing Technology Threaten Your Survival In The Competitive World?
- What Obstacles Do Are You Currently Facing?
- Is Your Job (Or The Demand For The Things You Do) Changing?
 ‘MY THREATS’
v As A Fresher, I Will Have To Definitely Face A Cut Throat Competition At Every Stage In Life, May It Be My
Academics Or Either My Job.
v I Will Have To Mandatorily Clear My CAT Exam Or Else I Won’t Be Able To Get Admission To IIM.
v In Respect To My Chosen Career, I Will Have To Develop My Technical Knowledge To A Greater Extent.
v I Will Need A Lot Of Hard-Work Or Else Won’t Be Able To Be Self-Independent.
v Due To High Anxiety Levels I Can’t Hold On To Many Secret’s, And Sometimes Ought To Speak Them Out.
v Despite Of Self-Controlling,I Loose My Patience And Get Angry Very Easily.
v I Donot Have A Greater Attention Span And Hence Cannot Concentrate For Hours In One Go.
v Incase, If I Do Things Hurriedly I Tend To Loose Qualitativeness In My Work.
v I Am Quite Flexible, But Sometimes I Can’t Adjust Myself To Miguided Suggestions From
People Around Me.
v At Times,I Am Tempted To Give-Up Very Easily And Then Sustain A Guilt For It.
 ‘DO’S FOR SWOT ANALYSIS’
ü Firstly, Consider All The Internal Factors And Then Move On To External One’s
ü Record Complete Thoughts And Ideas Pertaining To Your Skill-Sets
ü Focus And Significantly Prioritize All Important Items
ü Be Analytical And Very Specific In Your Thoughts
ü Perform Your Research With Competitors In Mind
ü Choose All The Relevant Appropriate Standards
ü Explore Yourself And Think Out-Of-Box
ü Be Selective In Final Self-Evaluation
ü Regularly Analyze Yourself
ü Be Open To Change
ü Apply Your SWOT Analysis To A Specific Issue, Such As A Goal You
Would Like To Achieve Or A Problem You Need To Solve.
 ‘DONT’S FOR SWOT ANALYSIS’
X Avoid Adding A Long-List,Making It Harder To Identify What’s Critical And What’s Not
X Donot Lose Sight Of External Environment Ie.Influences And Trends
X Elude Overestimating Strengths Disguising Weaknesses
X Underestimation Of Your Ownself Isn’t Acceptable
X Never Allow SWOT To Become A Blame-Lying Exercise
X Say A Big And Clear No To Regretting Over Your Weaknesses
X Not At All Ignore The Outcomes Of Your Analysis
X Never Merely List Errors And Mistakes
X Ignore Miscalculating Opportunities Wrongly
X Don’t Get Dejected By Knowing Threats
X Ultimately,Skipping Any Among The 4 Agenda’s Ie.Strength, Weakness,
Opportunities,Threats,Won’t Work.
 ‘ADVANTAGES OF PERSONAL
SWOT ANALYSIS’
v The Major Advantage’s Of SWOT Analysis Are As Follows:

- Helps To Better Understand Who You Really Are As A Person

- Helps To Develop Strategies To Attain Goals
- Shows Your Current Position On The Path Of Success
- Measures Your Scope Of Reaching Desired Goals
- Helps In Predicting Past,Present And Future
- Boosts Your Career, Life And Personality
- Maximizes Strengths And Diminishes Weaknesses
- Enhances Your Soft Skills And Hard Skills
- Helps You Understand Your Preferences And Personality Traits
- Focuses On Your Attitudes, Abilities, Skills, Capabilities And Capacities Etc.
 ‘DISADVANTAGES OF
PERSONAL SWOT ANALYSIS’
v SWOT Analysis Covers Only Those Qualities That Can Be Considered As Strength, Weakness, Opportunity Or Threat; Because Of
This, It Become’s Difficult To Address Uncertain Or Two-Sided Factors, Such As Factors That Could Either Be Strength Or A
Weakness Or Both.

v The Major Disadvantages Of SWOT Analysis Are As Follows:

- Doesn't Provide Solutions Or Offer Alternative’s To Problems
- Generates Too Many Ideas But Doesn’t Help You Choose Which One Is The Best
- Produce’s A Lot Of Information, But All Of It Isn’t Much Useful
- Eliminates Opportunities For Team Building Exercise
- Overemphasizes Internal Strengths And Downplay’s On External Strengths
- Usually A Simple List And Is Not Critically Presented
- It Doesn’t Prioritize Issues, As It Sets One-Short View Of The Moving Target
- Overemphasis On A Single Dimension Of Strategy
- Presents Uncritical Display Without Prioritization
- Not Necessarily A Source Of Competitive Advantage Etc.
 ‘CONCLUSION’
v “SWOT” Is An Excellent Self-Analysis Technique, Which Has Personally Helped Me A Lot To Get Organized By Introspecting Myself
And My Qualities Proficiently.

v It Has Also Given Me A Thorough Insight Into The Areas I Need To Focus, Enabling Me To Work At My Lows And Be Excellent At
My Highs.

v Additionally, I Can Also Reduce The Chances Of Failure I Would Have Otherwise Encountered, As I Have Analyzed Where I’m
Lacking; Which Will Help Me To Eliminate Any Circumstance That Would Create An Obstacle.

v Hence, I Feel That The Strongest Message From SWOT Is,

“Whatever Be The Course Of Action Needed; Decision Making Should Contain Each Of The Following Elements:

Building On Strengths,
Minimizing Weaknesses,
Seizing Opportunities,
Counteracting Threats.”
 ‘REFERENCES’
v Global Competencies And Personality Development Textbook(Nirali Publication) By Dr Mangesh P. Waghmare
And Dr Vishwas Iresh Swami.

v Global Competencies And Personality Development Textbook(Thakur Publication) By Dr.Sharad Kadam And Dr.Shivaji
Shelke.

v https://youtu.be/TwZ7LgrPwR0

v https://youtu.be/r_w9gRRbC6s

v https://www.mindtools.com/pages/article/newTMC_05.htm

v https://www.investopedia.com/terms/s/swot.asp

v https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis
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