No.

Title Author Year Method Findings Conclusions Recommendations

This theory provides a
Millennial piece of clear
information about how
1 Spending Habits millennials spend
and Why They Costin, G. (2019) money and their
Buy reasons why they buy.
This also includes how
they make purchase
decisions.
According to the
researchers, this study is
The based on the revision of
Characterization Moreno, F.M., literature specialized in
marketing, related to the
2 of the Lafuente, J.G.,
definition of the
Millennials and Carreón, F.Á., & (2017) millennials' construct or
Their Buying Moreno, S.M. millennium generation. In
this study, a theoretical
Behavior approach is made to the
buying behavior of the
millennial generation.
The purpose of this
qualitative research is to
The Pattern of explore the patterns of
Online Purchase Ayuningtyas, F., behavior of the millennial
family when Shopping
3 Behavior by Prihatiningsih (2018) especially apparel
Millennial W., & Laura, R. products, including the
Family factors that influence their
product’s awareness,
The majority of these young
people have less than $1,000 in
their savings accounts, and a
significant number have no savings
at all. They have less credit card
debt and car purchases than
previous generations, most likely
because lenders have tightened
the requirements for granting
credit and loans. More than 65% of
millennials don’t have a credit card
at all.
These study findings that the
millennials are a highly attractive
market as they have grown up in
an environment where technology
provides a platform for
personalization and immediate
gratification in all aspects of life.
Consequently, the buying process
for them is a time of pleasure.
Also, millennials tend to spend
their income and money quickly
and more often through social
networks like Facebook. Also, the
results show that millennials are
more attracted to virtual
advertising as coupons or
discounts. Therefore, this study
aims to identify how Millenials
display their behavior in
purchasing their wants and needs.
All respondents said that they
always prioritize the quality even
though the price is quite
expensive. They are disgusted if
the quality of a goods is bad
because it means that they will
often repeat orders. Honigman
(2013) stated that: “Millennial
parents buy significantly more
With this being the new financial
powerhouse generation, it’s
important to learn what motivates
the purchases and investing of
Millennials and to change up
marketing to meet their expectations.
The conclusion of this study, that
millennials will be a constant for
market researchers and marketing
areas representing brands that want
to stay in the market. A large
percentage of their purchases tend to
be online, and it forces retailers,
regardless of their size, to find ways
to create links with them, to observe
them, and offer products and services
that further attract them. The
navigation experience positively and
significantly affects web behavior,
and these beliefs influence the
intention to buy. Therefore,
consumers should feel satisfied with
their experiences of buying a product.
In addition, the development of this
research paper shows a view of what
researchers distinguish as remarkable
elements, keeping in mind that the
subject of study in this research are
millennials and their buying
behaviors.
The patterns of behavior of the
millennial family when Shopping
especially apparel products is they
seek “well” information before
buying the products. Mostly
millennial family more digitally to
connect with others also actively and
wisely giving advice and sharing
products, retail store, and foods to
When shopping, Millennials focus
on discounts. They value price over
recommendations, the brand’s
reputation, and even product
quality. They follow brands online
just for discount opportunities.
66% of millennials would switch
brands if offered at least a 30%
discount, and only a third see a
brand to consider trends or
product updates.
The researchers suggest that this
study establishes a general
characterization of the millennial
that requires studies of different
contexts of their buying behavior.
On the other hand, the behavior of
the millennial could be expanded
through the generation, and it can
be analyzed in addition to
purchasing behavior. In addition,
Millennials are members of the
millennium and also use ICT in
their professional lives, so that
they can make a difference in
organizational productivity through
better knowledge flows for
collaboration, innovation, and
administrative management.
Millennial family always share and
give any information every time
they buy goods or products. They
assumption that this is as a normal
aspect of their social life, this equal
with statement of Aquino (2002) in
information source stage.
 search the information based on price than they do on others. They always prioritize the
before buying the quality. Before being parents, quality even though the price is quite
products, alternatives millennial buying decisions were expensive. They are disgusted if the
evaluation, purchase 57% on quality, with children it quality of a goods is bad because it
decision and post- drops to 50%. Many millennial means that they will often repeat
purchase evaluation. The prefer to save money after having orders.
method of this research children, which is expected with
used exploratory the addition of a new expenses for
approach. the family.”
The researchers recommend that
the more research with consumers
from different age groups to test
the generalizability of their results.
In this study, the online sellers can
have a guide how to engage the
According to the According to the authors, this
millennials more on online
researchers, this study study presents the findings on
Legaspi, J.L., tested the reliability and consumer behavior among
This study shows that the Filipino shopping. As the study showed,
Millennials are not impulsive buyers Instagram is the most popular shop
4 Impulsive Buying Galgana, I.L.O., & (2016) correlation of five scales millennials in the Philippines when it comes to shopping online. among Millennials. This can help
Behavior of Hormachuelos, C.L. which aims to determine regarding online impulse buying Millennials are likely to be critical of Instagram sellers engage more
whether the variables behavior. Also, to identify how the
Millennials on the consequences that can occur buyers by having different
consumer impulsiveness, Filipinos millennials consumer when they buy online. There was low
Online Shopping promotions. On the other hand, in
self-monitoring, and buying patterns have changed by readiness for online shopping this study it will help sellers how to
optimum stimulation level increasing the ability to access infrastructure as respondents noticed improve their strategy and how to
predicts level of products and services with online that served as a barrier to adaptation. influence their millenial customers
impulsiveness in purchase options.
to buy impulsively by creating
decision.
more unique and interesting
stores.
This study contains Research results indicate that this The research suggests that a
insights and greater generation still puts a high value on majority of Millennials are willing
References: understanding of how luxury products and services. Despite to go into more debt to achieve
5 Millennial millennials spends money The research revealed that the the debt they carry, there was a clear these luxury products. This is
on luxury goods and majority of the millennial willingness to forego spending in
- Spending
https://www.forbes.com/sites/forbesbooksauthors/2019/05/01/millennial-spending-habits-and-why-they-buy/?sh=50f43e24740b
Habits Nazaryan, S. (2018) services. This study is respondents prefer to finance their other areas in order to obtain luxury particularly true when financing is
- https://www.researchgate.net/publication/320131271_The_Characterization_of_the_Millennials_and_Their_Buying_Behavior
luxury purchases, they are more available, as the vast majority of
designed to dissect items like jewelry, designer clothing, respondents indicated they’d be
willing to spend on the luxury
- https://media.neliti.com/media/publications/322577-the-pattern-of-online-purchase-behavior-09fcf541.pdf
millennial attitudes, handbags, and travel experiences. more likely to purchase luxury
spending habits, and things.
- https://clarelesswhispr.wordpress.com/2018/06/06/impulsive-buying-behavior-of-millennials-on-online-shopping/ Perhaps this isn’t much of a surprise – items if a payment plan was
preferences for luxury after all. possible.
- https://www.thepearlsource.com/blog/millennial-spending-habits/
goods and services.