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  • Value Journey Worksheet Color Editable

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    Gregory Hanibal
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    This document discusses strategies for building advocacy and loyalty in customers. It emphasizes taking relationships slowly over time, from initial meetings and conversations to get contact information, to customers advocating for and bringing in new customers once they have a positive experience. The goal is to optimize customers and have them invested in the brand or service over the long run rather than rushing commitments.

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    Value-Journey-Worksheet-color-editable

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    This document discusses strategies for building advocacy and loyalty in customers. It emphasizes taking relationships slowly over time, from initial meetings and conversations to get contact information, to customers advocating for and bringing in new customers once they have a positive experience. The goal is to optimize customers and have them invested in the brand or service over the long run rather than rushing commitments.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views1 page

    Value Journey Worksheet Color Editable

    Uploaded by

    Gregory Hanibal
    This document discusses strategies for building advocacy and loyalty in customers. It emphasizes taking relationships slowly over time, from initial meetings and conversations to get contact information, to customers advocating for and bringing in new customers once they have a positive experience. The goal is to optimize customers and have them invested in the brand or service over the long run rather than rushing commitments.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    DATING EXCLUSIVELY!

    Down Somebody who is delighted by This is when successful


    on one knee proposing your services. Someone who will customers are not only
    marriage. give you a great testimonal. advocating but they're bringing
    customers to you.
    ADVOCATES BUILD BRANDS!

    This is when you trigger Let's meet for coffee, NOT


    excitement, they're not only proposing marriage! (If they agree
    happy they went on the date - to meet - this is a good turn)
    they're THRILLED. Excitement Micro commitment NOT a full
    stop needs to be documented. blown commitment
    This row is when we want to How much time are people
    optimize customers investing into you?

    I see the person We have a conversation Get there number, email, contact
    This row is when we want to optimize information
    leads
    Most bad companies skip from
    this stage to ascend stage. No!
    Take it slooowww

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