Professional Documents
Culture Documents
A BUSINESS PLAN
Presented to
SHS-Department
In partial Fulfillment
for the
By:
CANADA, ARABELLA L.
MILLER, AIZA C.
VICENCIO, JESSLYN J.
Submitted to:
December 2020
Date Signed
_______________________________________________________________
Date Signed
ACKNOWLEDGMENT
From a simple idea and inconceivable thought, who would expect that
we finally made our Business Plan for almost a semester.
DEDICATION
CHAPTER III.FINANCING
A. Financial Budget
Project Investment ………………………………………………………… 12
List of Furniture, Amenities and Utensils
List of Equipment and Machine…………………………… 15
Dedicated Area Requirements
Human Resource……………………………………………………………………… 16
Machinery and Maintenance………………………………………… 17
Taxation
B. Restaurant Sales Forecast…………………………………………………… 18
C. Income Statement……………………………………………………………………… 20
CHAPTER I
CONCEPT, LOCATION and DESIGN
A. The Concept
Name of the Enterprise: MOONLIGHT Resto Bar
Our Vision:
To be known as the top resto bar in the world that serves
as outstanding good quality food and good quality of service.
Our Mission:
C. SWOT Analysis
Strengths
Weaknesses
Confusing menu
Price confusion
Expensive price, with small portion
Loud and packed environment
Long waiting duration
Low efficiency booking system
Opportunities
Health conscious trend
High exposure location
Loyal returning customers
Threats
Competitors offer delivery and takeout
Competitors is located nearby
Competitors offer cheaper price
CHAPTER II
MARKETING PLAN
A. Marketing Mix
Generally, Marketing Mix known as the 4 P’s in marketing had
the biggest factor to make our plan into a real one. It will stand
as our basis on what business we’re going to put up.
The PRODUCT that our business has to offer at its affordable
PRICE to be serve at our chosen PLACE and was being use with
different PROMOTION.
1. PRODUCT
Moonlight Resto Bar will be the best resto in the city. This
makes us the best step ahead among our food serving
competitors.
We are introducing something special and really interesting
catches already the market’s attention. Especially to those
want a thrill seekers and wonder driven people, our resto is
the best for them.
Dessert’s:
Brazo Mercedes Cupcake
Yema Sponge Cake
Sweet and Salty Spaghetti
Rellenong Hipon
Ukoy na Togue
Chocolate Cake
Apple Pie
Ice Cream
Cup Cakes
Rice:
Pepsi 8 oz.
Pepsi 750 ml
Pepsi 1000ml
Coke 8 oz.
Coke 750 ml
Coke 1000 ml
Mountain Dew 8 oz.
Mountain Dew 12 oz.
Royal 8 oz.
Royal 12 oz.
Royal 750 ml
Royal 1000ml
Sprite 8 oz.
Sprite 12 oz.
Sprite 750 ml
Sprite 1000 ml
Alcoholic Drinks:
Barbados surprise
Beer
Wine
Hard cider
Mead
Sake
Gin
Whiskey
Rum
Tequila
Vodka
Absinthe
Everclear
2. PRICING
We do consider not only having right food to serve but also
of course by giving a good price for them. We do price product
3. PROMOTIONAL MIX
These are so many ways in promoting our Filipino foods.
Through buy 1 take 1, sale, free taste, and social media
sites. But we do look forward that though every customers
experience in our resto bar and though his
word of mouth we think that is the most powerful way in
introducing our establishment and we totally love spreading a
good news about our resto bar is still the best way to
advertise. We will also be giving a souvenir to our faithful
customers.
4. PLACE
The Moonlight resto bar strategic location is truly accessible
any of our target customers as it was situated along the
national highway. And is near to other places such as Cordon,
Quirino, and Echague Isabela.
B. Target Consumer
Our target market consists of students, families, friends,
government employees, and more.
CHAPTER III
FINANCING and LEASING
A. Financial Budget
The following requirements have been identified for
operations of the proposed beverage– Moonlight Resto Bar.
ITEM Cost
House and Lot 300,000,000
Construction of the Establishment ₱5,531,982.38
Dining and office Furniture’s ₱1,388,050
Equipment and Machinery ₱1,367,200
Preliminary Expenses 900,850,000
Buffer Margin 120,913,723.24
TOTAL ₱1,330,050,955.6
Human Resource
Our major goal from this project is to provide not only good
quality of service and excellence in satisfying of our target market
but also to give employment to the given position below as to promote
a high number of employment in the city as well as to uplift the
economy status of Santiago City.
We will use as basis the given “NEW MINIMUM WAGE RATES UNDER
WAGE ORDER NO. RTWPB-02-19” Non-Agriculture; and Retail/Service
Establishments employing more than 10 will be paid a minimum rate of
₱370.00 per day.
Account Receivables
For us, as newly open restaurant, all sales will be made
strictly on CASH BASIS. Especially, we are not that big as other
operating restaurants that may accept on credit basis.
Machinery Maintenance
It is really needed that all machines should undergo routine
cleaning and maintenance after every three months. But of course the
best way to keep the quality of the machines, is to keep on cleaning
them daily. We have also assumed a 10 % of the depreciated cost as
the annual maintenance cost.
Taxation
Income of residents in Philippines is taxed progressively up to
32% Resident citizens are taxed on all their net income derived from
sources within and without the Philippines. For nonresident, whether
an individual or not of the Philippines, is taxable only on income
derived from sources within the Philippines.
Table 3.7 Taxation
TOTAL=₱345,600
Table 3.8.2
Restaurant Maximum Sales Forecast for A Year
Total ₱61,171,200
Table 3.8.3
INCOME STATEMENT
CHAPTER IV
LEGAL AND TAXES
A. Business Ownership
The Moonlight Resto Bar will be owned and managed by John
David Aliaga who resides at Sinsayon Santiago City. A business
that legally has no separate existence from its owner. Income
and losses are taxed on the individual's personal income tax
return.
A.1 Sole Proprietorship
Sole Proprietorship is the simplest and most popular form
of ownership. And it is designed for a business owned and
managed by one individual.
A.2 Advantages of Sole Proprietorship:
One attractive feature of the sole proprietorship is the
ease and speed of its formation. Total decision-making
authority-because sole proprietors are in total control of
operations, they can respond quickly to changes. The ability to
respond quickly is an asset in a rapidly shifting market, and
the freedom to set the company’s course of action is both a
major motivational and strategic force. If an entrepreneur
decides to discontinue operations, he or she can terminate the
business quickly, even though he or she will still be liable
for all of the business’s outstanding debts and obligations.
One more advantage is its profit incentive- once the
entrepreneur has paid all of the company’s expenses, he or she
can keep the remaining after-tax profit.
A.3 Disadvantages of Sole Proprietorship
If the proprietor dies, retires, or becomes incapacitated,
the business automatically terminates. Lack of continuity is
inherent in a sole proprietorship. If the business is to grow
and expand, a sole proprietor often needs additional financial
resources. Running a business alone allows an entrepreneur
maximum flexibility, but it also creates feelings of isolation;
there is no one to turn to for help in solving problems or
getting feedback on a new idea. A sole proprietor may not
possess the full range of skills that running a successful
business requires. An entrepreneur’s education, training, and
work experiences may have taught him or her great deal, yet
there are areas in which their decision making ability will
benefit from the insight of others.
CHAPTER V
THE MENU
The markup is 110%. In other words, you sold the Herb Crusted
Turkey for 110% more than what you paid for it.
COSTING TEMPLATE
B. Standardized Recipe
It is a paper which is usually written by the executive chef.
Information in the standardized recipe includes the type and
amount of ingredients, preparation process including equipment and
tools, garnishes and yield. With the use of standardized recipes,
it can help ensure consistency and this benefit guests and the
restaurant. Restaurant can foresee the budget and guest can have
the same taste, looks and smell of the food item. Restaurant can
earn more revenue as guests will receive consistent taste and
value if they use the standardized value. It is because all the
quantities and qualities of materials and items that are going to
be used should be the same time.
Name of Dish: TINOLANG TURKEY
Tested by: Chef Thanunya Wilkinson On: December 04, 2001
Yield: 4 servings
Preparation and Cook Total Time: 32 minutes.
Ingredients Unit size Portion/size Unit Cost TOTAL COST
Cooking oil Ml 15 ml 20.00 (per 1.00
300 ml)
Onion Piece I piece 3.00 per 3.00
piece
Garlic Piece 2-3 cloves 5.00 per 1.50
piece
Ginger Grams 15 grams 50.00 per 0.75
kilo
Chicken Ml 15 ml 18.00 per 0.96
Sauce 280 ml each
bottle
Turkey Grams 500 grams 75.00 per 37.50
kilo
Chayote Grams 250 grams 10 per 1/4 10
kilo
Salt Tsp 1 tsp 5.00 per 1/4 0.1
Dessert’s:
Brazo Mercedes Cupcake ₱200
Yema Sponge Cake ₱200
Sweet and Salty Spaghetti ₱200
Rellenong Hipon ₱250
Ukoy na Togue ₱100
Chocolate Cake ₱250
Apple Pie ₱250
Ice Cream ₱150
Cup Cakes ₱160
Rice:
Steamed Rice ₱50
Fried Garlic Rice ₱60
Acid Drinks:
Pepsi 8 oz. ₱15
Pepsi 750 ml ₱25
Pepsi 1000ml ₱35
Coke 8 oz. ₱15
Coke 750 ml ₱25
Coke 1000 ml ₱35
Mountain Dew 8 oz. ₱15
Mountain Dew 12 oz. ₱18
Royal 8 oz. ₱15
Royal 12 oz. ₱18
Royal 750 ml ₱25
Royal 1000ml ₱35
Sprite 8 oz. ₱15
Sprite 12 oz. ₱18
Sprite 750 ml ₱25
Sprite 1000 ml ₱35
Alcoholic Drinks:
Barbados surprise ₱500
Beer ₱600
Wine ₱800
Hard cider ₱400
Mead ₱500
Sake ₱100
Gin ₱90
Whiskey ₱600
Rum ₱600
Tequila ₱600
Vodka ₱650
Absinthe ₱600
Everclear ₱500
CHAPTER VI
FOOD PURCHASING
B. Sanitation Practices
Sanitation practices – sanitation is a practices in such a way
as to ensure that every activity related to food is cooked and
prepared it safely and under clean conditions. Sanitation products as
well as staff education all play crucial role in achieving good
sanitary practices, protecting the health of the costumers, and to
prevent food contamination, illness of consumers, food poisoning, and
harmful bacteria.
B.1 Food Hygiene are the conditions and measures necessary to ensure
the safety of food from production to consumption. Food can become
contaminated at any point during slaughtering or harvesting,
processing, storage, distribution, transportation and preparation.
Lack of adequate food hygiene can lead to foodborne diseases and
death of the consumer. W.H.O assists Member States in promoting safe
If you bear in mind a few simple points, you can help prevent a bout
of food poisoning for you and your family.
There are four important elements to good food hygiene practices that
our resto will adapt:
a. Cleaning
Wash your hands with a soap and water, and dry it with a clean hand
towel before and after you eat. – Don’t use or wear a jewelry like a
ring and a bracelet because it can hide the bacteria or viruses in
it. – Clean the utensils that you will use before you use it. – Wash
the dishcloth and tea regularly and let them dry before you use them
again. Dirty damp cloths are the perfect place for germs to spread.
Remove your jewelry before you handle food – bacteria can hide under
jewelry such as rings.
Clean the area you’re working in and the utensils you’re using. Clean
up any spilt food straight away.
Change your tea towels and dishcloths regularly because they can
harbour bacteria, especially if they're damp.
b. Storing
If you don’t follow the storage guidelines that come with your food,
you could let yourself in for real problems.
Check labels for advice on how to store food.
Keep your fridge between 0 °C and 5 °C, and your freezer at less than
–18 °C to prevent bacteria from multiplying. A cool bag or box can
help to keep chilled foods cold when you're returning home from the
supermarket, particularly in warm weather.
Keep raw meat from other foods in airtight containers at the bottom
of the fridge.
Defrost frozen foods in the fridge. Pop them on a plate or in a
container as they defrost so they don't drip onto other foods.
Don't store opened tins of food in the fridge – transfer to an
airtight container instead. Once you open a tin, material such as
bacteria can get into the contents.
Allow leftovers to cool to room temperature (for no more than two
hours) before you put them in the fridge. Eat within two days.
Rice needs to be cooled more quickly, ideally within an hour. Divide
leftover rice into shallow containers so it cools faster, then put
the containers in the fridge. Eat within a day.
c. Preparing
Don’t eat any foods that have passed their use-by date, even if they
look fine. They may not be safe to eat. You can eat food after its
best before date (except eggs).
Take chilled foods out of the fridge at the last minute before you
eat.
Use separate chopping boards and utensils to prepare raw meat or
fish, and clean them thoroughly with soap and warm water after use.
Raw meat and fish contain harmful bacteria that are killed during
cooking but that can spread from your knives and chopping boards to
other foods if not washed away.
d. Cooking
Don’t eat any foods that have passed their use-by date, even if they
look fine. They may not be safe to eat. You can eat food after its
best before date (except eggs).
Take chilled foods out of the fridge at the last minute before you
eat.
Use separate chopping boards and utensils to prepare raw meat or
fish, and clean them thoroughly with soap and warm water after use.
Foods are the basic building blocks of living things, yet they may
pose a threat and become harmful to human health in some situations.
Many people throughout the world become ill because of the food they
eat. These diseases associated with food consumption are referred to
as foodborne diseases, and they may result from dangerous
microorganisms. Foods can become harmful to human health or even
fatal when combined with bacteria, mold, viruses, parasites and
chemical toxins. Therefore, it is absolutely necessary that consumers
be provided with a safe food supply. The factors involved in the
potential threat caused by foods are inappropriate agricultural
practices, poor hygiene at any stage of the food chain, lack of
preventive controls during processing and preparation of the food,
incorrect use of the chemical materials, contaminated raw materials,
food and water and inappropriate storage.
The steps for proper hygienic hand washing are: wash hands and wrists
with soap under clean running water, being sure to rub between the
fingers; use a nail brush to clean nails; rub arms and wrists with
soap and water; soap and rub hands together for 10 to 15 seconds; dry
hands with hot air or paper towel and use a paper towel to turn off
the tap. It is now known that hand-drying methods are as important as
hand-washing methods in the prevention of contamination by
microorganisms. Studies have demonstrated that among all forms of
drying methods, hand dryers posed the greatest threat of
contamination. It was found that hand drying machines are less than
an ideal alternative for drying hands after they have been washed, as
these machines allow the bacteria to be able to spread as far as one
meter away; therefore, the use of paper towels should be encouraged.
Food handlers need the skills and knowledge to keep food safe
for the tasks that they do in the business. They do not need
skills and knowledge for all jobs in the business. For
example, a cook will need skills and knowledge in food safety
and food hygiene that are quite different from those needed by a
waiter. It is important to remember that if some staff help with
other tasks when people are away, then they must also have the
skills and knowledge required for this other work.
Businesses can choose the approach that best suits their needs
to ensure that food handles have the required skills and knowledge
to keep food safe.
Personal Hygiene:
Food handlers’ personal hygiene practices and cleanliness must
minimize the risk of food contamination.
The most important things they need to know are that they must:
do whatever is reasonable to prevent their body, anything from their
body or anything they are wearing, coming into contact with food or
food contact surfaces;
do whatever is reasonable to stop unnecessary contact with ready-to-
eat food;
wear clean outer clothing, depending on the type of work they do;
Food naturally contains bacteria and some food may contain food
poisoning bacteria. Foods need to be handled correctly to ensure that
they do not become contaminated and that the bacteria already in the
food do not have an opportunity to grow.
It is important to keep raw food totally separate from cooked or
ready-to-eat foods.
If raw food is cooked thoroughly most of these bacteria will be
killed. However, if raw food comes into contact with other food that
has already been cooked, or is ready-to-eat, the bacteria can
transfer to this food. This is called cross-contamination.
Dining Area
Dining and eating area cleanliness is necessary for safety
reasons and to maintain the overall appearance of the establishment.
The dining room is typically the first area patrons see when they
enter a restaurant. Many visitors may decide to leave if the dining
room appears unsanitary. Restaurant workers can properly clean dining
areas by thoroughly sanitizing the surface areas customer's come in
contact with, such as bar tops, table tops and chairs. Surface area
cleaning should be done with clean towels that have not been used on
surfaces in other areas of the restaurant, such as the restroom or
kitchen. It is also necessary to ensure condiment bottles and menus
are disinfected regularly.
Floors
Dirty restaurant floors are unsightly and pose a safety risk
for restaurant employees and patrons. Many establishments place a
large floor mat at the entrance of the restaurant to prevent outside
dirt from being brought inside. Workers must sweep and mop near the
restaurant's entrances and exits frequently as well as underneath
booths and tables to keep these areas clean. Regular deep cleaning
with soap, water and liquid bleach help remove soil buildup in tile
grout. If a spill occurs, workers must promptly section off the
area, clean up the spill and allow it to dry to avoid a slip-and-fall
incident.
Restrooms
Restrooms are another area that require frequent cleaning and
maintenance. In most cases, restrooms are shared by employees and
visitors. Properly cleaning restrooms helps prevent cross-
contamination from employees to food products and eating utensils. To
properly clean the restroom, employees must scrub toilet bowls and
seats, as well as the floor around the toilets. All door handles and
sink faucets must be disinfected. Surface areas around sinks should
be disinfected and dried. Dispensers for soap, paper towels and
toilet paper should also be fully stocked. Employees should monitor
restrooms frequently to ensure they do not require attention.
Daily
Weekly
Monthly
It's just as important for your staff to keep the dining area
of your business as clean as the kitchen. We've provided a restaurant
cleaning checklist below for you to follow daily, weekly, and monthly
for front of house chores. In addition to these lists, your staff
should be doing the following throughout the work day: wiping down
and sanitizing tables between customers; cleaning condiment shakers
and bottles that look dirty; brushing crumbs off of chairs and
booths; and taking out trash if it's full.
Daily
Weekly
Monthly
Rethink
Reduce
After you have changed and improved your current practices, implement
new programs. This could be composting, on-site worm bins, recycling
of additional products or replacing plastic disposable goods with
durable or compostable options. When implementing new programs, start
slowly with one program and be ready and willing to make changes in
your daily operations or how you implement the program. All
operations are different and thus have different needs. One program
may work fine at a particular restaurant, but need tweaking for
another operation. Go slow and keep resolute. Find more info on
composting and food waste options under the Food Waste section of
this web site.
Precycling
The best way to reduce waste is to not produce it in the first place.
This is often called precycling or source reduction. Source reduction
includes choosing products that come with less or no packaging like
beer kegs versus bottles, bulk items and vendors that reuse their
packaging. Source reduction also eliminates unnecessary items like
frilly toothpicks, paper doilies and inedible garnishes. Precycling
also implies choosing products that are packaged in more recyclable
material such as items packed in cardboard rather than unrecyclable
plastic, or products shipped in reusable containers.
The first and most important reuse option in food service is food
donation. Thousands of organizations across the country are eager to
accept all sorts of donations including old wares and equipment.
Recycling
Buying Recycled
Set purchasing policies for buying goods with recycled content such
as napkins, paper towels and all other food related paper goods must
contain 35% post-consumer recycled material and office goods made
with 100% post-consumer material. Written policies will help ensure
that these products are used in an organization regardless of who is
doing the purchasing.
Impacts
1.Talk to your suppliers about using reusable packing. Tell them you
would prefer to receive items like new tongs, for instance, in a milk
crate rather than a cardboard box. Smaller, local farmers and
suppliers are often more interested and structured to work with
reusable packing for food packaging compared to large distributors.
5.Bottles and cans are not the only things that can be recycled. Old
cracked hotel pans, broken tongs and anything made of at least 75%
metal can usually be put in the metal recycling bin. Contact your
local recycler to confirm that they can accept these items.
6.Use compostable products for items that are normally discarded in-
house such as straws, stir sticks and drink skewers, then compost
them
7.Find products that come in less packaging, and also more recyclable
packaging
9.Replace bottled beers with keg beer and bottled or canned soda with
bag-in-box syrups or 5 gallon pre-mixed soda kegs. Most people will
tell you the premix tastes better, but they are getting harder to
find.
16.Invest in nice wood tables rather than using linens or other table
covers. This small upfront cost saves thousands of dollars in linen
services every year.
CHAPTER VIII
RESTAURANT MANAGEMENT
An employee who fails to show up for work after one hour from
his/her work schedule will be considered as AWOL unless the employee
is able to secure the approval of the Manager to consider the absence
as an Excused Absence (EA) or an Excused Late(EL). The employee
should be able to show proof to support the reason for requesting an
EA.
We have learned over a period of time that our customers like clean,
well-groomed and neat crew in our restaurant. To meet this
preference, we ask you to comply with the following:
You are expected to be in complete and clean uniform when you report
to work. Crew uniforms must be worn properly while on duty.
Bathing daily, use of deodorant and moderate use cosmetics
Body tattoo should not be visible when in McDonald’s uniform
Hair dye aside from black and dark brown should not show when wearing
the hairnet and bullcap
Only one pair of stud earring are allowed to be worn by women.
Necklace can also be worn but should be hidden under the uniform. No
other accessory is allowed to be worn while on duty.
All employees are required to keep their forehead clear. For the men,
full ear should show. The hair must not overlap the collar, and
should not exceed from the scalp. Ladies hair should be away from the
face and long hair should be tied.
A hairnet must be worn to cover the entire hair from the forehead
down to nape
Men are not allowed to grow their mustache and stubbles should be
shave as soon as noticeable
Employees are not allowed to wear slippers, athletic shorts or
sleeveless undershirts within the restaurant
All employees should have clean hands and short fingernails
Nail polish is not allowed.
Security Policies
Workplace safety
Rude Behavior
Company ID
Employee Image
D. Organizational Chart
General Manager
F. Location
H. Building Structure
RESTO BAR
RESTO BAR
Recipes PRICE
Chicken and sweet potato croquettes ₱200
Black pepper soy chicken wings ₱200
Chipotle pulled pork masa cakes ₱250
Meatballs with garlic yogurt ₱250
Baked honey bourbon chicken wings ₱250
Spinach puff pastry rolls with feta and ricotta ₱300
Chipotle roasted almonds ₱300
Dessert’s:
Brazo Mercedes Cupcake ₱200
Yema Sponge Cake ₱200
Sweet and Salty Spaghetti ₱200
Rellenong Hipon ₱250
Ukoy na Togue ₱100
Chocolate Cake ₱250
Other to offer:
Herb Crusted Turkey ₱600
Baked Mashed Potatoes ₱650
Glazed Carrots ₱600
Roasted Butter Squash ₱700
Acid Drinks:
Pepsi 8 oz. ₱15
Pepsi 750 ml ₱25
Pepsi 1000ml ₱35
Coke 8 oz. ₱15
Coke 750 ml ₱25
Coke 1000 ml ₱35
LEARNING
INSIGHT
ARABELLA CANADA
JOB
DESCRIPTION
Title
MOONLIGHT RESTO BAR
Restaurant General Manager
Summary
Employs food safety best practices and makes sure that all kitchen
staff members do the same
Selects choice ingredients that will give dishes the best flavour
Coaches the sous chef and other members of the kitchen staff, so they
perform at their best
Food delivery
Performed pre-delivery vehicle preparation checking orders for
quality and accuracy
Worked as part of a team and assisted each other by being on time for
their shift
Resume
Documentation