Business Plan For Entrepreneurship

Department of Education
National Capital Region

Division of Taguig City and Pateros
MOREH ACADEMY
RIGHTEOUSNESS AND EXCELLENCE
Ricahuerta Street Cor. A. Bonifacio Avenue, Upper Bicutan, Taguig City
Prepared by:
Dollente, Kristine Cielo
Naludegay, Manal
Pulgan, Myraza Riann
Ramiso, Heide
Trimoro, Ashley Sheen
Trinidad, Angela Joyce
Araojo, Xyron
Felipe, Marc Andrew
Rafa, Jovan
Yamba, Angelo
MOREH ACADEMY
TABLE OF CONTENTS
CHAPTER 1
I. Introduction
A. Business Model and Business Concept
A. 1 Business Model ………………………………………………………… 1
A. 2 Business Concept ………………………………………………………… 2
2.1 Value Proposition ………………………………………….…..… 2
2. 1.1 Problem ………………………………………………………... 2
2 1.2 Need ………………………………………………………... 2
2 1.3 Satisfaction ………………………………………………………... 2
2.2 Customer Segment …………………………………………........... 3
2.3 Channels …………………………………………………........... 3
2.4 Customer – Relationship ………………………………………………. 3
2.5 Revenue Streams………………………………………………………… 4
2.6 Activities …………………………………………………............5
2.7 Resources …………………………………………………………5
2.8 Partners/Suppliers ………………………………………………………5
2.9 Cost Structures …………………………………………………...........5
B. Business Goals
B.1 Mission …………………………………………………………………6
B.2 Vision …………………………………………………………………6
B.3 Objectives ………………………………………………………………..6
B.4 Performance Target ……………………………………………………7
C. Business Offering and Business Judgement
C.1 Offering and Judgement ……………………………………………….8
CHAPTER 2
I.Excecutive Summary ……………………………………………………..9
A. What We Recommend …………………………………………………..9
B. Own Methodology …………………………………………………10
C. What We Serve ………………………………………………………10
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CHAPTER 3
I. Business Proponents and their Partners ………………………………...11
CHAPTER 4
I. Target Customer ………………………………………………………..13
II. Product ………………………………………………………………...13
CHAPTER 5
I. The Market ………………………………………………………………...13
CHAPTER 6
I. The Product and the Business Offering …………………………………14
A. Description ………………………………………………………………..15
B. Package …………………………………………………………………15
C. Prices …………………………………………………………………18
CHAPTER 7
I. The Enterprise Strategy and Enterprise Delivery System ………………..19
CHAPTER 8
I. The Financial Forecast and Expected Returns …………………………20
A. Expected Return on Sales …………………………………………………20
B. Expected Return on Assets or Investments …………………………………….21
C. Expected Return on Partnership Equity …………………………………………….21
CHAPTER 9
I. Environmental and Regulatory Compliance ………………………………..22
A. Law, Rules and Regulations ……………………………………………………..22
A.1 Tax Code ………………………………………………………………….22
A.2 Environmental Regulations ……………………………………………..22
A.3 Employment and Labor …………………………………………………22
MOREH ACADEMY
B. Law, Rules and Regulations …………………………………………………22

B.1 Business Permit …………………………………………………22
B.2 Securities and Exchange Commission (SEC) ………………………….23
B.3 Bureau of Internal Revenue (BIR) …………………………………….23
B.4 Barangay Clearance ……………………………………………………23
B.5 Business Permit ………………………………………………………..23
B.6 Occupancy Permit (Building and Unit) ……………………………….23
B.7 Sanitary Permit …………………………………………………………23
B.8 Locational Clearance …………………………………………………..23
B.9 Fire Clearance ………………………………………………………….23
B.10 FDA Approved Products (Certificate) ………………………………23
B.11 Financial Statement …………………………………………………..23
CHAPTER 10
I. The Capital Structure and Financial Offering ……………………………24
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CHAPTER 1
Introduction
A. Business Model and Business Concept
A.1 Business Model
Many people in the Philippines love coffee also in their free time. Pet Central
Café with the theme ‘Dog Lover’ is positioned to bring joy and served the best coffee for
the People and to their pets, especially for the Couples love Dogs.
It is determined to become a daily necessity for the People who loves both coffee
and dogs, for them to lessen their stress in school and in their work.
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A.2 Business Concept

We are aiming for the high quality of our product and great service for our
consumer. Pet Central Café will be located on Ayala Mall Balintawak, Quezon City,
behind the Mega Mall, because there are many employees working in the location
that we chose. With our fund 500,000 pesos and we’ll conduct loans, we are expecting
that we will get a revenue everyday amounting 10-15,000 pesos and a monthly
revenue amounting 400,000 pesos estimated.
II.1 Value Preposition

2 1.1 Problem
Because of inflation here in our country. The supply will decrease
and the price of the supplies will be increasing.
2 1.2 Need
Management needs to have multiple choices in terms of the supply that
they will buy. And will still satisfy costumers with our product.
2 1.3 Satisfaction
Students – Can hangout with their friends, stress reliever
Employees – Can connect with our Wi-Fi, can be a meeting place
Dog lovers – Can hang or play with the dogs in our café
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II.2 Customer Segmentation

The café is free for all people but we our expected customers are:
 Students
 Employees
 Dog lovers
II.3 Channels
 Website
2.4 Customer Relationship

 Promos
 Loyalty Card
 Website
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2.5Revenue Streams
 Coffee
 Snacks
LABEL DAILY 1ST MONTH 1ST YEAR (8 1ST YEAR (4

MAXIMUM REVENUE NON-SUMMER SUMMER
REVENUE MONTHS)
MONTHS)
COFFEE 65.00 (25 48,750.00 390,000.00 195,000.00
(8 OZ) CUPS)=
1,625.00
COFEE 75.00 (25 56,250.00 450,000.00 225,000.00
(12 OZ) CUPS)=1,875.00
COFFEE 85.00 (40 102,000.00 816,000.00 408,000.00

(16 OZ) CUPS)=3,400.00
SNACKS 55.00(60) 99,000.00 792,000.00 396,000.00

=3,300.00
TOTAL 10,200.00 306,000.00 2,448,000.00 1,224,000
=3,672,000.00
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2.6Activities
 Packaging and Products
2.7Resources
 Equipments
 Design
 Promos
 Customers
2.8Partners/Supplies
 Coffee farmers in Benguet, Bicol, Samar
 Coffee machine Makers – Mr. Raph Anthony Aranez
 Designer – for the business
 Creditor – Mr. John Joseph Perez
2.9Cost Structures
(FIXED COST) EQUIPMENTS COST

COFFEE MAKER 15,625.00
COFFEE ROASTER 25,550.00
COFFEE GRINDER 33,675.00
REFRIGIRATOR 35,000.00
OVEN 25,250.00
BLENDER 10,015.00
FRYER 25,110.00
TOTAL 170,225.00
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The Equipment indicated above will be loaned to our Supplier, Aranez Equipment for a
total of 170,225.00 pesos with 4% interest per year according to the contract. The description of
the debt was on the contract signed by the partner and the owner of Aranez Equipment, Mr.
Raph Anthony Aranez.
LABEL INITIAL COST ANNUAL COST

Supplies (Coffee beans, milk, 200,000.00 800,000.00
flavors, Fries, Nachos, Pastry,
Bread, Potato)
Business Permit 50,000.00
Packaging 75,000.00 300,000.00
Transportation of Supplies 15,000.00 60,000.00
TOTAL 340,000.00 1,160,000.00
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B. Business Goals
B.1 Mission
We make sure that our company is the most successful café shop in the Philippines we
build a unique coffee shop that having a unique view ang vibes that were having a puppy for
them to get their stress reliever and chill, relax and feel better.
B.2 Vision
Pet central cafe will be the Ultimate Professional veterinary practice that combines
excellent healthcare delivered in a consistent innovative, enjoyable, caring and pet friendly way
to create a value for money yet profitable and unforgettable service
B.3 Objective
 Maintain a high standard of food quality and service
 Ensure a friendly comfortable place
 Place monthly ads in neighborhood publication
 Offer discount coupon
 Maintain and use a customer mailing list
B.4 Performance Target
Indication 1st Day 1st Month 1st Year 2nd Year
Stores One Store One Store One Store One Store
Revenue 7,000.00 210,000.00 2,555,000.00 5,110,000.00
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C. Offering and Judgement

Discounts:
 Birthday Celebrants – will get a free cake any flavor from our menu
 Students/Senior Citizens – Will get a 10 pesos discount
Freebies:
 Will get a free treat whenever they have bring their dog
Holiday Special:
 Buy 1 take 1 that is anything from our menu
 Will get a free snack
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CHAPTER II
Executive Summary
Pet Central Café is a service café that is located behind the Ayala Mall, Quezon City.
Our café will write the name of our customers in their cups to break the barrier of being a
stranger and they can feel more comfortable. You can play different board games, while you are
in our café, like jenga, chess board, snake and ladder, and also have an UNO cards. Not only
board game, customer can also bring their pet dog, or they can play with our dogs in our café.
Our café mot only just offer coffee, but also juice, iced tea, different flavor of juice, we
also offer baked products like cakes, bread, etc. customer can also buy their pet food and feed
them, edible for dogs.
A. What we Recommend?
Pet Central Café target is to serve the best coffee and service for our customer,
specially for students, employees and seniors. They are the customers that is best
for our café
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B. Own Methodology
In order for me to find the most suitable location, we had to identify as many factors and
constraints that would define the most optimal area for this type of business. After gathering all
my data I determined what types of factors and constraints would be significant in my multi-
criteria evaluation (MCE).
C. What we Serve?
Even though Pet Central Café has a lot of competitors, we’ll still stand out because
of the uniqueness of our business. And our coffee are made locally here in our
country. We have discounts for celebrants, students and seniors and freebies.
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CHAPTER III
The Business Proponents: Organizers with their Capabilities and Contributions
Kristine Cielo Dollente

Business Owner
Xyron Araojo Jovan Rafa

General Managaer Angela Trinidad Angelo Yamba Barista
Financial Manager Baker
Myraza Pulgan Ashley Trimoro Marc Felipe
Crew Crew Crew
Manal Naludegay
Heide Ramiso
Cashier
Cashier
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 Business Owner. are responsible for the growth, stability, direction and daily operation
of the business. Additional job duties for a typical business owner include: Meeting with
service vendors or product suppliers to facilitate delivery.
 General Manager. will include allocating budget resources, formulating policies,
coordinating business operations, monitoring and motivating staff, managing operational
costs, ensuring good customer service, improving administration processes, engaging
with vendors, hiring and training employees (15,000)
 Financial Manager. are responsible for the financial health of an organization. They
produce financial reports, direct investment activities, and develop strategies and plans
for the long-term financial goals of their organization. (15,000)
 Baker. Designing and improving recipes. Measuring and combining ingredients and
using mixers, blenders, heat sources, and other equipment to make baked goods, such as
cookies, bread, cakes, etc. ... Testing ingredients and finished goods to ensure that each
item meets food safety and quality controls. (9,500)
 Barista. Promotes coffee consumption by educating customers; selling coffee and coffee
grinding and brewing equipment, accessories, and supplies; preparing and serving a
variety of coffee drinks, along with pastries and cookies. (9,500)
 Crew. The typical restaurant crew member completes a variety of food preparation,
customer transaction and sanitation jobs. ... They may also work on preparing and
expediting food orders. In between customers, crew members perform cleaning duties,
such as clearing tables and sanitizing food preparation areas. (8,500)
 Cashier. primary role is to assist customers in the in-store check-out process.
Main duties include ringing up sales, bagging items, requesting price checks, honoring
coupons, collecting payment and giving appropriate change. (8,500)
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CHAPTER IV
The Target Customers and the Main Value Preposition to the Customer
A. Target Customer
Pet Central Café are targeting for the people who loves coffee and dog lovers. We are
also expecting of course, students and employees. For them to decrease their stress in
school or in work. We are aiming for them to enjoy our café while drinking or eating our
product.
 Students
 Employees
 Seniors
 Dog Lovers
 Coffee Lovers
B. PRODUCT: The main product of the business is Coffee and snacks.
The main product of Pet Central Café is Coffee and other snacks. But, other than coffee,
we have different beverages also, like different flavors of juice, shake, chocolate drinks.
While they’re enjoying our product they can also have fun playing with our dogs.
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CHAPTER V
The Market, Market Justification based on the Industry and the Macro Environmental
Factors Affecting the Opportunities and Threats in the Market, the Size, potential and
Realistic Share of the Market
Factors Opportunities Threats
1. Social Will get high revenues Competitors

Growing Quality of
Coffee in the
Philippines
2. Economic Will get an expected revenue
Growth Developing for the business
Country
3. Technological Other customer can only just

High Tech Machines, easy prepare their own coffee and
to prepare snacks at home
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CHAPTER VI
The Product and Business Offering
A. Description
Pet Central Café will have a good quality product that will provide us to get a high
quality service in our customers and it will advertise our country because of the quality
that we will give in our consumers.
B. Package
 Will get a free snack if they bought 3 drinks
 Buy 2, 10 pesos off
 Will get a loyalty card if the customer is going daily in the store
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Sample Products
Dark Chocolate Coffee
Creamy Coffee Black Coffee

Chocofee Matca Coffee
Milk
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Nachos French Fries
Mojos
Dogobread
Choco Cake Pancake
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C. Prices
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CHAPTER VII
The Enterprise Strategy and Enterprise Delivery Systems: Business Comeptitiveness
INPUT THROUGHPUT OUTPUT
 Equipment for  Will deliver from  Coffee and Snacks
Coffee Benguet, Bicol and  Financial Result in
 Supplies Samar the business
 Building  Will be processed
 Furniture and will be offer in
 Permits the menu
 Partnership equity=  Designing and
500,000 advertising the
 Laborers – 9 product MARKETING
workers  Contemporary
 Website Approach
Social Media
Hashtags
 Traditional
Approach
Flyers
Word of Mouth
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CHAPTER VIII
The Financial Forecasts and Expected Returns, Risks and Contingencies
A. Expected Return in Sales
NET PROFIT
ROS= NET SALES
Sales Revenue: 3,672,000.00

Cost of Good Sales: 1,855,275
GROSS PROFIT MARGIN

Sales Revenue – Cost of Good Sales = 1,816,725
Gross Profit (1,816,725) – Operating Expense (650,625)= Net Income 1,166,100
Net Sales = Gross Profit – Sales Return/Allowance/Discounts

Net Sales = 1,816,725 – 155,000
Net Sales = 1,661,725
1,166,000
ROS= 1.661,725
ROS= 0.70168 x 100

ROS= 70.17%
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B. Expected Return on Assets or Investments
ASSETS AMOUNT
250,000 Furniture
170,225 Equipments
500,000 Supplies
50,000 Permits
1,166,000 Cash
TOTAL 1,983,225
Net Profit
ROA= Total Assets
1,166,000
ROA= 1,983,225
ROA= 0.58793 x 100

ROA= 58.80%
C. Expected Return on Partnership Equity

There are 5 Partners with equal Investment of 50,000.00. A total of 250,000 Investments
Net Profit
ROE= Partnership Equity
1,166,000
ROE= 1,450,000
ROE= 0.80441 x 100

ROE= 80.44%
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CHAPTER IX
A. Law, Rules and Regulations
A.1 Tax Code
partnerships are not subject to income tax for income earned in that capacity. However, the
people who comprise the partnership shall be liable for income tax in their separate and
individual capacities.
A.2 Environmental Regulations
Will Minimize waste by evaluating operations and employing management systems
designed to prevent activities/or conditions that pose a threat to human health, safety or the
environment. Minimize toxic emission through the selection and use of it fleets and processing
operations. Actively promote recycling both internally and amongst its customers and suppliers
Source, produce and promote product range to minimize the environmental impact of both
production and distribution. Meet or exceed all the environmental legislation that relates to the
company.
A.3 Employment and Labor
According to Department of Labor, The Fair Labor Standards Act (FLSA) prescribes
standard wages and overtime pay. affecting full-time and part-time workers in the private sector
and in federal, state, and local governments.
A. Law, Rules and Regulations
B.1 Mayor’s Permit (Business Permit)
Is a document issued to any person who shall establish, operate or conduct any business,
trade or activity within the city. Such document will be approved only after submission of
requirements, payment of necessary taxes and fees imposed thereon.
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B.2 Securities and Exchange Commission (SEC) Registration

B.3 Bureau of Internal Revenue (BIR) Registration
B.4 Barangay Clearance
B.5 Permit for Building
B.6 Occupancy Permit
B.7 Sanitary Permit
B.8 Locational Clearance
B.9 Fire Clearance
B.10 FDA Approved Products
B.11 Financial Statement
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CHAPTER X
The Capital Structure and Financial Offering: Returns and Benefits to Investors,
Financiaries and Business Partners
Capital Structure
Debt Capital Partners Capital
PARTNERS AMOUNT INVESTED

Mr. Araojo 50,000
Mr. Yamba 50,000
Ms. Trinidad 50,000
Ms. Ramiso 50,000
Mr. Rafa 50,000
TOTAL 250,000 = 50%
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CREDITOR DEBT CAPITAL AMOUNT

Mr. John Joseph Perez 500,000
TOTAL 500,000 = 50%
OPERATING EXPENSES AMOUNT
Rent Expense 300,000
Salary Expense 150,000
Advertising 5,000
Investment Loan (4% interest) 177,034
Utility Expense 18,591
TOTAL 650,625
Sales Revenue 3,672,000

Cost of Sales 1,855,275
Gross Profit 1,816,725
Operating Expense 650,625
Net Profit 1,816,725
25

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Department of Education

National Capital Region

B. Law, Rules and Regulations …………………………………………………22

A.2 Business Concept

II.1 Value Preposition

II.2 Customer Segmentation

2.4 Customer Relationship

LABEL DAILY 1ST MONTH 1ST YEAR (8 1ST YEAR (4

COFFEE 85.00 (40 102,000.00 816,000.00 408,000.00

SNACKS 55.00(60) 99,000.00 792,000.00 396,000.00

TOTAL 10,200.00 306,000.00 2,448,000.00 1,224,000

(FIXED COST) EQUIPMENTS COST

LABEL INITIAL COST ANNUAL COST

Stores One Store One Store One Store One Store

Revenue 7,000.00 210,000.00 2,555,000.00 5,110,000.00

C. Offering and Judgement

Kristine Cielo Dollente

Xyron Araojo Jovan Rafa

1. Social Will get high revenues Competitors

3. Technological Other customer can only just

Dark Chocolate Coffee

Creamy Coffee Black Coffee

Choco Cake Pancake

Sales Revenue: 3,672,000.00

GROSS PROFIT MARGIN

Net Sales = Gross Profit – Sales Return/Allowance/Discounts

ROS= 0.70168 x 100

B. Expected Return on Assets or Investments

ROA= 0.58793 x 100

C. Expected Return on Partnership Equity

ROE= 0.80441 x 100

B.2 Securities and Exchange Commission (SEC) Registration

Debt Capital Partners Capital

PARTNERS AMOUNT INVESTED

CREDITOR DEBT CAPITAL AMOUNT

Sales Revenue 3,672,000

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