UNIVERSITY OF CENTRAL PUNJAB

Assignment No.2

Submitted to: Sidra Nasreem

Section: N Program: BBA Submission Date: December 9,2021

Members: Moaaz Bin Waqas Registration No: L1F21BBAM0629

Abdul Ahad L1F21BBAM0630

Bilal Kashaf L1F21BBAM0627
Sami ullah L1F21BBAM0626
 INTRODUCTION:
The Green Maple Leaf has been the identity of the company since 1960. The Leaf has
traveled from Canada and takes its green color from Pakistan. It symbolizes integrity,
strength and dedication towards building a better future. The Maple Leaf Cement industry
was founded in 1956 in Pakistan, Lahore and has more than 4000+ employees. It is the
third largest Pakistani cement manufacturer. Maple Leaf Cement is dedicated to be an
ethical and a responsible member of the business communities with a vision to become the
most profitable company in Pakistan in terms of industry standards.

CSR ACTIVITIES IN THE LAST FIVE YEARS:

1) Health:  
a) As its contribution towards medical project, Oncology Centre at Agha Khan Hospital,
Karachi was donated by MLCFL.
b) Sayeed Saigol Cardiac Complex by MLCFL was also donated to Gulab Devi Chest
Hospital, which ensures free treatment to the deserving patients. 

2) Education:
a) Saigol House at the Aitchison College Lahore delineates MLCFL’s complete focus
on encouragingeducation in Pakistan.
b) The MLCFL group was also included in the formationof ChandBagh School in Muridkee
and contributed a boarding provision at school.
3) Culture:
a) The Lahore Art Gallery is the foremost nonprofit organization of its kind dedicated
to encouragingartists from Pakistan Locally and Globally.
4) Environmental:
a) The National Forum for Environment and Health has allocated Maple Leaf Cement,
the Corporate Social Responsibility Award 2021 for its contributions and donations to
environment and community.
TYPES OF CSR ACTIVITIES:

ENVIRONMENTAL
 Waste heat recovery plant
 Use environment friendly fuel
 Support for flood effected people

ECONOMIC
 Cardiac complex donated to Gulab Devi hospital
 Auditorium at LUMS funded by maple leaf
 Construction of auditorium at institute of charted accountants of Pakistan (ICAP)
 On ology center at agha khan hospital
 Saigol (CEO) house at Atchison college
 Establishment of ChandBagh school and donated boarding facility
 Lahore art gallery (OWNED BY MAPLE LEAF) is first nonprofit organization to
promote artist

SOCIAL
 Maple leaf promotes no racism and discrimination among its employees and
costumers

CSR BENEFITS TO THE SOCIETY:

CSR activities are beneficial to the society in following ways:

1. Plantation can help the environment and lessen the pollution.
2. Donation to hospitals can help them in buying new technology and helping patients
3. Education systems prosper and give proper knowledge
4. It builds public interest and enhances positive relationship
5. To attract and retain quality employees