PSBH

PROJECT
PROTOCA
L
INCREASING THE
AWARENESS AND
DONATION TOWARDS
AIM :-
17,000 children under the age of 5 years die every day
due to shortage of funds and man power. We investigate the
knowledge, attitude and practice towards UNICEF program and
donations among the earning individuals in a family.

Objective

 To determine the knowledge about the UNICEF and to

assess the attitude and practice towards the funding for the
same

 To spread knowledge to the people regarding UNICEF and its

campaigns.

 To assess the anticipated increase in the willingness to

donate or change in attitude towards donation following a
one time education intervention
RESEARCH QUESTION

 Will an educational session of a lecture about

UNICEF program in a video presentation given
to 200 earning individuals of 50 families bring
about an increment in knowledge of UNICEF,
attitude and practice towards the donation for the
same.

 What is the current attitude and practice among

200 earning individual towards the donation?

 What is the amount of awareness of people

towards organization like UNICEF?

INTRODUCTION
"UNICEF believes, All children have a right to survive, thrive and
fulfill their potential – to the benefit of a better world." ¹
Globally UNICEF works in some of the world’s toughest places, to
reach the world’s most disadvantaged children. Across 190
countries and territories, they work for every child, everywhere, to
build a better world for everyone. ¹

UNICEF is an organisation that works to protect the rights of

children all across the world, in India alone, they have worked for
almost 70 years to help improve the lives of children and their
families.

According to the UNICEF India Annual Report for the year 2019:

● UNICEF helped quality healthcare reach them in 23 States

and 39 Aspirational districts.
● Millions of children who could have become stunted, are now
living healthy lives through UNICEF supported nutrition
services.
● UNICEF helped provide safe sanitation facilities to 100
million households where millions of children were exposed
to life-threatening diseases due to lack of safe drinking water
or toilets.
● 34 million vulnerable children learnt more and better through
UNICEF supported child-centred teaching practices.
● Children in distress across 17 States were supported through
UNICEF's specialised services.

And much more.

MATERIALS AND METHODOLOGY

Type of Study- Quasi-Experimental Study

Sample- Working Individuals
Sample Size-
Inclusion Factor-
Exclusion Factor-
Tool for Study- Self-Administered questionnaire, awareness
video
Selection-
Dependent Variable- Awareness regarding UNICEF programmes
going on presently, socioeconomic status
Independent Variable- Sex, Educational qualifications,

Study Design & Population

This experimental study was conducted among the working class
individuals and their families during the period of_________. A
group of 50 working individuals in the age group 25-50 of
different income groups was taken to assess their KAP
(knowledge, attitude and practice) towards UNICEF donations.
Assessment Tool-
A self-administered structured questionnaire was used to assess
the data among the working individuals. The questionnaire
collects data about individuals’ demographic characteristics and
their KAP with regard to UNICEF. The final questionnaire
includes 10 knowledge questions, 8 attitude items and 7
questions to assess practice.
Knowledge Score-
knowledge was assessed via 10 questions that covered general
about UNICEF programmes .
Attitude Score-
A 3-pint likert scale of the individuals’ response to 8 statements
was assess their belief towards UNICEF programs ad
donations.Scores for positive attitude statements ranged from
two(for those who agreed) to zero(for those who disagreed).
The opposite of this scoring was used.
Practice assessment-
Whether they have donated before and towards which
programme and through whom.
Statistical Analysis-
 RESEARCH DESIGN
Observer

IDENTIFY THE POPULATION

A study group of Working Individuals

SELECT SAMPLE
A group of 50 Working Individuals

Collect Information

Estimate the practice in the

population.
 INTERVENTIONA
L PROGRAMME

The
PRE- SURVEY interventional POST_SURVEY
programme
consisits of a
informative
video regarding
UNICEF Questionairre
Questionaaire provided again
provided prior to programmes.
to fill up post the
interventional intervention and
video. assess the effect.
QUESTIONNAIRE
Age: ___________

Sex: ___________

Occupation: ____________________

Education: _____________________

Income: _____________________

KNOWLEDGE
Q1. Have you heard about UNICEF?
a.    Yes
b.    No

Q2. If yes, then from where?

a.   through TV, radio, social media etc.
b.    friends and family
c.   awareness programs
d.    work in related field
e.   others

Q3 UNICEF stands for?

 a. United Nations International Children's Education Fund
b. United Nations International Children's Emergency Fund
c. United Nations International Cricket Fund
d. United Nations International Charity's Emergency Fund

Q4. What do you think UNICEF does?

a.  Helps celebrities like Angelina Jolie and Priyanka Chopra meet
kids in Africa
b.  Collects donation and funds United Nations
c.  Works during time of emergencies and wars to help the needy.
d.  Works to save children's lives, to defend their rights, and to help
them fulfil their potential.
 
Q5. Did you know UNICEF is working in India since 1949?
a.   Yes
b.  No
 
Q6. We all need clean, safe water to live. But do you know how
many people UNICEF has helped provide with clean water since
1990?
a. 1 million
b. 200 million
 c. 1 billion
d. 2 billion
 
Q7. Which all are according to you have been funded by UNICEF?
(Multiple options)
a.    White revolution
b.  DDT plant to eradicate malaria
c.   Janani Suraksha Yojan
d.  Samagra Shiksha
e.   Jan Andolan
f.   Poshan Abhiyan
g.   YuWaah
h.    Dular Project
 
 

Q8. Every second counts when responding to an emergency. How

quickly do you think UNICEF can deliver lifesaving supplies to the
scene of a dister anywhere in the world?
a. 24 hour
b. 72 hour
c. 96 hour
d. 5 days
 
Q9. Do you know UNICEF has a Information disclosure Policy
available to public through its transparency portal?
a.   Didn’t know that
b.    Heard about it
c.   Was aware of it
 
Q10. Are you aware of any of the campaigns being carried out by
UNICEF for covid-19?
a.   Yes
b.  No
 
 

ATTITUDE
Q1. Do you believe in altruism (benefit other individual at a cost to
oneself)?
a.   Yes
b.  No
c.   Maybe
  
Q2. Do you believe all charitable humanitarian organizations are
corrupted?
a.   Yes
b.    No
c.   Maybe
 
Q3. Do you think people donate out of sympathy for the recipients?
a.   Yes
b.  No
c.   Maybe
 

Q4. Do you think people donate in order to resolve their

conscience?
a.   Yes
b.  No
c.   Maybe
 
Q5. Do you think your donation will encourage others to donate?
a.   Yes
b.  No
c.   Maybe
 
Q6. Would you encourage your family, friends or colleagues to
donate?
a.   Yes
b.  No
c.   Maybe
 
Q7. Would you donate if called upon or reminded to do so?
a.   Yes
b.  No
c.   Maybe

 PRACTICE

Q1. Would you want to donate towards any of the causes UNICEF
is working for?
a.   Yes
b.  No
c.   Maybe
 
Q2. Have you ever donated?
a.   Yes
b.  No
 
Q3. If no, what is your reason for not donating?
a.   I can’t afford to make a donation
b.  I think my donation will not be used wisely
c.   I was never asked to donate
d.  I feel that enough people are donating to keep the funds
running
e. I don’t think small donation can benefit someone
 

Q4. If yes, what is your frequency of donation in lifetime?

a.   Once or twice
b.  Once every month
c. Two or three times a month
d. Once or twice a year

Q5. What was your reason for donation?

a.   You wanted to be reason for bringing change in someone’s
life
b.  You had a strong belief towards a specific cause
c.   You felt it was the right thing to do
d.  Giving makes you feel good
 
Q6. How did you feel after donating?
a.   Positive feeling
b.  Indifferent
 
Q7. Did you ever feel like volunteering for any health program or
working for UNICEF?
a.   Yes
b.  No

 References