Steps to Build an Awareness Campaign:

1. Create your group (3 ppl)

a. Think of people with similar interests &/or will actively participate
2. Choose a campaign topic
a. Choose a specific topic in relation to a community problem that calls your attention. It
may be related to your major! See the examples below.
i. EX: Animals ❌ (too broad)
ii. EX: Wildlife Abuse & Ilegal Hunting✔️(very specific)

Examples of awareness campaigns:

1 - Recycling and Composting campaign
2 - Take care of animals’ campaign
3 - Diversity campaign
4 - Violence against women campaign
5 - Racism campaign
6 - Gender equality campaign
7 - People with physical disabilities campaign
8 - Body weight campaign
9- Eating healthy and working out campaign
10- Campaign against the use of guns
11- Campaign to raise awareness of drugs abuse in teens
12- Campaign to raise awareness of the danger of using
vapes in teens
13- Campaign to raise awareness about early pregnancy
and contraception
14- Campaign to raise awareness about the risks of
social media in teens
15- Campaign to raise awareness about the risks of
climate change
16- Campaign to raise awareness about breast cancer

3. Research and collect information:

MEMBERS OF GROUP #1: Antonella Villalba, Laura Camargo, and Adriana

Oñate.
NAME OF THE PROJECT: Vape off, life on.
a. Research and describe the problem in your community that you want to help and the
possible causes:
We as university students and young people, are mostly with people similar to our age and we
realize that a large part of them consume electronic vaporizers, people are not aware of the amount
of harmful consequences that these types of vaporizers, bring since in their content there is
nicotine, extra fine particles that could enter the lungs and affect them, they have fewer harmful
substances than normal cigarettes but still pollute the environment, and people's lungs, one of the
possible causes of people to consume it may be that they are leaving the traditional cigarette or that
they have anxiety problems since nicotine.

b. Describe briefly the type of campaign you would like to carry out:
A campaign that makes clear the dangers involved in the use of electronic vapers, take advantage of
part of your free time to do yoga, exercise, a healthy life in order to cope with the addition

c. Describe the expected impact:

We hope to create an impact on people who listen and learn that there are different solutions to
manage an addiction, attending a doctor, with a therapist, exercising, leading a healthy lifestyle,

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leaving it all at once and a lot the another ways.

d. List any sources of information you find/use:

 https://kidshealth.org/es/teens/e-cigarettes.html

4. Create a plan of action:

Section Information EXAMPLE Health Campaign – Mental health
visibility campaign
Who Who do you want to educate/help People you want to help with your campaign: Students
with your campaign? Your audience in the campus with different mental disorders
People you want to educate with your campaign:
The university community for them to have a better
understanding of the mental health phenomenon
What What do you want your audience to -What these mental disorders are about
learn? -That they are not alone
-Offices they can ask for help in the campus
-Strategies to lower your stress during exams time
When When are you launching your Step #1: We carry out surveys in campus identifying
campaign? students with mental disorders
How long is it running for? Step #2: Agree with groups of them to create and use a
What is the step by step of your tag and carry with them in campus on a specific date.
timeline? Step #3: Create a support group in campus where people
can enrol and have support activities
Step #4: Upload a video with the campaign on the social
media
Step #5: Have an oral presentation in English class to
show the process and results of the campaign.
Where Where are you carrying out your On campus…
campaign actions?
on campus?
In your neighbourhood?
Why Why are you running this awareness -To raise awareness about mental disorders in young
campaign? people
-To help young students to deal with them
-To make them feel they are not alone
How How are you going to run your -An on-site/in-situ activity (Where students carry the tags)
campaign? - An online campaign where the video is shown for all the
Will you use social media? students to know about the problem
Will you use on-site/in situ
activities?

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 5. Now complete the table with your campaign’s information:
Section Information
Who Who do you want to educate/help with Teens, young adults.
your campaign? Your audience
What What do you want your audience to The risk of smoking vape.
learn?
When When are you launching your Step 1: Organize the informative presentation with
campaign? facts, risks, and negative points of smoking vape at a
How long is it running for? young age.
What is the step by step of your Step 2: Bring a testimony.
timeline? Step: Create the marketing part.
Where Where are you carrying out your On campus.
campaign actions?
on campus?
In your neighbourhood?
On a specific part of your campus?
Why Why are running this awareness The high demand of vape consumers.
campaign?
How How are you going to run your Informative stand.
campaign?
Will you use social media?
Will you use on-site/in-situ activities?

6. Evidence and Reflection

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 e. Show the evidence of your campaign: Video, social media, pictures, etc.

f. Share your reflections about this experience:

Such a satisfying experience promoting better habits in others lives.

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Model PPT Presentation Order:
Slide #1 Topic and title of the project
Slide #2 Members of the group: Names, major and semester
Slide #3 Table of contents
Slide #4 Description of the problem and its causes
Slide #5 Campaign description and expected impact
Slide #6 Action plan
Slide #7 Evidence
Slide #8 Reflections