10

English
Quarter 2– Module 1:
Language of Campaign and
Advocacy

CONTEXTUALIZED LEARNING ACTIVITY SHEET

 Contextualized Learning Activity Sheet (CLAS)
Quarter 2 - Module 1: Language of Campaign and Advocacy
First Edition, 2022

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Development Team of the Module

Writer: Angela Montenegro

Content Editors: Maria Wendie Marinduque

Language Editors: Angela Montenegro

Illustrator: Helen Mae Padrones

Layout Artists: Angela Montenegro

Mckinly Hills Drive Barangay Sta. Monica
Phone no: 09669730371
Email Address: montenegroangela03@gmail

10

English
Quarter 2– Module 1:
Language of Campaign and
Advocacy
 Language of Campaign and
Advocacy

Lesson 1

MELC: Deliver self-composed campaign speeches on advocacies, social issues and

concern.

OBJECTIVES:
After going through this module, you are expected to:
• define language, campaign and advocacy;
• identify the types of campaign and advocacy;
• create an advocacy plan and a campaign material for an advocacy.

Language is the primary means of communication. It is through language communication,

spoken or written, that we are able to share our ideas, opinions, views, and emotions with
another person.

In this module, we are going to know the language used in campaigns and advocacies and how we
can integrate it in making
BASICS self-composed
IN THE LANGUAGE speeches. First, let us know
OF CAMPAIGNS ANDabout these two by having
ADVOCACIES
their definitions examples.
Campaign
A campaign is a planned set of activities that people carry out over a period of
time in order to achieve something such as social or political change. All campaigns,
despite varying purposes, are created using similar structures as well as through the use of
language and persuasive techniques in order to convince audiences to perform a certain
action.

Some of the many types of campaigns include:

• Civil society campaign- a project intended to mobilize public support

 4 Dimensions of a Campaign

1. Awareness Raising – this is intended to make the problem Example:

be addressed or known by the general public.

Example:

 An awareness campaign about COVID 19

prevention.

2. Research – another dimension that is based on research,

since it provides the necessary knowledge to take action.

 Experimenting to come up with a vaccine to cure COVID 19.

Example:
3. Social Mobilization – these are used by grassroots-based
social movements, but also as a tool for the elite and the state
itself. It involves a lot of different groups like, civic organizations,
religions, and actions of members of institutions like, mass meetings,
processions, and demonstrations.

 EDSA revolution, Human Rights rally and

other mass processions

4. Lobbying – it is an act to influence decisions made by officials in the government. It is very

effective since it points directly to the legislator and regulatory agencies.

Example:

Direct Lobbying-This type of lobbying involves a person telling his views to someone directly
involved with developing legislation. A government employee, staff member or legislator are
 Advocacy
The word “advocacy” comes from the Latin ‘advocare’ and literally
means ‘to call out for support’.

 Advocacy involves promoting the interests or cause of someone or a group of people.

It generally involves speaking or acting with the intention of affecting or changing specific
policies, systems, or ideas. This change can occur in an array of settings: governmental,
health, social, economic and legal, among others. Advocacy is also about helping people
find their voice.

 Advocacies can be delivered through campaigns in Social Media, TV Commercials,

YouTube and other internet platforms. Just like the Project Smile’s Advocacy introduced
earlier, campaign activities were conducted through Facebook and Instagram accounts.

Some of the many types of advocacy to enact change include:

 Mass Advocacy – Organized and orchestrated

through large groups (i.e. polls, protests).

Source: https://images.app.goo.gl/xu2nu2JiaNy6ekMR

• Media Advocacy – Using media as the primary

means to promote a specific cause.
Source: https://images.app.goo.gl/w6ftkkZZuyfdu6mv7

• Health Advocacy – Supporting the rights of

patient and improving the community of people
who care about patients.

Source: https://images.app.goo.gl/sRxjgp96srZ5SjUy9

• Self-Advocacy – Motions taken by individuals to

support their own rights in the workplace, schools, etc.
 Activity 1: UNRAVEL ME PLEASE!
Direction: Solve the puzzle below. Use the list of words and clues below.
Please use a clean sheet of paper for your answers.

Activity 2: WHAT AM I?

Let us now know about campaigns used in advertisements.

Direction: Identify the product for its famous slogan. Write your answers on a clean piece of paper.

SLOGAN PRODUCT
1. “Just Do It!”
2. “Langhap sarap. Bida ang sarap!”
3. “Obey your thirst!”
4. “Have a break. Have a _!”
5. “We find ways…”
6. “Finger lickin’ good!”
7.” Inspire the World, Create the Future”
8. “This Changes Everything. Not Most Everything.”
9. “Impossible Is Nothing”
10. “To inspire and nurture the human spirit - one person, one
cup, and one neighborhood at a time.”
Activity 1: Think, Share and Act !
Direction: The following graphic organizers present the list of some of the different issues brought by
COVID-19 pandemic to our country. Answer the questions found in the table below after going over the
details.

Devastatin
g effects of
health
outcomes Food
Economic production
and
Loss distribution
disruption

COVID-19
Delay of
Classes Travel
and Restriction
remote s
learning Anxiety
and
Depressio
n

THINK. SHARE. ACT!

What other issues caused by Which of the issues struck you the What specific steps can you
COVID-19 pandemic were not most? What do you want to share take as a student/Filipino
mentioned? about this issue? citizen to address the issue that
struck you the most?
Activity 2: Advocate it!
Create a campaign material to be used for a social media campaign activity of your planned
advocacy from the previous task. Your campaign material can be in a slogan, illustration or in a
poster form. Observe the language and the persuasive techniques used in the
samples below to help you create your material.

Source:https://spacecoastliving.com/ Source:https://www.canva.com/design/
advocating-for-mental-health-student- DAFCVk5huDQ/odplvhiVP_gE1Sgmh0-
poster-contest-encourages-creativity- yjw/edit
and-awareness/

Criteria in rating your campaign material:

Standard Excellent Satisfactory Developing Beginning
(5pts.) (4pts.) (3pts.) (2pts.)
Relevance of The campaign The campaign The campaign The campaign
the material material shows material material lacks
Campaign shows satisfactory somewhat some
Material relevant and contents. shows related relevant
excellent contents. contents.
contents.

Effective Comprehensiv Language/ Language/sym Language/

Verbal/Non- ely utilized symbols were bols were symbols were
Verbal language/ adequately used but not used at a
Strategies symbols to utilized to seem to minimum or
Used showcase the showcase the showcase the not used
advocacy. advocacy. advocacy. effectively at
all.

Visual The campaign The campaign The campaign The campaign

Presentation material is material meets material material
catchy/ the somewhat needs some
exceeded the expectation. meets the visual
expectation. expectations. enhancement.
 Direction: Let us sum up the lesson by giving 1 paragraph summary about what
you have learned in Language of Campaign and Advocacy.

I have learned
that__________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
__________________________________________________________________________
 Directions: Read each item carefully. Choose the letter of the best answer and write it on
the space provided before each number.

I. Multiple Choice

______1. It promotes the interests or cause of someone or a group of people by helping individuals
find their voice.
A. advocacy C. language
B. campaign D. research

______2. It is defined as a planned set of activities that people carry out over a period of time in order to
achieve something such as social or political change.

A. advocacy C. research
B. campaign D. call for action

“Eight years ago, together with a handful of friends, I started a Love Yourself. It was
basically a group of friends who wanted to help out by providing free HIV testing and
counselling because through one way or another, their lives were affected by HIV. “
–Garcia, Ronivin, Love Yourself Advocate.

______3. What must be the purpose of the Love Yourself Advocacy based on the advocacy founder’s
statement?

A. to provide support and stop the spread of HIV

B. to love and protect oneself in order to avoid HIV
C. to emphasize a negative approach towards HIV awareness
D. to limit the people engaging in relationships to impact HIV status

Source: https://images.app.goo.gl/4C1u6nDn6Zx2ABo18

______4. What type of advocacy is the example above?

A. media advocacy C. self- advocacy

B. health advocacy D. mass advocacy

______5. Which dimension of campaign is intended to make the problem be addressed or known by
the general public?
 A. Lobbying
C. Research
B. Social Mobilization
D. Awareness Raising

II. Write a Campaign/Advocacy Speech

Direction: Write your own campaign speech. Choose a timely and relevant advocacy topic
that you want your speech to focus on. Refer to the steps provided in Structuring Campaign
and Advocacy Speech above.

Source: https://www.ramapo.edu/fa/files/2013/04/Writing-Rubric-3.pdf
Let’s Practice
Activity 1: Unravel Me Please!
 What is Language? essays. (2022). MegaEssays.Com. Retrieved from.
https://www.megaessays.com/viewpaper/22734.html

Campaign definition and meaning | Collins English Dictionary. (2022, June 2). Collins Dictionaries.
Retrieved from. https://www.collinsdictionary.com/dictionary/english/campaign

Pack of free Owl stickers to download in SVG, PNG. (n.d.). Flaticon. Retrieved May 4, 2022,
from https://www.flaticon.com/stickers-pack/owl-3
 Getting an advocacy campaign off the ground. Chapter 30. Principles of Advocacy |Section 1.
Overview: Getting an Advocacy Campaign Off the Ground | Main Section | Community Tool Box. (n.d.).
Retrieved June 2, 2022, from https://ctb.ku.edu/en/table-of-contents/advocacy/advocacy
-principles/overview/main

Begloian, Anush. (n.d.). “What is advocacy and how it can help?”

https://www.culturepartnership.eu/en/publishing/advocacy-course/what-is advocacy

West Virginia University. 2020. Types of Advocacy.

Retrieved from. http://cedwvu.org/resources/types-of-advocacy/
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