New Era University

COLLEGE OF BUSINESS ADMINISTRATION

9 Central Avenue, New Era, Quezon City, 1107 Philippines
Tel No.: (632)8981-4221 to 4231/ Fax: (632)8981-4240
Web Site: http://www.neu.edu.ph

MARKETING MANAGEMENT DEPARTMENT

PRINCIPLES OF MARKETING FINAL OUTPUT

MARKETING MIX OF REVINTAGE CLOTHING LINE

PRESENTED BY:
HERNANDEZ, ANGEL M.
TEODORO, AILEEN S.

PRESENTED TO:
DR. LORNA CASCO-BOUING
 Revintage.
I.
Garments express the character of its conveyer, and since this new era
where style primes among people it’s a great opportunity to create a business that can
offer the demand of the public from garments. These days, people are sensible on what
they wear, including the designs and styles of the clothes. Fashion is one of the basic
provisions of the people, guard against the cold breeze of air and from the hot burst of the
sun, and to socialize. Therefore, clothing is one of the foremost demands all around the
world.

The propose name of the business is “Revintage”.

With a catchphrase of “Building Confidence Since ‘18”
designates the customers the freedom to choose clothes that
they are comfortable with stylish and high-quality clothes. The
business is all about virtuous quality of garments that is
accessible to the customers.

Fairview Quezon City is one of the people’s favorite go to place for hanging
out that’s why we chose to establish the business here, Atherton St. Cor Don Mariano
Marcos Ave, Novaliches, Quezon City, 1121 Metro Manila.

Consumers Profile Sandy Anna

Demographics
Age/Marital Status 20-30, Married 19-25, Single
Gender Female Female
Occupation Manager Fashion Designer
Socioeconomic Status Upper Class C Middle Class C
 Psychographics

Personality Achiever, Competitive Very passionate on her job

Leisure Activities Exercising, Reading Works-out, Travelling

II.
Now a day, online shopping has become popular among people, they have
become techno practicality and feel very comfortable in using internet. That’s why online
shopping has becoming a trend we thought to make a study on online shopping usage.
Normally in group of students and professional people fall. It came to know that people
frequently visit the snap deal and flip kart for the online shopping.

There are a handful of factors this particular fashion trend in might by no

fade the vintage clothes are frequently more affordable that big box retailer attire, for
thrift store searching and vintage enthusiasts. There is a whole movement of online
groups that committed the vintage fashion tradition.

IMAGES AND PICTURES OF THE PRODUCT

 III.

Budget is around ₱150,000 to ₱200,000 for:

ADVERTISING -------------------------------------------------------------------------------- ₱20,0000

STORE UNIT ------------------------------------------------------------------------ ₱8,000 MONTHLY
STORE RENOVATION ------------------------------------------------------------------------- ₱50,000
Including:
- Tiles
- Paints
- Ceiling

EXPENSES EQUIPMENT --------------------------------------------------------------------- ₱30,000

Including:
- Counter
- The hangers
- Aircon etc.

BUSINESS PERMIT ------------------------------------------------------------------------------ ₱5,000

OTHER EXPENSE ------------------------------------------------------------------------------ ₱30,000

VINTAGE DRESS ------------------------------------------------------------------------------- ₱499.00

VINTAGE CARGO PANTS -------------------------------------------------------------------- ₱399.00
VINTAGE JEANS -------------------------------------------------------------------------------- ₱399.00
VINTAGE FLAME -------------------------------------------------------------------------------- ₱399.00
VINTAGE SHIRT --------------------------------------------------------------------------------- ₱249.00
DRESS COORDINATES -----------------------------------------------------------------------
₱499.00
VINTAGE SWEATER ----------------------------------------------------------------------------
₱299.00
VINTAGE SKIRT --------------------------------------------------------------------------------- ₱
299.00
VINTAGE DRESS PANTS ---------------------------------------------------------------------
₱399.00

IV.

In this situation we are facing, going out to buy something is not really
a thing. Most of the people are buying online to satisfy their needs and to but the
necessities. Online buying become more popular today and this is why the company
chose online sellers the target distributors that made sure it’s more convenient for
everyone. Online resellers work much like retail stores, except they usually do not have
traditional brick-and-mortar locations.

This conduct business exclusively online, such as Shopee ( Seven/NEO,

37th Floor, 5th Ave, Taguig, 1634) and Lazada (5th Ave, 166, Taguig, 1630 Metro
Manila).

SHOPEE LAZADA

V.

Social platforms let you select the audience based on standard

demographic information like age, gender, and location, as well as advanced options
like interests and behaviors. This allows you to reach the users that are most likely to be
part of the company’s target audience, and maximize the results with each campaign.

Social media is a great place to advertise because there are so many

consumers on these platforms. In fact, 80 percent adults in the world have a social
media profile — meaning the chances are high that at least part of your audience is
active on social media. Advertising strategy of course I will be going to use the power of
social media. First, I will make an official page of my stores in Facebook and Instagram
to promote my products. and it's called "INTERNET MARKETING".
 "Try Low-Cost Advertising Options" the comapany will seek for cheapest
advertising "ads" in social media to promote my products using the help of this. It will
attract the consumer, it will suddenly up on their news feed to show the ads.

When choosing the company’s marketing promotion campaign, think about

the product or service’s most valuable feature and start creating a plan from there,
focusing on bringing that feature in front of the target audience.

The company can use different ideas for that, like "buy one take one" "flash
sales" coupons or 15% discounts and giveaways. Discounts are everywhere, and
people love that. Whether they take the form of a free sample, a coupon, or a
promotion, sales can actually be a great example of an inbound marketing strategy for
products. 
 PERSONAL DATA

Name: Teodoro, Aileen Sumaoang

Address: 1823 Dahlia St. Brgy.177 Area D. Camarin Cal. City
Email: teodoroaileen02@gmail.com
Phone: 09295159348

Personal details
Date of Birth : February 02,1999
Sex : Female
Marriage Status : Single
Nationality : Filipino
Language Knows : Filipino, English

Career Objective
Seeking a Human Resources Management position where my professional experience
and education will allow me to make an immediate contribution as an integral part of a
progressive company.

Educational Qualification
Bachelor of Business Administration
New Era University
2020 - 2024
Pursued a passion for Human Resource Development Management.

Strength
- Good listener
- Taking Initiative
- Continuous Learning
- Flexibility
- Focused
- Dedication
Hobbies
- Photography
- Art
- Reading
PERSONAL DATA

Name: Hernandez Angel Mendigoria

Address: Blk 19 lot 10 Carissa 6 Brgy. Sto. Cristo SJDM, Bulacan
Email: itsangelhernandez@gmail.com
Phone: 09369721241

PERSONAL DETAILS
 Date of birth. : May 30, 2001
 Sex. : Female
 Marital status. : Single
 Nationality. : Filipino
 Language known : Tagalog, English

CAREER OBJECTIVE
To use my skills in the best possible way for achieving the company’s goals.

EDUCATION QUALIFICATION
Bachelor of Science in Business Administration Major in Human Resource
Management
New era University
2020 - 2024

STRENGTH
 Hard working
 Discipline
 Trust worthy
 Ability to learn new things