Entrepreneurial Activities

3 Types of Entrepreneurial Businesses:

1. Trading or merchandising-buying of goods
and selling the same without change in form
a) retailing-in small quantities e.g. sari-sari
store
b) wholesaling-in big quantities
2. Manufacturing-
3. Service
A retail store maybe:
1. self-service retailer- e.g.supermarket
2. limited service retailer-e.g. dress store
3. full service retailer-e.g. cellphone store
4. specialty store-
5. department store- Robinson
6. supermarket-Waltermart
7. convenience store-7-Eleven
8. superstore-SM
9. combination store-Mercury Drug
10. hypermart- SM hypermart
11. discount store- P 99 Store
12. factory outlet- Surplus Shop
13. price clubs- Makro
14. Direct marketer/door-to-door seller-Avon
15. vending machine- Coke
16. seller by mail ,telephone or TV
Kinds of Retailers:
1. department store-clothing,shoes,bags
2. supermarket-sell a variety of food and household
goods
3. specialty stores-carry a variety of model
for one kind or limited product line
e.g. Nokia,Samsung
4. convenience stores-24 hrs., 7 days a week
5. superstores-larger than supermarkets and
dept stores e,g. Makro
6. factory outlets-located in places far from
cities
7. direct selling-one-on-one selling.Many times
buyers are friends or relatives of the seller
Different types of trading businessstore or
non-store trading). Store trading is classified as
to:
1. amount of service
a) self-service
b) limited service
c) full service
2. product line
a) specialty store
b) department store
c) supermarket
d) convenience store
e) superstore
f) combination store
g) hypermarket h) service business
3. retail prices
a) discount store
b) factory outlet
c) warehouse club
4. control outlets
a) chain store
b) franchise
c) merchandising conglomorate
5. type of store cluster
a) central business district
b) shopping center
Non-store retailing include:
1. direct marketing(door to door,automatic
vending)
2. direct mail marketing
3. catalogue marketing
4. telemarketing
5. television marketing
6. electronic marketing
Benefits of retailing:
1. fast movement of products
2. encourages people to buy more
3. enhances buyer-owner relationship
4. low budget families would be able to buy
products in small quantities
5. The answer to small buyers whose need is
only for a couple of days for a small family
5. A business strategy
Activity:
1. Report to class at least five traders in your
community and the kinds of products they
sell.
2. Report to class what the retailers in your
community do to increase their sales.