Unit 5 research report

Asst prof prettyrose menezes

Contents:
 Report writting
 Importance
 Structure
 Types
 Process
 Essential of good report
Report writing meaning
 It means presentation of research report to the
sponsoring agency.
 It provides the net result of the research project
 The details of a researcher work in the form of a
summary document is called as research report
Features of research report
 Complete , compact , systematic and self
explanatory document
 Solves marketing and business problem
 Prepared in a standard format
 Available in different types for different purpose
 Acts as a line of communication between
researcher and the sponsoring agent
 Acts as a permanent record for easy and quick
reference
 Useful for sponsoring agency for follow up
measures
Advantages/ functions / importance
of research report.
 Present data , conclusions and recommendation in
an organised form
 Reflects quality of research work
 Facilitates policy decision and follow up measures
 Acts as a document of permanent record
 Acts as a base of follow up measure
 Gives publicity to research work
 Management action on report indicates its practical
utility
 Acts as a communication channel
Steps / process in report writing
 Planning for writing research report
 Deciding the target audience
 Selecting suitable format
 Logical arrangement
 Drafting and redrafting of the report
 Approval of the report
 Printing and binding of report
 Submission of report
 Feedback of research report
Types of research report
 Structure / layout /contents of
research report
A)Introduction
1) title / heading of the report
2) letter of transmittal (to whom it is directed)
3) title page – subject of report, name of client, name of
conducting organisation, completion and submission
dates, identification marks.
4) index of contents
5) acknowledgement
6) description of marketing study
7) purpose and scope of study
8) review of literature
9) research methodology used
10) summary of major findings
Structure / layout /contents of
research report ....
B)Main body of the research report
1) analysis of the problem
2) methodology used for analysis
3) presentation of findings and limitation
C) Conclusions
D) Recommendations
E) Appendices/ annexes
F) Footnotes and bibliography in research report
The end