JORGEAPPAREL

BUSI
NESSPLAN

Pr
epar
edby
:Ej
ayJor
ge
Addr
ess:
Pur
ok4,Marelo,GapanCi
ty,
Nuev
a
Eci
j
a, 3105
Cont
actNumber
:09569363368
Emai
lAddr
ess:
ejay
jor
ge13@gmai
l
.com
Facebook:
JRGAPPRL
I
nst
agr
am:
JRGAPPRL
 I
.EXECUTI
VESUMMARY
JORGEAPPARELi sast artupret
ail
establ
ishmentthatwil
lfashionabl
ecl
ot hi
ngto
teenager.Wewilll
ocat
et heJORGEAPPARELi n
GapanCi ty,
NuevaEcij
awhi chispopulartour
ist
desti
nation.
Thef ashionandr etai
li
ndust ryt
endst obe
overl
yy outh-f
ocused.Howev erbyclosely
fol
lowinggener ationalf
ashiontrendsaswel las
ourowncust omer spurchasingpreferences,we
wil
l t
rai
torouri nventor
yt omeett hespecifi
c
needsofourcl i
ent .Wewillsol
elyfocusonour
styl
es,colors,andqual i
ty.
I
I.VI
SSI
ONANDMI
SSI
ONSTATEMENT
•
Busi
nessMi
ssi
on
Themissi
onofJORGEAPPAREListo
pr
ovi
deahighqual
it
yclot
hesf
orthepeopl
e
whohadt
oghtbudget.
•
Busi
nessVi
ssi
on
Thevi
ssionofJORGEAPPAREListobeone
oft
hetopsuppli
erofappar
eli
nthePhi
l
ippi
nes.
I
II
.COMPANYPRODUCTSANDSERVI
CES
JORGEAPPARELwi llsel lacombi nationof
wi del yrecognizednamebr andsaswel las
clot hingl i
nesf rom selectf ashi ondesigner .
The
fashi onandr etailindustryt endst obeov erl
y
yout h- f
ocused.Howev erbycl osel yfol
lowing
gener ationalfashiont rendsaswel lasourown
cust omer spur chasingpr efer ences, wewi ll
traitorouri nvent orytomeett hespeci fi
cneeds
ofourcl i
ent.Wewi l
lsolel
yf ocusonourst y
les,
col ors,andqual ity
.Whileappar elsuchas
busi nesscl othing, casual wear ,j
eans,and
formal wearwi llbeourmai nst aple,wewi llal
so
offersomeaccessor i
essuchasbel ts,scarves,
andhat s.
 I
V.MARKETI
NGSUMMARY
•Tar
getMar
ket
JORGEAPPAREL'
stargetmarketisthe
teenagerl
i
ketowearcl
othesthataretrends
nowandhav eagoodquali
tyalsofashi
onable.
•
Pri
cingSt
ategy
TheJORGEAPPARELhascompl eteda
thoroughanal
y sisofit
'scompetit
orspr i
cing.
keepinginmindourcompet i
tor
'spri
cingand
thecostofcust omers.Wehav edecidedont he
fol
lowingpri
cingst r
ategi
es.
-I
fthedesi
gni
smi
nimal
it'
slowert
hepr
ice.
-Theni
fthedesi
gni
str
end,
highert
hepr
ice.
•Di
str
ibut
ionSt
rat
egy
Todi
str
ibut
eoutproductsweshipv iaLBC,
J&T,andshopeecheck-outoreasi
lyvi
sitour
shopinGapanCity
,Nuev aEcij
aorscheduledus
forameetup.Weal soofferacashondeliver
y
ar
oundGapanCi
ty,
SanI
sidr
o,andSanMi
guel
.
•Pr
omot
ional
Str
ategy
JORGEAPPARELr ecognizetheimpor t
ance
ofmar keti
ng.Weplant opromot eourretai
l
businesswi t
hanambitious,targetmarketi
ng
campai gn,whichwi
ll
includeagr andopening
event,socialmedi
acov er
age, andpri
nti
ng
adverti
sing,vi
deocommer cial.
•
SWOTANALYSI
S
STRENGTH
-Longmar
ketpr
esenceandgoodwi
l
l
-Al
l
iancemember
shi
p
WEAKNESSES
-Hi
ghcompet
it
ion
-Hi
ghexpenses
OPPORTUNI
TIES
-Lar
genumberofsuppl
i
ers
-Mar
ketexpansi
on
-Ownpr
oduct
ion
THREATS
-CompanyBr
eakdown
-I
ncr
easi
ngCompet
it
ion
-Changi
ngneeds

•Compet
it
ion
I
nthef ashionandr etai
li
ndustr
y,
cust
omer smakechoi cesbasedupont he
cl
otheswesel l ar
eofgoodqual it
yandi nl
ine
tr
ends.Thel evelofcompet i
ti
onishighl
y
competi
ti
v e.Thepr i
mar ycompetit
orsforthe
busi
nessar ethef ol
l
owi ng:
-
oldki
dscl
othi
ng
 -
BasementAppar
el
-Don'
tTal
kCl
othi
ng
Howeverwebel
iev
ethattheJORGEAPPAREL
hast
hef ol
l
owi
ngadvantages:
-Goodqual
i
ty
-Lowpr
ices
-Lotofsal
es