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2. MARKET RESEARCH:
Region 8 ( Leyte, Samar, Biliran) is one of the region in the Philippines in
which department of Agriculture National Office focuses on. A lot of programs and
projects are being spread out and given to the entire region thru the leadership of Sec.
many Pinol. Many farmers in the region as of to date were encouraged to venture in
agribusiness sector.
Right after year 2013 wheere typhoon Yolanda devastated the center area
of Region 8 , Tacloban City. Many international grants and non-government
organization work thoroughly in the area in which agricultural sector were one of the
main concern and focus, Region 8 is an agricultural area of the Philippines. The six
provinces of Region 8 the big markets customer in the area in which grants and helps
are given thru farmer’s association in the region. Likewise, also in the regional office of
D.A. The flag banner of SAAD (special areas for Agricultural Development) the banner
project implemented under Sec. Manny Pinol needed much in Agricultural farm
machineries, cultivators, agri-plastic materials, vegetables seeds, greenhouses,
irrigation materials and other agricultural inputs for farmers. LGU’s had also their
own budget that were downloaded by national government under the YRRP program
(Yolanda Rehabilitation and recovery program) in which as of to date the project is still
going on. Dealers will also play a big role for the marketing aspects of the products
Rehabilitation and recovery program) in which as of to date the project is still going on.
Dealers will also play a big role for the marketing aspects of the products. Individual/
Big potential farmers are sometimes directing to our local dealers in the areas.
Consistent visitation of the dealer must be done.
3. TARGET MARKET:
- Department of Agriculture Offices 8
- Provincials Agri-offices of six provinces of Region 8
- LGU’S Offices
- Dealers/ stores in Six Provinces
- Private companies venturing in agribusiness (eg. Sabiley & suki trading)
- Walk-in customers of the office
Palo Leyte is one of the growing municipalities in which it is just located right at the
center of the region.
Just a few kilometers from the city of Tacloban. Harbest Agribusiness Corp, Palo
Branch is a very potential business area location. Located at Maharlika Highway and
very near to the agricultural areas of the region. Passable to all the passenger from
different town of the region.
4. COMPETITIVE ANALYSIS
In addition to the Harbest Agribusiness, there are several dealers &
competitors in the area. But only Harbest Agribusiness Corp. offers a one stop
Agricultural product shop with a farm technical consultation. In this marketing
tactics harbest will emphasize that it is not just a shop but an identity that company
is open to farm consultation inquiry.
Walk in costumers and visitors can have their questions raised related to their farm
consultation in which we have trained agriculturist to answer their inquiry.
6. BUDGETS:
- Newspaper Advertising - ₱ 3,000 / month
- Radio Ad Clips - ₱ 5,000 / month
- 2 Agriculture Man Power (Trainee)
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7. ROI (RETURN OF INVESTMENT)
- Harbest Leyte will revisit its marketing plan or review its
marketing Plan in four (4) months time to look at which tactics
worked and which didn’t. At the time, It will decide whether to
cut the unsuccessful tactics and direct those funds elsewhere or
give them more time to work.