SCA-PARTNER

Market Entry-Trade-Investment

FDI Lead Generation

SCA-Partner’s FDI lead generation and representation service is results focused . Whether you need full in-market sales representation, support with specific investment missions or simply need to bolster your pipeline of trade and investment leads
we can meet your needs.

Solutions

1. Available segmented database of potential investors to identify your ideal target company for promotion of foreign investments.
2. Identification and selection of 100 investors in target markets. Then, opportunities for promotion and prequalification of interested potential investors; includes telephone calls and follow-up.
3. Meetings: Securing 5 meetings in target markets (includes supporting documentation for the meeting – aspects to highlight of the company and the interest shown).

Lead Generation Campaigns

Our FDI lead generation consists of a direct and relational four-step marketing process that seeks to introduce investment opportunities to target companies, generating genuine interest and investment consultations for our clients.

1. Campaign Planning 2. Relationship Building

We will: Several interactions by email and telephone

Segment candidate businesses Pre-qualify the investment project in line with the characteristics of qualified prospects
Identify key decision makers Support enquiry management provide timely and relevant information.
With you, create string FDI messages for each lead profile, and convert this into the FDI promotion script
Deliver to you the outline company profile of the target leads list: company name, sector description, website and decision-maker
3. Contacts 4. Qualify Prospects

Implement a proposition-based marketing campaign Profile the investment opportunity

o Direct contact through email and telephone o Company information
o Meaningful value propositions o Investment project description
Contact target companies to confirm high-value leads Conduct a conference call
Investor outreach will be carried out by our experienced team of senior business developers based in the Africa o Qualified prospects approval
o Investigate triggers in
o decision making and information requirements
Provide company meeting
Full meeting support during the mission
The most common FDI approaches, SCA-Partners advices our clients to use are the following:
-Representative or branch offices
-Licensing and franchising
-Subcontracting
-Wholly owned affiliates
-Acquisition of a foreign company
-Merging with a foreign company
-Strategic alliances
-Joint ventures