Case Study 1

Nimarvir singh Bahd(H10003770)

Erika C. Bearss

Professional Selling (MKT3680)

Hanson College

October 11, 2020

• Summery
This case study is about the company that is Slavik’s Sport Inc. (SSI). Craig Robertson
has just start a job in this company. It was his first job. I enjoyed his jobs for the long
time and never get bored of anything. He offered for the project of H2G. He decided to

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 giveaways some of the products to H2G so that they can promote their own product. At
the meeting time, Craig was late without any notice. Craig clarified the SSI overview and
expectations of the organization and meeting wound up with general inquiries and
returned home. This was not so satisfied for Craig. So he lost some opportunities to speak
about trade show.

• Solution
There are some problems that have observed in H2G.

• Craig had sent lots of overview of SSI. He should interact with Cam and share
some basic information.
• Craig did not check the message was sent or not. He should have checked it.
• Business strategies were an important point there.
• He needs to ask some questions about requirement of business.
• He made thing more difficult rather clearing it.
• He also missed asking about budgets.

• In this case, I think that Craig had made lots of mistake over there. Because he
was not well prepared. So it becomes so unorganized for them. The business call
depended on Customer trust and confidence so in the event that I needed to make
this one, at that point I would attempt to ensure that my client should think about
my deferrals or different plans. I would reschedule the arrangement for better
reason. Moreover, Craig should finish the conversation in a justifiable manner so
that could assist him with making further stride for forthcoming gathering.
• Point of View: -Craig was not having any experience and he was new in
SSI and this was his first sale job. Therefore, it was very tough for him to handle
these problems. So he could not able to handle the situations. He got irritated
because of the long time of customer satisfaction discussion. Making decision was
become hard for him because he was not happy with his work.
Explanation: -changing Customer mind with their purchasing decision is a hard
cycle and needed to plot the Customer by commending organization' with
precision. It was not choice to Listen he was attempting to influence client by
long SSI overview communication and its targets.

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 Evidences from the Case:

• Craig should also speak about business needs. He should not keep his
silence when the points were unclear with cam.
• The meeting should be rescheduling to another day or time if Craig was
too late without even any notice.
• When Cam thinks that ‘they are not different than their competitors’ that
time Craig should speak and give some reasons for giveaways.
• Craig should give brief introduction of SSI overview.

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