Baron Pham

Dr. Rob Mcloone

Composition I

September 30, 2021

P2 - Topic Sentence Outline

Thesis: By selling a convenient, flexible, community based, and Apple branded fitness

program, Apple is targeting those who are not currently using a workout program, and those who

are looking to switch from their current workout program.

I. Apple is selling convenience.

a. At the beginning of the commercial, the narrator says that you can use the app,

“All day. All night.”

b. There are many different people are working out outdoors and indoor, basically

wherever they can.

c. Supplemented with the narrator saying there are no rules of decorum, there is a

montage of different people wearing different forms of athletic clothing while

using the app.

II. Apple is also selling flexibility.

a. Near the end of the commercial, the narrator says with just 10, 20, or 30 minutes,

with an Apple Watch and screen, you can get in a workout.

b. The narrator lists a variety of exercise categories such as, yoga, Pilates, HIIT,

dance, and meditation.

 c. There are a variety of diverse fitness trainers, that are listed out by the narrator in

the middle of the commercial.

d. Additionally, the narrator lists some popular music artists to show that there are a

plethora of music to choose from.

III. Apple is selling a sense of community.

a. The title of the commercial reads, “welcome to the club,” and those are the first

words of the video.

b. The fitness trainers shout positive and supportive words, and there is even a

woman using the app that shouts encouraging words back at the screen, one of

which displays a prerecorded video where the trainer cannot hear her.

c. There are a diverse number of people of different sizes, and ethnicities working

out throughout the video.

d. There is a scene where there is man showering in the background while a woman

is brushing her teeth overlayed with the narrator saying that the locker rooms are

unisex.

IV. And lastly, Apple is double dipping by trying to sell the Apple watch with the app

a. At the end of the commercial, the narrator hints that an Apple watch is required to

use the fitness app.

b. The commercial has the typical Apple vibe, that with their fitness app, Apple

supported screen, and Apple Watch, you will look like you’re hard at work like

everyone else.