Philippine Christian University

Sampaloc 1, Dasmariñas City, Cavite

Graduate School of Business and Management

CASE STUDY OUTLINE

Summary of the story. Background of the company, prominent person,

SUMMARY OF THE CASE circumstantial events that may eventually lead to the chosen problem.

A period in the situations when the viewpoint is alarmed to take actions.

A point in time of the case when if the viewpoint did not make the
necessary action may result to a disaster for the company.

The month and year when the problem was

observed (if it is given or inscribed in the text material).

The Prevailing PEST Condition (if ever there was no mention

I. TIME CONTEXT specific time of occurrence. )

Examples:
1.It was a period of mergers and acquisitions (1990s)
2.During the time of privatization & economic Liberalization
(1980s)
3.The golden age of Business Process
Outsourcing (Present Time)

The person with power or authority, or function who can act on the resolution
of the problem that is consistent with the function of the chosen person. Choose
II. VIEW POINT only one person or one position, if the name of the person is not known.

The person or group of individuals who would likely solve the

organization's problem.
 The Main problem of the Firm

III. CENTRAL PROBLEM The most significant conflict in the case that the viewpoint needs
to act on which he has the power to resolve.

Examples:
1. There is a need for a strategy in …
2. There is a need for a method in …
3. There is a need for a technique in …
4. There is a need for a partner in …

A Specific result that a person or system aims to achieve within a

time frame and with available resources.
In general, objectives are more specific and easier to measure
than goals.
Objectives are basic tools that underlie all planning and strategic
IV. OBJECTIVES activities. They serve as the basis for creating policy and evaluating
performance .
Some examples of business objectives include minimizing
expenses, expanding internationally, or making a profit.

Goals that the viewpoint hopes to achieve after taking the necessary
actions.

a.Must objective: immediate need, a mission, direct translation of the

problem into objective form
Example:
If the problem is: There is a need for a strategy … so the Must
Objective: To find a strategy …

b.Want objective: Long-term vision, hopes that the action taken will bring
in the longer existence of the company
Example:
To be a leader in the … To be an authority in …

Preparation of SWOT Analysis

a.Strength – internal attributes, can be utilized to resolve conflicts
Example:
The company has a set of loyal employees that can …
The company can …
b.Weaknesses – internal conflicts, can cause the problem
Example:
The company cannot operate their … The employees are not …
c.Opportunities – external events, factors for the company to aim while
V. AREAS OF CONSIDERATION existing and for the future
Example:
The demand for … is growing by % every year and the company can …
The for is increasing/opening/… they can …
d.Threats – external obstacles, events, policy, environmental factors
which when not satisfied will result to drastic failure of the company
Example:
The policy is very strict that the operation is negatively … The
unpredictability of the is causing the market

VI. ALTERNATIVE COURSES OF ACTION
VII. RECOMMENDATION
VIII. PLAN OF ACTION
Strategies that can be adopted by the firm.
Actions within the power of the viewpoint. If any one of the ACA
is taken, it can be a significant factor in resolving the problem. There
must be at least 3 ACA which are all different from the current program,
you may include the “status quo” as the 4th ACA. Indicate advantages
and disadvantages for every ACA.
The adoption of any of the alternative courses of action that
would bring about the least negative impact to the firm or course of
action that would result to a more positive outcome.
Choose the best ACA. It could be the ACA with the highest ratio between
advantages over disadvantages, it could be the alternative that gets the highest
ratings or grades. It should explain the fulfillment of the objective when the needed
action is taken.
Schedule of activities or Gantt Chart - Bar chart
which illustrates project schedule from start to finish
Set of activities, steps, or procedures that are programmed and bounded
to a specified amount of time. It could be independent, connected, included, or
dependent from a previous step. An individual or an office should be indicated as
the person or office in charged of the step that has to be taken. Every step along the
plan, the expected outcome should develop one step closer to the fulfillment of the
objective that resolves the undesirable event. These actions should surmount to the
recommended course of action.