Professional Documents
Culture Documents
(ibreakstock, 2013)
Advertising Slogan
In a world that has vilified
the shark, understand that
we present a greater danger
to them, than they do to us.
Please contact your
government representatives
and ask them to ban finning!
Campaign
● Host golf tournament fundraiser “Hit the Pin, Don’t Cut the Fin”
● Partner with restaurants to post stickers and agree to not serve shark fin soup
● Pass out flyers with stickers to ASU students to raise awareness.
● Use social media platforms such as Facebook, Instagram and Twitter to promote
awareness for Shark Fin Hunting using Hashtag #Finningisn’twinning
● Advertise on billboard about the truths behind shark finning
● Hold a peaceful protest with signs and shark costumes
The only use of a shark fin is for shark fin
soup. This dish is considered a delicacy in
The Issue at Hand Hong Kong and China. Other than shark fin
soup, there is no reason for cutting off the
fin and it’s a waste. As intimidating as
sharks may be to humans as “the ultimate
predators”, they are a keystone species.
Every year, humans kill roughly 70-100 million
They have innumerable contributions
sharks. By removing sharks in bulk we create
ranging from control of fish population and
negative ripple effects that throw entire
health regulation, to maintaining seagrass
ecosystems out of balance. Not to mention it
and coral reef habitats. If we continue to
is a travesty that fishermen will slice off 1% to
allow shark finning, the entire ocean
5% of the shark’s body and throw the rest ecosystem may collapse. Even more, the
back in the ocean where they are unable to biological health of our ocean is responsible
swim properly and bleeding profusely until for regulating the climate of the entire earth
they suffocate or die of blood loss (Fairclough, and mitigating climate change (Lee, 2021).
2018).
Who is our target audience?
#FinningIsn’tWinning
Thank you
Resources
[image - 876132]: Jaws poster parodies. Know Your Meme. (2018, February 22). Retrieved September 30, 2021, from
https://news.knowyourmeme.com/photos/876132-jaws-poster-parodies.
10 things you can do to help you-can-do-help-stop-shark-finning.p stop shark finning. Young Post. (2021). Retrieved 24 September 2021, from
https://www.scmp.com/yp/discover/lifestyle/features/article/3069042/10-things-.
Adopt a Shark! | Born Free USA. Born Free USA. (2021). Retrieved 24 September 2021, from https://www.bornfreeusa.org/adopt-a-shark/.
Facts about shark finning. Shark Research Institute. (n.d.). Retrieved September 30, 2021, from https://www.sharks.org/shark-finning.
Fairclough, C. (2018, May 14). Shark finning: Sharks turned prey. Shark Finning: Sharks Turned Prey. Retrieved September 25, 2021, from
https://ocean.si.edu/ocean-life/sharks-rays/shark-finning-sharks-turned-prey.
Fishing and Farming Methods. Seafoodwatch.org. (1999). Retrieved 24 September 2021, from
https://www.seafoodwatch.org/seafood-basics/fishing-and-farming-methods.
How to Help – Shark Stewards. Shark Stewards. (2021). Retrieved 24 September 2021, from https://sharkstewards.org/volunteer/.
ibreakstock. (2013). Action Changes Things [Image]. Retrieved 24 September 2021, from
https://depositphotos.com/31029007/stock-photo-action-changes-things.html.
Lee, T. (2021, May 25). Shark finning - the history of this unethical practice • eat blue™. Eat Blue™. Retrieved September 25, 2021, from
https://www.eat.blue/animal-welfare/shark-finning-the-history-of-this-unethical-practice/.
McGuire, D. (2021, June 15). Shark finning and shark fin facts. Shark Stewards. Retrieved September 30, 2021, from
https://sharkstewards.org/shark-finning/shark-finning-fin-facts/.