Communications Rubric:
SLO #2: Students will communicate business concepts effectively through oral presentation.
Excellent
4 points
Structure Presenter(s) followed logical
Organization sequence and provides
explanations and elaborations.
_____ Focuses on 2-4 clearly defined
main points. Strong takeaway.
Personal appearance
Personal engendered the audience’s
Appearance respect and goodwill.
Appearance reflects sensitivity
_____ to the nuisances of the occasion
and expectations of the
audience. Highly credible.
Presenter(s) do not refer to
Eye Contact notes or the screen, maintaining
eye contact with audience
_____ throughout the presentation.
Genuinely connects with
individuals.
Presenter(s) spoke clearly and
loudly enough and for all in the
Articulation
(Delivery) audience to hear, at a
comfortable rate, makes no
_____ grammatical errors, and
pronounces all terms correctly
and precisely. Enthusiastic and
engaging. Extemporaneous and
natural.
Kinetic Body language reflected the
(Body presenter’s reaction to and
Language) empathy with the audience.
Gestures match verbal content
_____ and are comfortable and
relaxed. Spontaneous and
infectious.
Presentation software
PowerPoint complemented the talk; visual
(Slides) is memorable. Presenter(s)
naturally and seamlessly wove
narrative and visuals together.
_____ Slides follow the principles of
Presentation Zen.
TOTAL:
Source:http://www.fullerton.edu/assessment/_resources/pdfs/departments/BusCom
Proficient Developing Unsatisfactory
3 points 2 points 1 point
Presenter(s) follow logical Presenter(s) use a checklist Presenter(s) offer no
sequence but fail to approach to organize logical sequence of
elaborate. Structure lacks material or relies on stock information.
strong definition and phrases (“Next” or “That’s
emphasis. It”).
Personal appearance was Personal appearance was Personal appearance was
completely appropriate for generally appropriate for the inappropriate for occasion
the occasion and audience. occasion and audience. and audience and seriously
Appearance reflected Some aspects of appearance detracted from the
awareness of the occasion were somewhat distracting to presentation/performance.
and expectation of the the audience. Credibility
audience. Credible. was compromised.
Presenter(s) maintained eye Presenter(s) frequently read Presenter(s) read the entire
contact with audience most for the report/presentation, report/presentation making
of the time, and rarely slides or notes, but no eye contact with the
relied on notes or on the occasionally made eye audience.
projection screen. Eye contact with the audience.
contact was fleeting. Scanned the room.
Presenter’s voice was
Presenter(s) spoke clearly relatively clear, but too low Presenter(s) mumbled,
and loudly enough to be to be heard by many in the spoke too quietly to be
heard by most in the audience. Spoke in heard by most in the
audience, at an appropriate monotone. Frequent audience, mispronounced
rate (rare awkward pauses awkward or halting pauses or words, and made serious
or halting delivery), made overly rapid delivery. and persistent grammatical
few grammatical errors, Presenter(s) made several errors throughout the
and pronounced most terms major grammatical mistakes, presentation. Presenter(s)
correctly. Fluid delivery and mispronounced some lost train of thought.
overall. terminology. Tentative.
Body reflected comfort Body language reflected Body language revealed a
interacting with the some discomfort interacting reluctance to interact with
audience. Used with the audience. Used the audience. Appeared
appropriate gestures. inappropriate movement and fearful or highly nervous.
Largely natural. somewhat wooden.
Presenter(s) exhibited Presenter(s) changed the
above-average grasp of PowerPoint was serviceable, defaults and exhibited a
PowerPoint (Zen). if uninspired. Frequent poor grasp of Presentation
Occasional small errors distracting errors and typos. Zen basics. Massive errors
that did not distract. and inconsistencies.