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Lesson 8 - Environmental Scanning
Lesson 8 - Environmental Scanning
EVENTS MANAGEMENT
Scoping or environmental scanning is the first step in every planning function, not only for
events management. Scoping refers to the process of looking around you and finding out what
you have and what is lacking. This lesson provides tools for scoping activities and explains the
importance of this step in events management.
Learning Objectives
No special event can be implemented without resources, such as funds to cover food and venue
rental, people to serve the guests, and machines or tools, such as light and sound systems. It is
therefore important to know how much of these resources are available for an event and how
to optimize them.
Let us talk about manpower first. From a classroom perspective, the first thing to do in events
management is to create an organizational structure, and that, is electing the chairperson or
the event manager and creating the working committees.
In practice, however, the organizational structure already exists in the beginning of the project.
For example, in an events management company, the basic business structure with the
manager and staff is already in place; the same is true for corporations and associations which
have their own events departments.
CHAIRMAN
Why does the organizational structure look like this? What will each committee do? The answer
to these questions will bring us to Lesson 9: planning-and consequently, organizing. Note that
Step Zero is only recommended to address the unique needs of an events management class
for beginners, particularly the time constraints. How then do events management companies
survive with a lean workforce? To answer this, let us look at staffing and recruitment.
Employment in events management can be classified into three types: (1)permanent, (2)
volunteer, and (3) temporary.
Permanent employees are the strategic human resources of the company; this group requires
an intensive selection process, a well thought-out compensation package, and a skills
development plan. Because they hold the institutional knowledge and contacts, they are
valuable assets for the company.
Volunteers include on-the-job-trainees (OJTS) from universities and other non-paid staff who
provide free assistance to satisfy personal objectives; examples of other non-paid staff are the
guides and interpreters in international events, like the Olympics and World Expo.
Temporary hires are those hired on a contractual or per project basis, directly or through a
manpower employment agency. It is essential to have a carefully planned strategy as to the
orientation and training of volunteers and temporary staff in order to integrate them into the
organization as quickly as possible. Timing is important. Hiring temporary staff too soon or too
late can affect the event.
After selecting the top three project ideas, segregate the class members into three
groups and assign each group with a project idea. Each group must then do a feasibility study
for their assigned project idea as follows:
1. Data Collection:
1.1. Demand information
Guide Questions:
Is the event needed or attractive?
By or to whom?
Why?
Who are potential sponsors, supporters, and participants?
3. SWOT Analysis:
Strengths-positive (+) factors within our control
Weaknesses - negative (-) factors within our control
Opportunities - positive (+) factors beyond our control
Threats-negative (-) factors beyond our control
Notes:
Feasibility Study Format
The feasibility study does (Developed by Eloisa Romero)
not need to be long. It just
TITLE all the
needs to contain
Tentative Date
information and Venue
necessary to
make a sound decision.
1. Executive
Summary
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Dean,the the DEADLINE FRIDAY, JANUARY 7, 2022
clients, feasibility
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Highlight
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similar events and LESSON 8: Discussion Questions
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alternative 1. Define scoping or environmental scanning. In your own
information.
University students,
activities whichEnd words, explain the importance of scoping for an event.
however, the executive
canonly havethe
replace a 2. Identify the three elements or things to consider in
maximum summary
of one
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weekthe
hence, to scoping for an event.
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do the feasibility
affecting and
study 3. Summarize the steps in conducting a feasibility study
becauserecommendations.
of the
profit/attendance. into four steps.
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semester/trimester's whether
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length. event
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section 1. Select an event concept and write a feasibility study
provides report using the format given above.
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introduction
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broad sense of
locations' organization for your event.
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