As mobile internet browsing and tablet use continues to grow, the single page website has become a

staple of the digital landscape. A simple scrolling page, offering an easy way of browsing, is a very
practical way to deliver information to touch devices and probably why they are proving so popular.

1. It uses story to compel visitors to action

Why do we have websites? To communicate with our current and future community. That community
comes in the form of prospects, customers, enthusiasts and partners. In each case the goal is to
accomplish a specific objective, something that almost always requires a specific action on the part of
the user. How do we do that? By telling a story!

Stories quite simply provide the best vehicle for delivering messages that are not only heard and
understood, but that inspire, motivate and elicit action. Furthermore, on the web we can (for the first
time ever) free ourselves from the general constraints of traditional media and advance the art of
storytelling. We can create captivating, immersive, interactive and emotional experiences that move
people in more powerful ways than traditional media, or even traditional web design, ever could.

2. It’s seamless, intuitive and easy to digest

When you land on a pageless site you are immediately immersed in the opening lines of a great story.
The ultra simplified design gets out of the visitors’ way and the story you’re trying to tell takes center
stage for the entire journey through the site, where the only thing the visitor must do to progress is the
most natural and intuitive thing on the web: scrolling.

This simple action makes for a seamless experience devoid of link hunting or any other type of point and
click guesswork. And because this format forces the website owner to distill their vision into one page,
the overall message is typically much clearer and more powerful than it otherwise would have been
scattered between a home page, about page, mission page, sidebar, etc.

3. It’s viscerally and emotionally satisfying

With the advances in HTML5, CSS3 and JavaScript we are able to weave interactive elements throughout
our story to encourage, delight and win over our visitors on a “gut level,” which mere fact listing could
never accomplish. Doors that open, boxes that flip and fold, buttons that chime or animate in creative
ways provide satisfying texture and emotional context to the story we’re trying to tell.

When those enjoyable actions or micro-experiences (such as clicking a specific button) are built around
our calls to action, conversion rates rise with user happiness.

4. It yields higher conversion rates

Every website we build should have a primary objective. To generate new leads, to grow your online
community, to promote a person or product, to drive more downloads, to sell more goods and services.

These are the things that a single page website is best at. It’s simple, straightforward design combined
with a great story and visceral interactions propel site visitors along a single path towards that final goal.
It’s more focused than a standard website and more elegant than a mere landing page.

5. It makes iteration easier, faster and more effective

Not only does a pageless design convert better by default, but making changes based on analytics and
user feedback is easier, faster and more effective. It’s easier and faster because there’s only one page to
deal with. Instead of trying to weave a good user experience across multiple pages you’ve already
crafted a concise and powerful one page story. Now all you have to do is tweak the specific details and
interactions you’ve created in order to make them even more satisfying than they already are.

6. It encourages sharing

It’s hard to share an entire standard website with someone; the bulkiness of it forces visitors to
manually zero in on what they like best and share just that bit with someone else. With landing pages
it’s even worse. It’s distasteful to share a landing page with others because it’s obvious that you’re just
after their money and/or information. But sharing a compelling story and a good experience, well those
are things we do every day and they excite both us and those we’re sharing them with.

In this way pageless design offers a unique way to organically propel visitors (and those they share your
site with) into an effective sales funnel they actually enjoy.

7. Pageless looks great on all devices

In many ways pageless design can do the same thing for the web by offering a simpler, more intuitive
user experience full of delightful web-native interactions. This can be accomplished by utilizing a design
concept we call Responsive +. This will not only ensure that your design adjusts in size to any device but
that it feels right when viewed on any device.

8. It’s Affordable

Finally, we come to the crucial point: the price point. Traditionally, it’s been quite an expensive
endeavor for both businesses and individuals to create beautiful, custom websites. Not just thousands
of dollars, but tens of thousands of dollars. Thankfully, with a pageless website that’s no longer the case.

With pageless design we might actually see, for the first time, the democratization of beautiful and
effective web design. Making it possible for anyone who wants one to have a website that feels right,
looks great and gets results.