REPORT ON COMMUNITY DEVELOPMENT

PROJECT

PROJECT ADVISOR: MR. USMAN SADIQ

EXECUTED BY: THE FOUR

1 RAJA BILAL BBHM f18 085

2 SYED ARSLAN BBHM S19 027

3 SAMRAAN NADEEM BBHM f18 013

4 IJAAZ AHMAD BBHM f18 053

PROJECT ADVISOR: MR. USMAN SADIQ

Contents
EXECUTIVE SUMMARY................................................................................................................................3
INTRODUCTION...........................................................................................................................................3
1. COMMUNITY DEVELOPMENT PROPOSAL..............................................................................................3
a. NEED ASSESSMENT.................................................................................................................................3
b. DESCRIPTION OF THE AREA....................................................................................................................3
c. SURVEY OF TARGET COMMUNITY..........................................................................................................3
d. SURVEY RESULTS.....................................................................................................................................4
e. EXPLANATION OF CORE PROBLEMS.......................................................................................................4
f. ACTION PLAN...........................................................................................................................................4
2. PROJECT PLANNING................................................................................................................................4
a. VISION.....................................................................................................................................................4
b. MISSION STATEMENT.............................................................................................................................4
c. VALUES....................................................................................................................................................4
d. GOALS & OBJECTIVES..............................................................................................................................5
Excellent Customer Service........................................................................................................................5
Reaching the Right Customers....................................................................................................................5
e. MANAGEMENT TEAM.............................................................................................................................5
f. STANDARD OPERATING PROCEDURES....................................................................................................5
3. PROJECT MARKETING.............................................................................................................................5
a. VISION.....................................................................................................................................................5
b. MISSION..................................................................................................................................................5
c. GOALS AND OBJECTIVES.........................................................................................................................5
d. SWOT ANALYSIS......................................................................................................................................5
e. INTERNAL TARGET MARKET....................................................................................................................6
f. EXTERNAL TARGET MARKET....................................................................................................................6
g. TARGET AUDIENCE..................................................................................................................................6
h. TOOLS OF ADVERTING FOR INTERNAL MARKET....................................................................................6
i. TOOLS OF ADVERTISING FOR EXTERNAL MARKET..................................................................................6
4. PROJECT FINANCING...............................................................................................................................6
5. EXECUTION OF THE PLAN.......................................................................................................................7
6. CONTINGENCIES/CHANGES MADE IN THE PLAN....................................................................................7
7. ISSUES OBSERVED WHILE PLANNING AND EXECUTING.........................................................................7
8. RESPONSE OBSERVED BY THE STAKEHOLDER........................................................................................7
9. ATTITUDES AND BEHAVIORS OF TARGET COMMUNITY........................................................................7
10. PERCEPTIONS/EXPECTATIONS..............................................................................................................7
11. SUCCESS RATE OF THE PROJECT...........................................................................................................7
12. CONCLUSION.........................................................................................................................................7
13. APPENDICES..........................................................................................................................................7
I. QUESTIONNAIRE......................................................................................................................................7
II.................................................................................................................................................................. 7
PHASE WISE PICTURES................................................................................................................................7
III. FINANCIAL PLAN....................................................................................................................................7
IV. DOCUMENTRY.......................................................................................................................................7
EXECUTIVE SUMMARY
This report is detailed report of the community development project of our module of leadership and community
development under the supervision of our honorable professor Mr. Usman sadiq. The project is about community
development we did in the area . We are giving books to TCF Higher secondary school.

INTRODUCTION

1. COMMUNITY DEVELOPMENT PROPOSAL

a. NEED ASSESSMENT
The needs assessment is done through the survey by looking at the need and demands of the people who are a
part of our target market. It implies that what are the legal, financial and socio economical needs of our project.

b. DESCRIPTION OF THE AREA

The description of the area is that we will set up a customer base fully controlled by women.

c. SURVEY OF TARGET COMMUNITY

To carry out the survey and attain the best results possible it will be the best to do through a questionnaire which
can consist of 10 questions asking the students and the teachers mainly about how they buy their books and what
would they like to change and add to their shopping experience. This will give us a great outlook that how we can
make the points of our use and use them as our strengths. The questions can be like “how many shops do you
need to visit for finding a particular book?” or “Is it very easy for you to shop all your course books at one place?”
To carry out this survey we will be the giving the students of different schools these questionnaires an also to the
teaching staff as well.

d. SURVEY RESULTS
We gave the survey to students of age of 10-18. The results showed us that 90% had trouble finding all their books
at one place which made it hectic for them sometimes as well.

e. EXPLANATION OF CORE PROBLEMS

One of the problem Is that managing to keep all the books can be hard as shop owner so the best way is having
good vendors and suppliers. Also, Children don’t want to roam round finding their required book
f. ACTION PLAN

2. PROJECT PLANNING

a. VISION
Our vision is to give empowerment to women so they can have a business from that they can earn money which
will give them through life and they will get mentally strong and independent

b. MISSION STATEMENT
Our mission is to provide books to children of TCF School and others kids on less rates so they do not waste their
time and money.

1. Provide quality education Books

2. Create an environment that supports women to do business
3. Setting educational book shops that would help students.

c. VALUES
Compassion Being kind and considerate, and showing concern for the well-being of others
Cooperation Being helpful and working together with others toward a common goa
Courage Being brave and doing what is right regardless of our fears, the difficulties, or the consequences
Honesty Telling the truth and being worthy of trust
 Positive Attitude Being cheerful and setting our minds to look for and find the best in all situations

d. GOALS & OBJECTIVES

Excellent Customer Service

Good customer service helps you retain clients and generate repeat revenue. Keeping your customers happy
should be a primary objective of your organization

Reaching the Right Customers

Marketing is more than creating advertising and getting customer input on product changes. It is understanding
consumer buying trends, being able to anticipate product distribution needs and developing business partnerships
that help your organization to improve market share.

e. MANAGEMENT TEAM
Our team will be organized into three functional areas which are product sourcing, sales and marketing. The team
consists of a CEO which will be looking at all the details that are going to build up the business, then comes the
manager which will be further involved in all the work and will be managing the work force. Lastly, the
salesperson.

f. STANDARD OPERATING PROCEDURES

the SOP's we follow for a walk in client are that initially we get going by greeting them pleasantly so they have a
feeling of a warm invite in our shop. Next, our salesperson would ask what is that they require and will cater them
as fast as possible. Besides, they will be given their total bill and they will leave with their books or any stationary
they purchased. Every one of our workers are expected to attend the client quickly and manage them nicely so
they are willing to come again

3. PROJECT MARKETING

a. VISION
To support women become independent financially and able to believe in themselves

b. MISSION
To provide kids’ books so they can learn and make their further as a successful.

c. GOALS AND OBJECTIVES

Our goals mainly indulge with providing women the financial stability so they will be independent as well as
working in a positive environment will have a positive effect on their wellbeing and mental health. Moreover, we
want to give something to the society by helping them.

d. SWOT ANALYSIS
Strength:
As we know that our business is helping other people and giving them a superior way of life is a strength in itself.
By this we would have the option to procure along with aiding the students. As we require that that every one of
the books are available right in the territory of school it will bring more clients and kids would be interested in
buying from us.

Weaknesses:
There will be a few downsides as well, as though we give the books of a little less expensive value we will lose
some profit. Likewise, the maintenance can turn out to be hard as we need that we ought to have the entirety of
the books available at the vast majority of the occasions so overseeing everything can turn into an issue yet in the
event that the weaknesses are addressed appropriately they can become strengths for the business.

Opportunities:
There are acceptable opportunities for women particularly searching for something which can assist them with
dealing with their homes and help acquiring the bread for their family this will be extraordinarily helpful.
Moreover, ladies who are single parent or have children can send their children to a similar school where they
work which will be simpler for them to manage. This will prompt less unemployment

Threats:
With all the opportunities there are threats and difficulties as well, we need to promote and advertise sufficiently
which ought to be finished with the assistance of school management so we need to ensure that they support as
their help would imply that more students would be interested in purchasing from us. The following significant
point is the land we require for shops we need to make a decent connection with authorities so we have no issue
in that.

e. INTERNAL TARGET MARKET

The internal target market includes of the students and the school faculty that will be buying from us

f. EXTERNAL TARGET MARKET

The external target market will be of the people who will be buying from us from different schools and in general.

g. TARGET AUDIENCE
The target audience are Children of mostly all classes as the books and stationery is required for all of them.
Teachers and staff as they might also need something.

h. TOOLS OF ADVERTING FOR INTERNAL MARKET

We will be marketing through the school management as if they will give a good introduction in their school
assembly and mention us in good works students will definitely be interested

i. TOOLS OF ADVERTISING FOR EXTERNAL MARKET

The external advertising can be done through social media which is a definite use of today and people would be
attracted. Also when we will write our story and the way we want to use this business in helping others will be a
key to securing good customer base.

4. PROJECT FINANCING
The financing can be done through self-financing by the people who want to be a part of it also we can opt for
bank loans which can be paid easily after business reaches it’s milestones

5. EXECUTION OF THE PLAN

To execute the plan is the best way possible is to make sure we are on the right track and have everything straight
which will help us get together all the important aspects and give us the great business startup.

6. CONTINGENCIES/CHANGES MADE IN THE PLAN

Some changes that are made in to the plan are done so that the business can run more effectively and there will
be less issues. One of the things is hiring a proper instructor who is experienced of the work that is going to e
performed so the HR manager will recruit an instructor. Second change is that instead of only going for bank loans
as the other option funding is also a good way as people who like to contribute to a good cause.

Our poster
 Project Execution Timelines

We will be providing books to the kids of TCF School, following is the details

SR. NO Task Description Responsible Person Timeline Executed

1 Project development Raja Bilal 25 %

 Providing books to the August 1 , 2021
book seller
2 Project financing Syed Arslan Saqib 20%
 Marinating finance August 15th 2021
record
3 Marketing of the project Samran Nadeem 20%
 Posting of poster 28h may 2021
 Distribution of 30th May 2021
brochures

4 Documentation of the project Ijaaz Ahmad 20%

 Taking pics of the As per advised by

project course advisor
 Making videos of the
project
 Document the project
execution
5 Designing of project Will be divided Until may 31st 20%
 Poster designing among 4 August 2021
 Brochure designing

7. ISSUES OBSERVED WHILE PLANNING AND EXECUTING

We got our project financing through our respected members (Ahmed Raja Bilal, Syed Arslan, ijaaz Ahmad and
samran Nadeem) and we got a great concession by the manufacturers of books as we discussed our project with
them. Our overall cost was 5000 Pakistani Rupees as per person.

8. RESPONSE OBSERVED BY THE STAKEHOLDER

It was very difficult to convince to the school (TCF) owner as they were continuously arguing with us by saying it’s a
very expensive.

9. ATTITUDES AND BEHAVIORS OF TARGET COMMUNITY

It was shockingly very great response from our targeting community as they were excited and happy about that
the youth of Pakistan is trying their best to help needy people and also they are contributing their time and their
savings for being an active citizen of Pakistan
10. PERCEPTIONS/EXPECTATIONS

It was beyond our expectation that we received much love and appreciation from the owner of TCF school and
different places that we have visited even they have offered us to create a community to spread awareness of
Books throughout Pakistan.

11. SUCCESS RATE OF THE PROJECT

The success rate of our project was tremendous as we received much love from our targeted community and we
were happy to hear that our targeted community is interested in expanding our project

12. CONCLUSION

After going through the whole process we have come to a conclusion that our small efforts can bring a great
change in the society. So we should contribute in social activities and try our best to serve our society. It was so
shocking that our small efforts for giving free books and stationery and we got so much love and appreciation from
our community. Beside that we learn lot about of Pakistan and how it is affecting our country. But it was a great
experience to become an active citizen of Pakistan

13. APPENDICES

I. PHASE WISE PICTURES

II. FINANCIAL PLAN

Our Finance program

Finance incorporates those business exercises that require procurement and preservation of capital assets in
gathering the monetary requirements of a business venture. For effectively doing any activity, business requires
cash which is known as business finance. Thus, reserves are known as the backbone of any business. A business
would not work except if there is not enough finances available for use.

We have decided to start off with two lac PRs which will consist all of the essential necessities required by our
business.

To conclude brief manner we have subdivided our finances so it becomes more explicit for us to understand the
accounts:

 Basic funds (buying books, hiring staff, Training staff)

 Distribution funds (supplying the books to their places)
 Emergency funds (in any crucial unforeseen situation)
 Marketing

Basic funds

These funds will accumulate to a cost of eight thousand PRs (8000) which will include the cost of buying the books
of different grades and courses. Then comes the cost of hiring the staff which is supposed to be done in a way that
our business is actually helping people who are in need. Furthermore, the expenses of training the staff will be
present in this sum of money as well.

The division of money will be as sixty thousand PRs (60.000) will be for books. Whereas, the remaining twenty
thousand PRs (20.000) will be father divided into ten-ten for the hiring and training of the staff.

Distribution funds

After buying and selling of the books there is another important task which is to send all the bought books to their
specific location so they are then ready to be sold. This will bring upon the travel charges, expenses of the drivers,
the workers who will distribute the books. The total sum of money estimated for this is Thirty thousand PRs
(30.000)

Emergency funds

There can be any situation or circumstances that are not suspected already. So, to keep our business safe and
manageable it is required to keep an adequate amount of money so that there is no pressure on the business and
it keeps working fluently. We have decided to keep Fifty thousand PRs (50.000) as our emergency fund.

Marketing

This is also an integral part which cannot be skipped as we will be collecting funds and donations to make our
business larger and stronger so it is very important to actually show the target market that the money they will be
providing is being used in a good manner. Thirty thousand PRs (30.000) will be separated for this

Accounting software
It is an essential need to keep a record of the sales so that not only everything is in check and balance but also that
there is no unlawful activity going on whichever can bring disrupt to the business in future. We are going to start
off with excel as it is very common and easy to use.

Expense tracking

In a business it is a duty to check the cash inflows and outflows so that we are fully aware of what is happening and
if there is requirement how are we going to fulfil it in the future. Tracking expenses will help us analyses the
expense and make a good use of information to help our business achieve its goals.

Budgeting tools

For this we will use a good software that will help us determining what our business is providing us and what is
required. Xero is a very good software which we are planning to utilize in our plan.

Marketing

It's significant for your business to draw in its clients. Promoting your business is a way to keep the audience
engaged. As people will know what kind of business we are into and how are we practicing everything they will
become more interested. The development and life expectancy of your business is corresponded to the place that
your business holds in the market which is your reputation. Henceforth, most would agree to uplift your image in
front of your directed audience it is important to have great marketing strategies. Marketers utilize viable
correspondence, marking, and PR and CSR systems to guarantee that a business' standing is maintained. Every
advertiser comprehends the requirement for focusing on the correct target market. In any case, you should have
the correct marketing way to direct to such a crowd of people. Customers might need to see your items or
administrations which might trigger them to buy. When clients are glad about your items or administrations, they
become your representatives without your insight. They will tell other people about you too. Ensure you offer top
notch items and administrations to supplement your promoting endeavors. We will be doing our marketing
through Social media which is a great source of gathering people and making them aware of what kind of business
we are operating. Secondly, the idea we have will be presented to the school so they will also encourage the
students and staff to buy for us, this will also be a great help for our marketing. To make people aware that they
can donate us in this good work we will be using advertisements which will be done by famous influencers who
have a good audience. This will allow us to share our idea with our audience.

Social media

As we know everyone uses a phone and they have internet services enabled as well so this will be a great way to
target audience. Also another benefit is that word spread very fast online so we will not have to tell each and
everybody separately but just by adverts and banners our work will be done.

Marketing through school Administration

As we have explained above briefly, we will be persuading the school administration to encourage children and
staff to buy from us. This will definitely be impact full as everyone will be following their school administration.

PR

People follow a lot of influencers and they have a good reach too. As we will also be accepting funds people should
definitely know what work we do and how we did it so we will be using an influencer to spread our message this
way
IV. DOCUMENTRY

https://www.youtube.com/watch?v=sb-RxRFOwqU