CRITICAL BOOK REPORT

ENGLISH BUSINESS COMMUNICATION

“Closing Of Presentation”

Lecturer : Choms Gary Ganda Tua Sibarani, S.E.,M.Si.,Ak.,CA

ARRANGED BY :
Fira Aisyah Meilani (7222520002)
Gita Sonia Marpaung (7221220002)
Siti Sri Wahyuni (7223220031)
ACCOUNTING A 2022

ACCOUNTING STUDY PROGRAM

FACULTY OF ECONOMICS
MEDAN STATE UNIVERSITY
2022/2023
 PREFACE

Let us thank Almighty God for the blessings that we can fulfill this mission. We
would also like to thank our lecturer Choms Gary Ganda Tua Sibarani,
S.E.,M.Si.,Ak.,CA for allowing us to critically evaluate this book. The aim and purpose
of this critical creation are to develop the ability to know the criticism of this book.

This CBR of his was produced in hopes of increasing the knowledge and insight
of all of us. We apologize if there are any shortcomings or mistakes in this task, as in
practice our knowledge and understanding are still limited. Therefore, we greatly
appreciate any suggestions and constructive criticisms from our readers to complete
this task.

This work is far from perfect and needs constructive criticism and suggestions.
Finally, we would like to thank all our colleagues who motivated us to accomplish this
task. The task of creating this work has motivated us to do our duty as students learning
to get better. Finally, we hope this report on Critical Book is useful to our readers.
Especially for us, thank you for your attention.

Medan, March 2nd 2023

Group 2

i
 TABLE OF CONTENTS

PREFACE .................................................................................................................................. i
TABLE OF CONTENTS .......................................................................................................... ii
CHAPTER I .............................................................................................................................. 1
INTRODUCTION .................................................................................................................... 1
1.1 Background ............................................................................................................... 1
1.2 Rationalization Of The Importance Of CBR ............................................................ 1
1.3 Purpose...................................................................................................................... 2
1.4 Benefits ..................................................................................................................... 2
1.5 Identity Of Book ....................................................................................................... 3
CHAPTER II SUMMARY OF BOOK .................................................................................... 5
2.1 Main Book ................................................................................................................ 5
2.2 Comparison Book ................................................................................................... 10
CHAPTER III ......................................................................................................................... 14
DISCUSSION ......................................................................................................................... 14
3.1 Strengths and Weakness Of Books ......................................................................... 14
CHAPTER IV ......................................................................................................................... 16
CLOSING ............................................................................................................................... 16
4.1 Conclusion .............................................................................................................. 16
4.2 Suggestion ............................................................................................................... 16
REFERENCES ....................................................................................................................... 17

ii
 CHAPTER I

INTRODUCTION

1.1 Background

Scientific development was minimal due to the low interest in reading among
students at the time. Criticizing books is one of his ways of making his interest in
reading more relevant.

Critical books (Critical Books Report) is the activity of reviewing books to know
and understand their content. Book reports are basically about strengths and
weaknesses, what is interesting, how the book can change perceptions and ways of
thinking, and how the knowledge gained can improve your understanding of a
particular subject. The focus is on considering what to learn. Additionally, book
criticism can also train your ability to analyze and evaluate the arguments presented by
the author. This is invaluable information for the rest of the creative writing process.

A book cannot be criticized unless the critic has read the whole book. Through
this report, readers will be able to know the quality of the book by comparing the work
of the same or other authors and will give opinions to the book's author in the form of
criticisms and suggestions regarding the book's writing system, content, and substance
of the book.

1.2 Rationalization Of The Importance Of CBR

Often we are confused about choosing reference books for us to read and
understand. Sometimes we choose one book, but it doesn't satisfy us. For example, in
terms of language analysis, a discussion of business English.

Therefore, the author made this Critical Book Report to make it easier for readers
to choose reference books, especially on the subject of business English.

1
1.3 Purpose

The objectives in making a Critical Book Report, namely :

1. Fulfill one of the mandatory tasks given by the lecturer in the Business English.
2. Provide an overview to the reader regarding the identity of the books, the summary
of the book, the advantages, and disadvantages of the books, both in terms of
systematic writing, as well as the overall cohesiveness of the book's content and
its implications from various aspects.

Adding insight to the critics because the books presented problems and solutions that
will increase our knowledge.

1.4 Benefits

The benefits of making a Critical Book Report, namely:

1. Provide opportunities for students to examine, digest and understand the

contents of the book more critically.
2. Increase the knowledge of student`s ability to speak good English, especially
in the business world.
3. Improve the ability to find the essence of a book, and the ability to compare
books with other books well.
4. Train yourself to think critically in finding the information provided by each
chapter of the first and second books.

2
1.5 Identity Of Book

1. Main Book

Title : ENGLISH FOR BUSINESS COMMUNICATION

Years : 2010

Author : Simon Sweeney

ISBN : 978-0-521-75449-1

Publisher : Cambridge University Press

Pages : 91 pages

Chapter : Modul 3 (Presentation) Unit 9 (The end is near...this is the end)

3
2. Comparison Book

Title : ENGLISH FOR BUSINESS PRESENTATION

Years : 2018

Author : Lutfi Ashar Mauludin

ISBN : 978-602-473-053-6

Publisher : AIRLANGGA UNIVERSITY PRESS

Pages : 111 pages

Chapter : Chapter 4 (Closing Of Presentation)

4
 CHAPTER II
SUMMARY OF BOOK

2.1 Main Book

1. Structure To End The Presentation

There is no doubt that getting the audience's attention right after the start of
the presentation is important. But how you end it can make a big difference in the
overall effectiveness of your presentation.

Here are some ways to ensure your presentation end powerfully:

a. Summarize the Key Takeaways

Most presenters either make an argument or present new or interesting

information. In either case, the presentation will likely consist of important
facts and figures. The conclusion allows you to reiterate the most important
information to your audience.

Example :

“There are two things that I’d like you to remember from today’s
presentation. First, we are a company that consults startups for a fraction of
the cost of other consultation services. And second, we have a perfect record
of successfully growing startups in a wide variety of industries. If anything
was unclear, I’d be happy to open the floor to questions.”

b. End with a CTA (Call-To-Action)

This technique is frequently used in sales or marketing presentations,

though it can be used in many different situations.

For example, let's say you're doing an informative presentation about

the importance of hygiene in the workplace. Since your goal is to inform

5
 your audience, you might think there is no place for a CTA. You can direct
your audience to check with government agencies for more information on
this subject.

Example :

“I am very passionate about climate change. The future of the planet

rests on our shoulders and we are quickly running out of time to take action.
That said, I do believe that we can effect real change for future generations.
I challenge you to take up the fight for our children and our children’s
children.”

c. Use a Relevant Quote

You should always make sure your citations are relevant to your topic.
When arguing, it's a good idea to include citations that directly or indirectly
reinforce your point.

Example :

“I’d like to end my presentation with one of my favorite quotes: “Ask

not what your country can do for you — ask what you can do for your
country.”

2. Summarising and Concluding

a. Summary
• Restates main point(s).
• Restates what the audience must understand and remember.
• Contains no new information.
• Is short.

Example :

Ending the main body of the presentation

6
 - Right, that ends (the third part of) my talk. That's all I want to say for
now on...

Beginning the summary and/or conclusion

- I'd like to end by emphasising the main point(s). ...

- I'd like to finish with...
b. Concluding
• States the logical consequences of what has been said.
• Often contains recommendations.
• May contain new and important information.
• Is short.
EXAMPLE:
There are two conclusions / recommendations.
- What we need is
- I think we have to...
- I think we have seen that we should...
3. Question and Discussion
a. Questions
• A quick question means the listener knows less than the speaker.
• Beware of the "Nightmare Scenario" - Total Silence! Prepare a question
or two to ask the audience.
• Manage meetings.
b. Discussion
• Engaging discussions give the audience the impression that they have
useful experience and are therefore often more 'diplomatic'.
• You need to control the discussion.
c. Inviting Discussion and Questions
• Often the best solution.
• Keep control, limit long contributions, watch the time.

7
 Example :

Inviting questions and/or introducing discussion

- This concludes my presentation (formal part).

- (Thank you for listening). ... Well, I'd love to hear your comments.
- There will be time for questions and discussion (30 minutes). - To
the right. Well, do you have any questions or comments?
- Now, I would like to hear your comments.
d. Handing Questions
• Listen carefully.
• Ask for repetition or clarification when necessary.
• Rephrase the question to check understanding.
• Give yourself time to think. Perhaps rewrite your question.
• Make sure the question is appropriate. If not, please don't reply if you
don't want to reply.
• If you cannot answer, refer the questioner to someone else.
• If necessary, offer to answer questions later.
• Make sure the questioner is satisfied with your answer.
• Eye contact and a pause are often enough.
• Maintain control.
• Do not let one or two people rule.
• Be polite.
• Time Expired Alert – "It's time for your last question”.
• Finally, I would like to thank the audience.

Example:
Understood but difficult or impossible to answer .That's a difficult question to
answer in a few words.
- It could be...
- In my experience...

8
 - I would say...
- I don't think I'm the right person to answer that. Perhaps (Mr Holmes) can help...
- I don't have much experience in that field...

Understood but irrelevant or impossible to answer in the time available

- I'm afraid that's outside the scope of my talk / this session. If I were you I'd
discuss that with...
- I'll have to come to that later, perhaps during the break as we're short of time.

Not understood
- Sorry, I'm not sure I've understood. Could you repeat?
- Are you asking if...?
- Do you mean...?
- I didn't catch (the last part of) your question.
- If I have understood you correctly, you mean...? Is that right?

Checking that your answer is sufficient Does that answer your question?
- Is that okay?

9
2.2 Comparison Book

A. SUMMARISING AND CONCLUDING

1. How to Close a Presentation?
a. Signaling the End of A Presentation

Below are some expressions to signal the end of a presentation.

- Well, this brings me to the end of my presentation.
- I’m sorry but time is nearly up.
- We’ve almost run out of time.
- We only have a few minutes left.
- I’m now approaching the end of my talk.
- As final point, I’d like to…
- Unfortunately, time won’t allow me to explain all the details.
b. Summarizing Main Points

In the closing, it is important to deliver the summary of main points. Below are
some expressions that can be used.
- Let me summarize the points before I go on.
- Before I stop, let me go over the key issue again.
- I’d like to run through my main points again.
- To conclude, we….
- To sum up, I’d like to….
c. Making Recommendation and Suggestions

It is also better to put some recommendations or suggestions in the end of a

presentation.
- We’d suggest…
- Therefore, we strongly recommend that….
- I believe we should…
d. Inviting Questions

10
 Before finishing the talk, it is also important to signal the time for question and
answer section.
- Are there any questions?
- Do you have any questions?
- Now, I’ll be happy to answer any questions you may have.
- It’s time for a few questions.
- I’d be glad to answer any questions you may have.
e. Final Statement

Below are the expressions to give your final say.

- Thank you very much for your attention.
- So, that’s all I have to say.
- Thank you all for listening
- I sincerely appreciate your attention today/this evening
- And that brings us to the end.
- I sincerely appreciate that I’ve had this opportunity to present to you.
2. Strategies for Good Conclusions

Below are some tips to make an effective conclusion.

• Quote a famous Person

• Ask Question
• Using Joke
• Thank the audience
B. MANAGING QUESTIONS
1. How to Deal with Questions?
a. Dealing with Interruptions

Below are some expressions can be used.

- If you don’t mind, I’ll deal with this issue later.
- Thank you for your question.
- Can I answer it at the end?

11
 - Can we get back to that a bit later?
- That’s an interesting question. If you don’t mind, I’d prefer to answer it later.
- I’d prefer to answer your question at the end.
- Perhaps we could go over this after we finish talking about…
- Would you mind waiting until the question and answer section?
b. Reforming Questions

Below are some expressions can be used.

- If I understand you correctly, you would like to know…

- OK. So, what you’re asking is…
- I see. Let me just repeat your question so everybody can hear it.
c. Clarifying Questions

The audience sometimes do not deliver the question clearly. The presenter can ask
again what they are asking.
- I’m afraid I didn’t quite catch that.
- I’m sorry, could you simplify your question?
- I’m sorry, I didn’t understand the question. Could you repeat it?
- I’m sorry, could you repeat your question, please?
- Would you like to rephrase your question please?

After answering, you should also clarify so that the questioner understands the
correct point.

- Does that answer your question?

d. Avoiding Giving Answers

Some listeners may ask questions unrelated to the content of the presentation or
outside the presenter's area of expertise. Moderator may avoid answering.

- If you don’t mind, could we discuss it on another occasion?

- I’m sorry, we’re not really covering that topic today.
- I’m afraid that’s not really what we’re discussing today.

12
 e. Admitting You Don’t Know

If some questions are difficult to answer and the moderator is unsure of the
answers, it's okay to admit that you don't know the information. Moderators should not
give wrong answers or make up wrong information.

- Sorry, that’s now my field. But I believe my partner could answer your question.
That is not actually within my area.
- I apologize I can’t answer your question right now, but I’d be happy to email
you an answer later.
- I’m afraid I’m not in a position to answer that question at the moment.
- I’m afraid I don’t know the answer, but I’ll help you to find it out.
f. Tips to Handle Questions Effectively
1. If the audience asks a question, make sure to comment before answering.
Thanks for the good question. If the question is difficult, tell them what you
don't understand and try to find the answer. If there are unnecessary
questions, point them out and move on. For irrelevant questions, politely
comment and move on.
2. Listen carefully to the question. do not disturb. Think about it. 3. Offers
negotiation or discussion with the audience on complex issues. Don't assume
moderators know everything. The audience may have some insight or
recommendations.
3. Four. Relax and consider the Questions and Answers section an opportunity
to share your ideas.
4. Be diplomatic yet decisive when dealing with sensitive issues and issues.
You can definitely disagree, but don't say no. Keep your answers short and
simple.

13
 CHAPTER III

DISCUSSION

3.1 Strengths and Weakness Of Books

1. Strengths
a. Main Book
1. The book is equipped with practice questions so that readers can evaluate the
extent of understanding of the material per chapter.
2. There is audio in each chapter, which is useful for readers to practice their
listening skills.
3. some dialogs can be practiced directly, to train the reader's speaking skills.
b. Comparison Book
1. Very little material is presented, making it difficult for readers to understand
each chapter.
2. The appearance of each chapter is different from the book in general, which is
quite confusing for readers.
2. Weakness
a. Main Book
1. Complete material accompanied by pictures, tables and examples, making it
easier for readers to understand the material in each chapter.
2. There are evaluation questions that help readers to review the material of each
chapter.
3. The neat appearance of the book and content also adds a plus for the author of
the book.
4. Explains the concept of business concepts well and in detail.

14
b. Comparison Book
1. When compared to the main book, this comparison book does not have audio
features that help readers improve their listening skills.
2. It does not have dialog examples that can be practiced directly by readers.
3. The appearance of the book is too plain or less colorful, sometimes making
readers feel saturated.

15
 CHAPTER IV

CLOSING

4.1 Conclusion

Each written work certainly has characteristics that are different from one another,
both in terms of language, advantages, and disadvantages. Every book must contain
information that has been clearly explained by the author regardless of the
shortcomings contained in each book, but each book will certainly bring benefits to
readers in terms of getting more information. This book contains abundant information
that can make readers interested in reading and analyzing this book. Above has been
presented a summary and also the advantages and disadvantages of each book which
is expected to be a comparison between the opinions of readers of the books.

4.2 Suggestion

Authors should make the explanations complete without long explanations so that
can make the readers easily understand what the authors mean and are not confused
when they are reading the books.

If there are many shortcomings in this Critical Book Report, please constructive
criticism and suggestions, because these criticisms and suggestions will motivate from
we are to be even better in making the next Critical Book Report. The advantages of
the books are to be further maintained and strengthened, and the shortcomings of the
books are to be further researched to achieve maximum results.

16
 REFERENCES

Simon Sweney 2010. English For Business Communication : student’s book, Inggris :
Cambridge University Press.

Lutfi Ashar Mauludin dkk. 2018. English For Business Presentation. Surabaya :
Airlangga University Press.

17