TYBMS- Semester VI

Marketing: Media Planning and Management

Sr.
Question Answer1 Answer2 Answer3 Answer4
No.

Any paid form of non personal

presentation and promotion of
Sales Media
1 ideas Goods or services by an Advertising Offer
Promotion Scheduling
identified sponsor is called
________

_______is the tool that tells us

2 which channel and the program is trp grp sve gi
viewed most or it indicates the
popularity of a TV channel or a
program

Media
3 _______indicates the sales bdi cdi grp
Scheduling
potential of a particular brand in a
specific market area
________ is an element of Setting Selecting
Manipulating Advertising
4 developing and Advertising Advertising Advertising
Objectives Budget
strategy. Objectives Media

5 TRP is are available in India Panel Polling Opinion Interview

calculated on the basis of ______

Soaring media costs focus target Media Advertising Humour In

6 Media Mix
marketing strategies and the Planning Budget Advertising
growing array of new media have
increased the importance of
_____is a method advertising
7 Pulsing Flighting Continuity Broad
runs for it runs for some period

________is the degree to which

a particular brand is associated
8 som sov cdi fdi
with the general product
category.
__________ is one stick to
Cost Per Connectivit
9 compare the cost of different Frequency Popularity
Thousand y
media

___________is a measure of how

10 many times the average person in Reach Target Frequency Audibility
the target market is exposed to
the message
 Advertising Media
11 The________ has to know the Manager Cmo
Agency Planner
reach frequency and impact of
each of the major media types

12 _________means scheduling ads Pulsing Flighting Continuity Broad

evenly over a given time period
__________outline what the
Media
13 media plan is expected to Budget Media Objective Media Mission
Vision
accomplish
Cost Per Competitive Cost Price Cost Per
14 CPM stands for
Thousand Price Method Method Unit

15 Search Engine Optimization is Organic Paid Free Natural

usually________

16 A less regular schedule for Continuity Pulsing Narrow Flighting

advertising

__________is the exact number

17 Frequency Reach Coverage Summation
of people a company wants to
advertise

Timing of the advertisement is

Consumer
18 particularly important when the Competitive FMCG Seasonal
Durables
product is________

_________is a fully functioning

Static In- Dynamic In-
game is developed for the sole
19 Game Advergaming Game Advertising
purpose of promoting a company
Advertising Advertising
or a brand

Advertisements are new

20 Windows that appear in front of Display Ads Pop Up Banner Ads Tv Ads
the website content

_______ are like billboards but a Neon

21 Transit Media Signs Posters
digitalized electric. Boards

In fast forwarding the commercial

22 while watching the recorded Zapping Zipping Frisking Frisking
program

_______ is difficult to navigate

23 Mobile Internet Road Application
on.

24 ___________targets are those Tertiary Secondary Basic Primary

who have the power to affect the
changes the campaign calls for.
 The cost factor becomes a matter
of the relative cost of the
individual media in case of
25 Word Centimeter Website Line
newspapers this relationship is
determined as per______per
column.
Refers to specific methods of
media used by companies to Media Media
26 Media Mix Media Plan
deliver advertising messages to Methodology Vehicle
targeted consumers
_________is the ability to aim a
radio or TV program for
Media
27 programming at a specific Narrowcasting Media Mix Media Plan
Concentration
Limited audience or consumer
market.

A _______ is a Publication that

28 Newspaper Newsletter Pamplet Magazine
mostly covers one main topic

In advertising messages are

29 provided either with or without Pull Broad Push Narrow
the consent of the mobile owner

Flat Screen
30 A television with an internet Smart TV Dish Tv TATA Sky
TV
facility is called as a
________ refers to the
combination of advertising and
Media
31 communication channels that are Media Vehicle Media Mix Media Budget
Channel
used in the promotion of a
particular product or service.

_________are mainly to get

32 consumers interested enough to Boards Teasers Neon Signs Posters
ask what is this campaign all
about.

Type of retailer has the highest Convenience Grocery

33 Furniture Stores Jewellery
advertising to sales ratio Stores Stores

___________________-method Marginal Inflation-

34 is an approach that aims to keep Status Quo Sov
Analysis Adjusted
things as they are .
________ is a method of
establishing and overall Competitive
Incremental Percentage Of All You Can
35 promotional budget relies on Parity
Method Sales Method Afford Method
previous budget in the allocation Method
of fund.
 The Relative A Percentage Of Percentage
The print medium continuous to
Payment Average Cost Impressions Of
36 rely heavily on CPM to
Received To Reach 1000 That Results In Households
determine scheduling. What is
People Clicks Tune To Tv
cpm?
Selection and scheduling
Problem
decisions associated with
37 Media Kit Media Weight Solving Media Plan
delivering advertising constitutes
Equation
a

Graphical representation of
Media
38 media schedule information is Media Plan Media Objective Time Table
Flowchart
called________

In the ad gets ad across all Multiple

39 Roadblocks Media Plan Teaser
channels at the same time Spotting

A is an estimation of company's
Media Media
40 promotional expenditures over a Media Budget Media Buying
Planning Budget
period of time

_______ is an average number of

exposures among those who have
41 Air Circulation Sov Aots
been reached, have seen the ad at
least once.

_______ is a standard method in

42 advertsing , it measures grp sov gi vac
advertising impact.
_______ is used to get a sense of
media weight in a competitive
context. It is the share of GRP's
43 sov som grp gi
for a brand within a particular
product category or competitive
set.
A measure is called
_______actually helps to look Stickiness
44 Circulation Air Gi
beyond TRP. It looks at the Index
quality of viewing.

_______ is an average number of

45 Circulation Reach Requency Coverage
copies a publication has sold.

_______ refers to the number of

Individual
46 people who have read the Sole Reader Reader Viewer
Viewer
publication.
 _____ is the actual number of Visually
Viewership
47 people who actually see the bill Adjusted Aots Som
Adjusted Metrix
board. Contact Vac

Out Of
48 OOH stands for ____________ Out Of Home Out Of House Out Of Hospital
History

Viewership data is collected on a

49 minutes level but reported on Month Wise Seconds Level. Hour Level DAY Wise
______

Geo- targeting means focusing on City,State,R

50 City State Region
_______ egion