In-Store Capacity Standards

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LC WAiKiKi MAGAZACILIK
HIZMETLERI TICARET A.S. TL Memorandum Domestic Retail
International Retail ☒
Ev ren Mh. Gulbahar Cd. No: 96
34212 Bagcilar/İSTANBUL Logistics ☐
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In-Store Capacity Standards
DATE OF REVISION DOCUMENT TRANSLATION ASSET
DATE OF ISSUING SOURCE RELATED PROCESSES
REVISION NO NO REQ UIREMENT CLASS
FIRST ISSUE
Visual Merchandising
06.12.2013 06.08.2015 6 833 IR VM Yes Internal
Visual Merchandising – In-store P roduct
Display
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A. AIM: To define folding and hanging capacity standards for stores in order to use store capacity in the
maximum level productivity.
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B. SCOPE: This memorandum covers visual merchandising capacity standards of all LC WAIKIKI
Magazacilik stores (including franchise stores)
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OVERVIEW: Capacity standards for product folding and hanging are determined by Retail Visual
Merchandising and Communication Directorate. These standards are applied when displaying products
on walls, tables, and fixtures. It is expected Store Managers, Store Visual Merchandisers, and Franchise
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/ Area Visual Merchandiser / Area Visual Manager to take necessary actions in accordance with the
outlined rules stated in this document.
C. RESPONSIBLE PARTIES:
 International Visual Merchandiser
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 Area Visual Merchandiser

 Country Visual Merchandiser
 Store Managers
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 Store Visual Merchandiser

 Area Visual Manager
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D. DEFINITIONS:
E. IMPLEMENTATION
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1. Basic Principles:
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1.1. Visual merchandising capacity standards are determined based on the store capacity by the Retail
Visual Merchandising and Communication Directorate.
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1.2. Exceptions for the implementation (only for international stores):

 Best seller fixtures will not be considered in the audit.
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 Classification walls, during the discount periods will not be considered in the audit.
 The stores which have merch-group based capacity under 80 % according to Temaonline store
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capacity, will not be considered (except Franchise stores)

 Accessory walls will not be considered in the audit.
1.3. Stock Turn

1.3.1. Stores are classified by MerchYasGroup and according to their stock turn:
Key Words: capacity standards, visual merchandising, product display
LC WAİKİKİ Magazacilik Hizmetleri Ticaret A.S. Page 1/14
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 Fast Stores by MerchYasGroups (stores turning on 3.5 weeks or faster)
 Slow Stores as MerchYasGroups (stores turning on 3.5 weeks or slower)
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Note: Outlet stores have been classified with the rule of 4.5 weeks.
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1.4. Implementation Areas of the capacity standards:
 Folding standards – Tables
 Folding standards – Displaying shelves ED
 Hanging standards –Walls
 Hanging standards – Mid floor fixtures
 Fragmented (Bestseller)
 Basics
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 Z4 and Z1
 Line collections
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1.5. TABLES
1.5.1. The number of piles merchandised across one tier of a table may differ according to the stock turn
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rate of the store for BG.

1.5.2. For 196cm wide non plexy tables on BG:
 Fast stores will merchandise 7 options across each tier.
 Slow stores will merchandise 6 options across each tier.
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O
C
N
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7 Options - Fast Stock Turn Stores 6 Options - Slow Stock Turn Stores
* *For plexy tables, standard product merchandising of one option per plexy will continue.
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1.5.3. For 165 cm wide non plexy tables on BG:
 Fast stores will merchandise 6 options across each tier.
 Slow stores will merchandise 5 options across each tier.
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6 Options - Fast Stock Turn Stores 5 Options - Slow Stock Turn Stores
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* *For plexy tables, standard product merchandising of one option per plexy will continue.
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1.5.4. On tables for all product groups one folding format shall be applied. All products are folded once
as shown below:
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O
C
N
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1.5.5. Each pile shall be 18 cm in height on 5 tier tables / 20 cm in height on 4 tier tables and contain a
single option maximizing the table capacity. Heights of piles are measured from the back of the pile
as shown below.

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20cm
18cm
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C
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1.5.6. If folded piles are 15 cm in height or below (when fragmented), two options in one pile can be
displayed to achieve 20 cm capacity height. Both options shall be in the same model, but in different
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colors.
1.5.7. In this application maximum of two options shall be used and it shall be only applied at the
bottom tier of the tables.
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20cm
18cm
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1.5.8. Options may be merchandised across the table levels horizontally e.g. crew neck, v neck or they
may be merchandised vertically where we have combination tables. Color transition shall be
merchandised vertically.
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1.5.9. While merchandising products on a table, NOS and Basic products shall be merchandised on more
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than one pile; key products shall only be merchandised on one pile.

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ED
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Exception: Stores with a very high number of tables, if they cannot fill all tables may merchandise
key product over two piles by displaying this second pile on the back of the table or on another table
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/ wall, if there is sufficient stock.
1.5.10. All products in a pile shall be sized from small (top) to largest (bottom) and size stickers applied
to the right side of the fold at a distance of 3cm from the edge. Position size stickers so size of the
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product is clearly visible. i.e. on a black garment, position the white size on the fold.
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3cm – approx. 2 finger width 3cm - hand depth

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1.5.11. Ensure there is enough space (3cm / hand depth) between the top of the pile and the shelf above
for the customers hand to shop the pile.
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1.6. DISPLAY SHELVES:
1.6.1. Merchandising standards for 120 cm wall shelves in adult groups are as follows :
• In BG and BU, Fast Stock Turn Stores will merchandise 4 piles on a shelf.
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• In BG and BU, Low Stock Turn Stores will merchandise 3 piles on a shelf.
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ED
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1.6.2. On display shelves, options may be displayed vertically or horizontally. Where product is
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displayed vertically, the same color shall be displayed vertically from top to bottom.
1.6.3. Where product is displayed horizontally, you may use only tops or tops and bottoms; but you shall
not use only bottoms.
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• 60 cm shelves shall display 2 piles.

• 112 cm shelves shall display 4 piles.
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• 120 cm shelves shall display a minimum of 3 piles and a maximum of 4 piles.

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1.6.4. Each pile shall be 20 cm in height for maximum capacity.
1.7. WALLS:
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1.7.1. On the upper levels of a wall where we display outfits on face-outs, two options shall be
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merchandised to create the outfit.
1.7.2. For Slow Stock Turn Stores the first three hangers shall be layered up to create the outfit. After
the first three dress up hangers, the product shall be displayed separately unlayered.
1.7.3. For Fast Stock Turn Stores all hangers shall be layered to create the outfit.
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Slow Stock Turn Fast Stock Turn
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Store - 3 Store - all
hangers layered hangers layered
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1.7.4. On the lower levels of a wall where we display product on face-outs, Fast stock turn stores may
merchandise 2 options on face-out.
1.7.5. If the same model (different color) cannot fill the face-out, fullness shall be achieved with another
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option. The product for the face-out shall be chosen according to the wall theme and shall be in the
same type of product. e.g. two options of shirts, two options of jeans etc.
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* Note: Slow turning stores may not do this implementation.

N
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Same option, in Different

different options, same
colours type i.e. check
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shirts
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1.7.6. The thickness of hangers and the product dictate the number of units to be merchandised by
hanging; however, garments that are not front facing shall be merchandised as they provide
customers an easy shopping.

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1.7.7. As a general principle, there shall be enough space - 10cm / hand width, for customers to shop
easily.
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10cm - hand width
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ED
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1.7.8. The correct number of options to be displayed at the side bars on the walls depends on side bar
lengths:
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 50 cm / 60cm side bars shall display 3 options – 2 tops and 1 bottom.

 84 cm side bars shall display 4 options – 2 tops and 2 bottoms.
 112 cm / 120 cm side bars shall display 5 options – 3 tops and 2 bottoms.
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C
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50cm / 60cm Side Bar 84cm Side Bar 112cm / 120cm Side Bar

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1.8. MID FLOOR HANGING:
1.8.1. On 4-arm fixtures with step arms 2 options per arm - one on the upper part of the step and one on
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the lower part of the step- shall be merchandised.
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ED
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1.9. FRAGMENTED PRODUCT

N
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Exception: If you cannot fill the arm with one option, you may use a similar option and display on the
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same arm.
1.9. FRAGMENTED (BESTSELLER)

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1.9.1. If the number of units remaining of an option is 4 units or less, these units shall be removed from
the tables, walls or fixtures and displayed on the 'Fragmented (Best Seller) fixtures.
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1.10. BASICS:
1.10.1. When merchandising on the basic walls, there shall be 4 piles in each shelf; height of the pile
shall be 20 cm in height, and 3 cm space at the top of the shelf shall be left for customers to shop,
easily.
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*NOTE: Basic wall types and dispalying types may change in accordance with the period / season.
1.10.2. There shall be 24 options in each section of the basic wall. If there are not enough options on BU
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and BG basic walls, the same color of one option can be merchandised on 2 or 3 blocks.
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ED
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N
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1.10.3. Stores which don’t have a BU and BG Basic Wall shall implement a basic table.
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• Where there is not enough depth of options, one option, and one color can be merchandised on
more than one pile, vertically.
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• Rails beside the table shall be merchandised with appropriate supporting basics such as jersey
trousers, jersey sweat bottoms, leggings or sweat sets.
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*NOTE: Key and line products are not merchandised on rails beside Basic tables.

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1.10.4. If basic products are merchandised on a table, the table shall be supported with a hanging visual
graphic (only for stores located in Turkey)
1.10.5. If there are not enough basic wall products to fill the table, tables may be merchandised with
basic t-shirt, basic body – knitwear and NOS products.
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NOTE: Key line products shall not be merchandised on Basic tables.

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1.10.6. In Large Format stores (2.000m² +), stores may display a Basic wall and a Basic table on the BU
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and BG departments.
NOTE: Implementation images for this and hanging visual graphic above table are sent to the stores in due
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course.
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1.11. Z4 and Z1
1.11.1. KDU's and rails on new concept Z4 and Z1 departments of Large Format stores (1.500m²) and
Slow Stock Turn stores shall be merchadised on only one level.
1.11.2. KDU's and rails on new concept Z+ and Z1 departments of small m² stores and Fast Stock Turn
stores may be merchandised with two levels as shown below.
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ED
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1.11.3. The lower level of the Z1 Baby wall of Large Format stores (1.500m²) and Slow Stock Turn
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stores shall be merchadised using rails.

1.11.4. The lower level of the Z1 Baby wall of small m² stores and Fast Stock Turn stores shall be
merchadised using “Z”Faceouts
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N
O
C
N
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Large m² / Slow Stock Turn Small m² / Fast Stock Turn

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1.12. LINE COLLECTIONS
1.12.1. On adult groups, the mid floor fixtures shall be merchandised with products that create a
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harmonious color synergy with the walls near to them.
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ED
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F. APPENDICES:
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G. REFERENCE DOCUMENTS:
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Prepared by / Revised Documentation

Approved by
by Management Check
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Yasemin ALTUN
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Documentation Process
Mahir BOZKURT
Furkan BASOGLU Manager Yenal GOKYILDIRIM
International Retail
VMC Process Retail Managing
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Operations Director
Development Specialist Neslihan GUREL Director
Retail Documentation
and Workflow Tracking
Specialist
F. APPENDICES:
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G. REFERENCE DOCUMENTS:
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C
ED
LL
O
TR
N
O
C
N
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Headquarters ☐

 Area Visual Merchandiser

 Store Visual Merchandiser

1.2. Exceptions for the implementation (only for international stores):

capacity, will not be considered (except Franchise stores)

1.3. Stock Turn

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rate of the store for BG.

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Key Words: capacity standards, visual merchandising, product display

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Key Words: capacity standards, visual merchandising, product display

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/ wall, if there is sufficient stock.

3cm – approx. 2 finger width 3cm - hand depth

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• 60 cm shelves shall display 2 piles.

• 120 cm shelves shall display a minimum of 3 piles and a maximum of 4 piles.

1.6.4. Each pile shall be 20 cm in height for maximum capacity.

merchandised to create the outfit.

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* Note: Slow turning stores may not do this implementation.

Same option, in Different

Key Words: capacity standards, visual merchandising, product display

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 50 cm / 60cm side bars shall display 3 options – 2 tops and 1 bottom.

Key Words: capacity standards, visual merchandising, product display

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1.9. FRAGMENTED PRODUCT

1.9. FRAGMENTED (BESTSELLER)

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Key Words: capacity standards, visual merchandising, product display

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NOTE: Key line products shall not be merchandised on Basic tables.

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stores shall be merchadised using rails.

Large m² / Slow Stock Turn Small m² / Fast Stock Turn

Key Words: capacity standards, visual merchandising, product display

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Prepared by / Revised Documentation

Print Date : 23.07.2018 15:47:54

Key Words: capacity standards, visual merchandising, product display

Print Date : 23.07.2018 15:47:54

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