2W SEASON

2W NEW YEAR
KIDS WINDOW
APPLICATION GUIDE
 APPLICATION START:

DATE 21.11.2022

APPLICATION FINISH:
01.01.2023

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 2

IMPORTANT
INFO
Window material recipes prepared
according to the definition of showcase
size (S M L XL) are included in this
presentation.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 3

 Page Close Window
6 01 Materials

15 02 Placement

33 03 Application Details

Index
 2W SEASON

KIDS
CLOSE WINDOW
KIDS CLOSE WINDOW

01 materials
LOW CEILING WINDOW MATERIALS

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 7

LOW CEILING WINDOW MATERIALS

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 8

NORMAL AND HIGH CEILING WINDOW MATERIALS

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 9

NORMAL AND HIGH CEILING WINDOW MATERIALS

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 10

LOW CEILING WINDOW MATERIALS

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 11

LOW CEILING WINDOW MATERIALS

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 12

LOW CEILING WINDOW MATERIALS
0-149 cm/150-249 cm
2 PIECE GREEN FRAME FOIL
STICKER- LARGE
S 1 PIECE SNOW FOIL STICKER
1 PIECE RED AWNING STICKER-
SMALL
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER
600-699 cm/ 700-799 cm
4 PIECE GREEN FRAME FOIL STICKER- LARGE
XL 2 PIECE SNOW FOIL STICKER-LARGE
2 PIECE RED AWNING STICKER-LARGE
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER
1 PIECE CANDY FOREX
1 PIECE LEFT BROW
1 PIECE RIGHT BROW
1 PIECE NOEL HAT FOREX-RIGHT
1 PIECE LEFT MOUTH
1 PIECE RIGHT MOUTH
2 PIECE EYE
1 PIECE GINGER HOUSE
250-299cm 300-399 cm 400-499 cm 500-599 cm
2 PIECE GREEN FRAME FOIL STICKER- 3 PIECE GREEN FRAME FOIL STICKER- LARGE
LARGE 1 PIECE SNOW FOIL STICKER-LARGE
M
1 PIECE SNOW FOIL STICKER-LARGE
1 PIECE RED AWNING STICKER- L
1 PIECE RED AWNING STICKER-LARGE
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER
MEDIUM
1 PIECE CANDY CANE-2D 1 PIECE CANDY FOREX
1 PIECE COOKIE SHOP STICKER 1 PIECE LEFT BROW
1 PIECE CANDY FOREX 1 PIECE RIGHT BROW
1 PIECE LEFT BROW 1 PIECE NOEL HAT FOREX-RIGHT
1 PIECE NOEL HAT FOREX-LEFT 1 PIECE LEFT MOUTH
1 PIECE LEFT MOUTH 1 PIECE RIGHT MOUTH
1 PIECE EYE 2 PIECE EYE
1 PIECE GINGER HOUSE
800-899 cm/900-999 cm/1000-1099 cm
5 PIECE GREEN FRAME FOIL STICKER- LARGE
XXL 2 PIECE SNOW FOIL STICKER-LARGE
2 PIECE RED AWNING STICKER-LARGE
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER
1 PIECE CANDY FOREX
2 PIECE LEFT BROW
2 PIECE RIGHT BROW
2 PIECE NOEL HAT FOREX-RIGHT
2 PIECE LEFT MOUTH
2 PIECE RIGHT MOUTH
4 PIECE EYE
1 PIECE GINGER HOUSE
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 13
NORMAL CEILING WINDOW MATERIALS
0-149 cm/150-249 cm
3 PIECE GREEN FRAME FOIL
STICKER- XLARGE
S 1 PIECE SNOW FOIL STICKER-
XLARGE
1 PIECE RED AWNING STICKER-A
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER L
600-699 cm/ 700-799 cm
6 PIECE GREEN FRAME FOIL STICKER- XLARGE
XL 2 PIECE SNOW FOIL STICKER-XLARGE
2 PIECE RED AWNING STICKER-B
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER L
1 PIECE CANDY FOREX
1 PIECE LEFT BROW
1 PIECE RIGHT BROW
1 PIECE LEFT NECKLACE
1 PIECE RIGHT NECKLACE
1 PIECE NOEL HAT FOREX-RIGHT
1 PIECE LEFT MOUTH
1 PIECE RIGHT MOUTH
2 PIECE EYE
1 PIECE GINGER HOUSE
250-299cm 300-399 cm 400-499 cm 500-599 cm
4 PIECE GREEN FRAME FOIL STICKER- XLARGE 6 PIECE GREEN FRAME FOIL STICKER- XLARGE
1 PIECE SNOW FOIL STICKER-XLARGE 1 PIECE SNOW FOIL STICKER-XLARGE
M
1 PIECE RED AWNING STICKER-B
1 PIECE CANDY CANE-2D L
1 PIECE RED AWNING STICKER-C
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER L
1 PIECE COOKIE SHOP STICKER L
1 PIECE CANDY FOREX 1 PIECE CANDY FOREX
1 PIECE LEFT BROW 1 PIECE LEFT BROW
1 PIECE LEFT NECKLACE 1 PIECE RIGHT BROW
1 PIECE NOEL HAT FOREX-LEFT 1 PIECE LEFT NECKLACE
1 PIECE LEFT MOUTH 1 PIECE RIGHT NECKLACE
1 PIECE EYE 1 PIECE NOEL HAT FOREX-RIGHT
1 PIECE LEFT MOUTH
1 PIECE RIGHT MOUTH
2 PIECE EYE
1 PIECE GINGER HOUSE
800-899 cm/900-999 cm/1000-1099 cm
6 PIECE GREEN FRAME FOIL STICKER- XLARGE
XXL 2 PIECE SNOW FOIL STICKER-XLARGE
2 PIECE RED AWNING STICKER-C
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER L
1 PIECE CANDY FOREX
2 PIECE LEFT BROW
2 PIECE RIGHT BROW
2 PIECE NOEL HAT FOREX-RIGHT
2 PIECE LEFT MOUTH
2 PIECE RIGHT MOUTH
2 PIECE LEFT NECKLACE
2 PIECE RIGHT NECKLACE
4 PIECE EYE
1 PIECE GINGER HOUSE
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 14
HIGH CEILING WINDOW MATERIALS
0-149 cm/150-249 cm
3 PIECE GREEN FRAME FOIL
STICKER- XLARGE
S 1 PIECE SNOW FOIL STICKER-
XLARGE
1 PIECE RED AWNING STICKER-A
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER L
600-699 cm/ 700-799 cm
6 PIECE GREEN FRAME FOIL STICKER- XLARGE
XL 2 PIECE SNOW FOIL STICKER-XLARGE
2 PIECE RED AWNING STICKER-B
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER L
1 PIECE CANDY FOREX
1 PIECE LEFT BROW
1 PIECE RIGHT BROW
1 PIECE LEFT NECKLACE
1 PIECE RIGHT NECKLACE
1 PIECE NOEL HAT FOREX-RIGHT
1 PIECE LEFT MOUTH
1 PIECE RIGHT MOUTH
2 PIECE EYE
1 PIECE GINGER HOUSE
250-299cm 300-399 cm 400-499 cm 500-599 cm
4 PIECE GREEN FRAME FOIL STICKER- XLARGE 6 PIECE GREEN FRAME FOIL STICKER- XLARGE
1 PIECE SNOW FOIL STICKER-XLARGE 1 PIECE SNOW FOIL STICKER-XLARGE
M
1 PIECE RED AWNING STICKER-B
1 PIECE CANDY CANE-2D L
1 PIECE RED AWNING STICKER-C
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER L
1 PIECE COOKIE SHOP STICKER L
1 PIECE CANDY FOREX 1 PIECE CANDY FOREX
1 PIECE LEFT BROW 1 PIECE LEFT BROW
1 PIECE LEFT NECKLACE 1 PIECE RIGHT BROW
1 PIECE NOEL HAT FOREX-LEFT 1 PIECE LEFT NECKLACE
1 PIECE LEFT MOUTH 1 PIECE RIGHT NECKLACE
1 PIECE EYE 1 PIECE NOEL HAT FOREX-RIGHT
1 PIECE LEFT MOUTH
1 PIECE RIGHT MOUTH
2 PIECE EYE
1 PIECE GINGER HOUSE
800-899 cm/900-999 cm/1000-1099 cm
6 PIECE GREEN FRAME FOIL STICKER- XLARGE
XXL 2 PIECE SNOW FOIL STICKER-XLARGE
2 PIECE RED AWNING STICKER-C
1 PIECE CANDY CANE-2D
1 PIECE COOKIE SHOP STICKER L
1 PIECE CANDY FOREX
2 PIECE LEFT BROW
2 PIECE RIGHT BROW
2 PIECE NOEL HAT FOREX-RIGHT
2 PIECE LEFT MOUTH
2 PIECE RIGHT MOUTH
2 PIECE LEFT NECKLACE
2 PIECE RIGHT NECKLACE
4 PIECE EYE
1 PIECE GINGER HOUSE
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 15
KIDS CLOSE WINDOW

02 Placement
LOW CEILING WINDOW PLACEMENTS

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 17
LOW CEILING WINDOW PLACEMENTS

L L
400-499 cm 500-599 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 18
LOW CEILING WINDOW PLACEMENTS

XL
600-699 cm
700-799 cm MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 19
LOW CEILING WINDOW PLACEMENTS

XXL
800-899 cm
900-999 cm
1000-1099 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 20
NORMAL CEILING WINDOW PLACEMENTS

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 21
NORMAL CEILING WINDOW PLACEMENTS

L L
400-499 cm 500-599 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 22
NORMAL CEILING WINDOW PLACEMENTS

XL
600-699 cm
700-799 cm MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 23
NORMAL CEILING WINDOW PLACEMENTS

XXL
800-899 cm
900-999 cm
1000-1099 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 24
HIGH CEILING WINDOW PLACEMENTS

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 25
HIGH CEILING WINDOW PLACEMENTS

L L
400-499 cm 500-599 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 26
HIGH CEILING WINDOW PLACEMENTS

XL
600-699 cm
700-799 cm MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 27
HIGH CEILING WINDOW PLACEMENTS

XXL
800-899 cm
900-999 cm
1000-1099 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 28
 KIDS CLOSE WINDOW

03 Application Details
• Material and top view placements are
given below.
Top View Placement

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 30

• Use mannequins at angles and depths
shown in placement.
Top View Placement

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 31

• If 2w products have not been delivered to
your store, have them produced from the
technical drawing file. Plate Placement
• You can produce it according to your
window size.

Normal and High Low Ceiling Plate

Ceiling Plate

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 32

• Remove the ears from your bear plate.

Plate Placement

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 33

• There should be no gaps between the left
and right plate.
Plate Placement

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 34

• Apply new forexes to plate with strong
double sided tape and fast strong
adhesive like the bottom examples. Plate Placement

Low Ceiling Plate Normal and High

Ceiling Plate

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 35

• Stick the eyebrow, eye, noel hat and lip on
your plate with double-sided tape
according to the measurements below. Plate Placement

Low Ceiling Plate Normal and High

Ceiling Plate

25 cm

25 cm 15 cm

15 cm
55 cm
10 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 36

• In the first step, you should attach the
green sticker below. Then you will put the
snow sticker on it.
• In the second step, you will attach the
Glass Sticker
green sticker to the top.
• In the third step, you will attach the sides. If
there is any leftover piece, you should cut it
off.

1 2 3

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 37

• In step 4, start installing the awning by
aligning it from the left. If the piece
increases on the right, you should cut it. Glass Sticker
• Finally, you should measure the width of
the showcase glass and find the middle,
and put the cookie shop sticker in the
middle.
4 5

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 38

• Place these 2w probes on top of each
other. In front of them, the candy probe
will be fixed with double-sided tape. Candy Probe
• And you will put it on the green podium
with blue wheels.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 39

• You must place the candy cane probe
inside the white mesh. Its display should
be as follows. The lower part should be Candy Cane 2d
forward and the upper part should lean
back.

Top View

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 40

• Place the navy blue and striped probe on
top of each other. Then place the ginger
house you have produced in front of it. Ginger House Probe
Secure the ginger house to the props on
the back with strong double-sided tape.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 41

• If you do not have 2w probes in your
store, you need to have the following
probes produced with feet. Probe

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 42

• If you do not have 2w probes in your
store, you need to place mannequıns lıke
the bottom example. Probe

• Your mannequins will stand in front of the ginger house and candy forex prop. The same is
true for edits of all sizes.
• If you do not have a 2W probe, you should make a stand production as in the previous
slide. MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 43
• S and M placements:
Message Sticker

Low Ceiling Plate Normal and High

Ceiling Plate

30 cm
15 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 44

• M placements:
Message Sticker

Low Ceiling Plate Normal and High

Ceiling Plate

30 cm 15 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 45

• L placements:
Message Sticker

Low Ceiling Plate Normal and High

Ceiling Plate

30 cm 15 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 46

• XL and XXL placements:
Message Sticker

Low Ceiling Plate

30 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 47

• XL and XXL placements:
Message Sticker

Normal and High

Ceiling Plate

30 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 48

 Lighting

• Spots; should be directed to mannequins, image MDF, mirror MDF, image, message
area.
• Unused spots should be removed or turned off.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 49

• Place the price format horizontally,
leaving a distance of 10 cm from the
glass. Price Plexi
• No space should be left between
adjacent plexies.

10 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 50

• Use the correct form and posture of
child mannequins.
Mannequin Form
8 age
8 age Girl
boy 6 age
6 age 4 age UNISEX
4 age girl boy UNISEX

Hands by side Hands behind Hands by side Hands behind Hands behind Hands behind
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 51
 Thank you.

RETAIL
VISUAL MERCHANDISING
DIRECTORATE