LCWAIKIKI

2W NEW YEAR
WOMAN WINDOW
APPLICATION GUIDE
 APPLICATION
DATES START:

21.11.2022

APPLICATION
FINISH:

01.01.2023

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 2

 Window material recipes prepared
IMPORTANT according to the definition of showcase
size (S M L XL XXL ) are included in this
INFORMATION presentation.

Before the window application, check

immediately when the materials reach
your store.

If there is missing material,request it.

If there is missing material, please

contact area vm.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 3

 Page

1. Closed Window Woman 5

2. Materials 6
3. Placement 12
4. Application Details 25

Index
 2W SEASON

CLOSED WINDOW
WOMAN
 CLOSED WINDOW

01 material WOMAN
LOW CEILING WINDOW MATERIALS
XXL
XL 900-999 cm
800-899 cm 1000-1099 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 7

LOW CEILING WINDOW
MESSAGE STICKER

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 8

NORMAL CEILING WINDOW MATERIALS
XXL
XL 900-999 cm
800-899 cm 1000-1099 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 9

HIGH CEILING WINDOW MATERIALS
XXL
XL 900-999 cm
800-899 cm 1000-1099 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 10

NORMAL AND HIGH CEILING WINDOW
MESSAGE STICKER

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 11

 CLOSED WINDOW

02 placement WOMAN
LOW CEILING WINDOW PLACEMENTS

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 13
LOW CEILING WINDOW PLACEMENTS

L L
400-499 cm 500-599 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 14

 LOW CEILING WINDOW PLACEMENTS

XL XL
600-699 cm 700-799 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 15

 LOW CEILING WINDOW PLACEMENTS

XL XXL
800-899 cm 900-999 cm
1000-1099 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 16

NORMAL CEILING WINDOW PLACEMENTS

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 17
NORMAL CEILING WINDOW PLACEMENTS

L L
400-499 cm 500-599 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 18
 NORMAL CEILING WINDOW PLACEMENTS

XL XL
600-699 cm 700-799 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 19

 NORMAL CEILING WINDOW PLACEMENTS

XL XXL
800-899 cm 900-999 cm
1000-1099 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 20

HIGH CEILING WINDOW PLACEMENTS

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 21
HIGH CEILING WINDOW PLACEMENTS

L L
400-499 cm 500-599 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 22
 HIGH CEILING WINDOW PLACEMENTS

XL XL
600-699 cm 700-799 cm
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 23
 HIGH CEILING WINDOW PLACEMENTS

XXL XXL
800-899 cm 900-999 cm
1000-1099 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 24

 CLOSED WINDOW

03 application details
• Use the mannequins at the angles shown in
the edits.
• Make the depth placement of the
mannequins according to the overhead
Top View Placement
views.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 26

• Probes should be placed in accordance
with the top views and at a depth.
Top View Placement

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 27

Attention:

Application Details
This area where the mannequins are
located should be centered on the window.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 28

Sticker application details for

Application Details
all window placements.

! Cut off the excess above.

! Apply the sticker starting from

the bottom.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 29

If the width of the sticker is too

Application Details
large for your window placement,
cut straight from the left and right.

850 cm

Form Example :
Sticker width size 850 cm
Windıo glass width size 750 cm

50 cm 50 cm
750 cm
CUT CUT
MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 30
• Sticker application size.

Application Details
LOW WINDOW CEILING

140 cm 55 cm 140 cm

140 cm

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 31
• Sticker application size.

Application Details
LOW WINDOW CEILING
400-499 cm and above placements.

130 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 32

 • Sticker application size.

Application Details
NORMAL WINDOW CEILING

140 cm
60 cm 140 cm

140 cm

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 33
• Sticker application size.

Application Details
NORMAL WINDOW CEILING
400-499 cm and above placements.

130 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 34

 • Sticker application size.

Application Details
HIGH WINDOW CEILING

60 cm

140 cm 130 cm 130 cm

S M M
0-149 cm 250-299 cm 300-399 cm
150-249 cm MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 35
• Sticker application size.

Application Details
HIGH WINDOW CEILING
400-499 cm and above placements.

135 cm

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 36

Sticker application details.

Application Details

Use glass cleaner or soapy

water to apply these stickers.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 37

• Trees should be produced from 16 mm forex or
reboard material.
• The sticker data sent on it should be printed. Application Details
• Feet should be attached to the back.
• Trees should stand straight. It should not be
oblique.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 38

 FOR NORMAL AND HIGH CEILING
WINDOW:
• The podium must be produced and covered Application Details
with stickers.
• Please review the technical drawing file.
• Podium should not be used on low ceilings.

Technical drawing file

Podium

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 39

ATTENTION:
Metal plate stickers should be
produced and applied as much as the Application Details
number of mannequins in the window.

Cover the
mannequin metal
plate with sticker.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 40

• Direct the spots to props and mannnequins.

Lighting

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 41

• Wigs should be combed, straightened and kept
clean.
• The cleanliness and posture of wigs should be Wigs and Make up
checked routinely.
• Make-up and eyelashes of models should be
checked on a routine basis.
• Removed eyelashes should be glued again.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 42

• Price plexis horizontally made of should be
placed at a distance of glass 10 cm.
• No space should be left between the side by Price Plexi
side plexis.

MAĞAZACILIK GÖRSEL DÜZENLEME DİREKTÖRLÜĞÜ / RETAIL VISUAL MERCHANDISING DIRECTORATE 43

 Thank you.

RETAIL
VISUAL MERCHANDISING
DIRECTORATE