LC Waikiki

Post
Coronavirus

Avrupa Genel Müdür Yardımcılığı

Content: 01 Re-Start-Up ✓Operational Checklist
✓Shipment / Product Preperations

✓Store Measures
02 Post Corona Precautions ✓Customer Measures
✓Employee Measures

✓In store Communications

03 Customer Communication ✓Outdoor Communications

✓Competitor Analysis
04 Purshasing Behaviours ✓Surface Area/ Performance
✓Best / Worse Sellers

✓Customer Conversion Rates

05 Competitors Trade Indicators ✓Online- Offline Trade Balancing

✓Board Decision Required for

06 Question Marks implementation
 Re-Start-Up

Operational Checklist

Avrupa Genel Müdür Yardımcılığı

Re- Opening Checklist
Re- Opening Checklist
Re- Opening Checklist
Re- Opening Checklist
 Re-Start-Up
Shipment /
Product Preperations

Avrupa Genel Müdür Yardımcılığı

 Shipment /
Product Preperations

• The suitability of the product selection for the

season that we will re-open will be ensured.
• Unsuitable products going to be send as return
• Store will be ready to easly do new shipment
acceptance
• Visual editings going to be done
• Number of targeted boxes for each store going
to be controlled and changed according to
needs
• The ideal occupancy level going to be achived.
• Label control going to be done.
• Depot- rayon accuracy going to be achived.
 Post Corona
Precautions
Store Hygiene
Measures

Avrupa Genel Müdür Yardımcılığı

Store Hygiene
Measures:
• Increasing the cleaning frequency of the store
during the day.
• By reducing the number of fixtures, ensuring that
customers shop by protecting the social distance.
• Re-planning of fixture layouts in the store.
• Hanging brochures about hygiene and social
distance in the store and announcing them
frequently.
• Putting hand disinfection machines to enterances
and cash points.
• Care and use of the ventilation systems of the
stores and ensuring the fresh air get in the stores.
 Store Hygiene
Measures:
• Preparing the emergency plan on a store basis. What
to do if there are signs of virus in the staff or
customer.
• Minimizing physical contact by keeping the doors
between warehouse and sales area constantly open.
• Deep disinfection operation will be conducted in all
stores before opening.
• Gloves should be used for money collection and
money transfers ( BRINKS) to avoid any physical
contact with cash, bags or documents and washing
hands with soap or antiseptic after process.
• Agrements with cleaning companies must be
updated about new cleaning requirements.
 Store Hygiene
Measures:
• Respective announcements are put on the
entrances and in store to inform the customers
about preventive measures taken in LC WAIKIKI
stores.
• Announcements to customers about keeping social
distance of more than 2 m between them.
• Fitting Rooms, cash points areas are being cleaned
with high frequency.
• Store entrances,sections and shopping bags are
being cleaned with high frequency.
• Training contents must be prepared for store staff.
• In case there was an infected person in the store,
we close the store for thorough disinfection.
 Post Corona
Precautions
Customer Hygiene
Measures

Avrupa Genel Müdür Yardımcılığı

Customer Hygiene
Measures
• Putting disinfectant inside the store.
• Sticker is affixed to the places for customers to
wait in front of the cash registers. In front of
the till area can be rearranged and the
transition to a single-strip single cash point is
applied as in the passport queues.
• Directing customers to use credit cards instead
of cash.
• Removal of tester products and cash point
mini accesories in all store.
• Giving gloves and masks to customers from
store entrance.
 Customer Hygiene
Measures
• Taking the specified number of customers into the
store at the same time. (There will be staff at the
entrance) Increasing the number of store personnel
according to the floors.
• Cash points covered with plexy.
• Cabin usage should be banned. (Customer tried the
product in the cabin, what do we do next? Or products
coming from cabinet can be kept at a separate point
for 48 hours.)
• Products coming for return - exchange can be kept at a
separate point for 48 hours.
Customer Hygiene
Measures
• A systematical feature can be added to bank pos
devices for customers to use by themselves to
prevent interaction between cashier and customer.
• Ironing and steaming every product which came
from return, exchange or fitting room.
• Measuring temperature of customers at the store
entrance.
• Self-disinfecting mats should be placed at the
store entrances.
 Post Corona
Precautions
Employee Hygiene
Measures

Avrupa Genel Müdür Yardımcılığı

Employees Hygiene
Measures
• Fever of the staff is measured every morning
for all staff and recorded on the table for
follow-up.
• Adequate hand sanitizer / soap / paper towels
are provided.
• Daily clothes of the personnel are separated
from the work clothes. (It may be necessary to
increase the number of staff cabinets or to put
daily clothes in a plastic bag etc.)
• In case of infection, the personnel are divided
into teams and operated. (Red team-blue
team-green team etc.)
Employees Hygiene
Measures
• Providing a mask with visor for cashiers, cabin
and warehouse staff.
• Using gloves and masks for all employees.
(These should be changed every 3 hours.)
• While serving the customer, staff should be
least 2 meter away to protect social distance.
• Ensuring that each computer and till is used by
a single employee. Disinfection of all materials
at the end of the shift. (Scissors, mouse,
keyboard, etc.)
• Providing closed drinking water to all staff.
Cancellation of water dispensers, tea
machines.
Employees Hygiene
Measures
• During reception, unloading boxes all boxes
should be disinfected with sanitizer spray, stored
in area exposed to sun or fresh air for about 10
minutes. ( with the presence of the security
guard)
• Delivery notes , waybills and all documents
received by the truck driver should be
disinfected with spray.
• The pallet truck handle must be disinfected
regularly.
• Devices (Motorola,pidion etc.) used in reception
process should be disinfected regularly and
stored till another usage.
Employees Hygiene
Measures
• Warehouse team should be fixed for reception
process to control human resource and schedule.
• Sticker is affixed to the places for cashiers behind
the cash registers.
• Signing special agreement about informing the
employers if any of their contacted person are
infected.
• In case a signal that a corona-infected visitor was in
the store the staff who worked at the time of
his/her visit is sent home for isolation (min 5 days)
and their condition is being checked one by one.
• Store kitchens should be banned to staff usage.
 Customer
Communication
➢ In-Store
➢ Ourdoor

Avrupa Genel Müdür Yardımcılığı

We will inform our
customers about:
✓When we will re-open our stores?
✓What kind of precoutions we took for them?

In-store:
✓ Cash point announcements
✓ Window visuals
✓ A3, A4, A5 on fixtures, tables, walls

Outdoor:
✓ Radio announcements
✓ Social media pages
 Product
Preferences
Changing Trends

Avrupa Genel Müdür Yardımcılığı

Changing Trends
Competitor Analysis:
✓ Price policy
✓ Campaigns
✓ Best practices about precautions

Surface Area/ Performance:

✓ Review in buyer group detail weekly

Best / Worse Sellers:

✓ Review in special code detail daily
 Trade
Indicators
Customer
Conversion Rates

Avrupa Genel Müdür Yardımcılığı

Customer
Conversion Rates
Customer conversion rates going to be followed
closely;
✓ Malls rates
✓ Stores rates
✓ Comparisons with before corona period
✓ Comparison with last year same period
 Trade
Indicators
Online- Offline
Trade Balancing

Avrupa Genel Müdür Yardımcılığı

Online- Offline Trade
Balancing
✓ Changing trends going to be followed closely.

✓ Concentration of existing e-commerce centers

will be improved by names of logistics, product
range and customer experiences.

✓ Opening growny stores in countries.

✓ In countres where we have never been yet, e-

commerce studies will be carried.
 Question
Marks
Board Decision
Required for
implementation

Avrupa Genel Müdür Yardımcılığı

▪ Will we take our customers into the store
with a certain person constraint?

▪ Will we give our customers free masks and

gloves?

▪ Will our employees wear masks and gloves?

▪ Can we prohibit the use of fitting rooms?

▪ Will we check if our customers have a

fever?

▪ If the fever is high, what path will we

follow?
Thank you..
Avrupa Genel Müdür Yardımcılığı