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m) There must be alternative means or course of action for obtaining the objectives.
(1v) There must be some doubt in the minds of a researcher with regard to the selection of
alternati ves.
There must be some environment to which the difficulty pertains.
and the depth to which the problem will be addressed. Researcher can cover a wide field
46 Business Research Methods
criically about your own experiences and/or frustrations with an issue facing society. your
community. your neighborhood, your family, or your personal life. This can be derived, for
Cxample, from deliberate observations of certain relationships for which there is no clear
explanation or witnessing an event that appears harmful to a person or group or that is out of the
ordinary.
(P)Relevant Literature
The selection of a research problem can be derived from an extensive and thorough review
of pertinent research associated with your overall area of interest. This may reveal where gaps
exist in our understanding of a topic. Research may be conducted to: 1) fill such gaps in
knowledge; 2) evaluate if the methodologies employed in prior studies can be adapted to solve
other problems; or, 3) determine if a similar study could be conducted in a different subject area
or applied to different study sample. Also, authors frequently conclude their studies by
mentioning implications for further research; this can also be a valuable source of new problems
to investigate.
RESEARCH OBJECTIVES
Objective of research is one the important elements for conducting any research because it
helps in determining the possibility of conducting the study. Basically, the broad aim
researches is to confim the reliability of existing knowledge and to find the deviation of existing
knowledge ic. to contribute new knowledge in the existing knowledge. Before conducting the
research it is important to identify your objective(s) because it evades wastage of time and
efforts in afterward stages. Keeping the system requirement into consideration, research
objectives must be clearly identifiable. To identify a research objective(s) following things are
Research Queshions
Rescarch questions arise before the study is conducted. These problems are the issues
which are not resolved till date. Some of the important problems which can arise during research
are: What is the objective(s) of the study? How would the objective(s) of the study be achieved?
And why is the specified method applied for the study? Objectives and Hypotheses of the study
or research problem would be achieved by giving answers to the above questions.
Eypotheses
be
Hypotheses are assumptions about some population which must
characteristics of
of empirical evidence. Few examples of the hypotheses are
accepted or rejected on the basis
given below:
Introduction 17
situation where the influence is not explicit. After collecting und analyzing the data the fact Can
be identificd.
the study must be properly defincd. Assumptions of the study will make the research infeasible
when it will consider the whole universe in the study. Although, it may be bencficial for the firm
to evaluate cach and every aspect during the process of research but it is nol possible due to size
A research testing the relationship between sales and the education level of sales force of
d on
an organization.
b) A research on training methods to find out the merits and demerits of numerous training
methods applied in a firm with a view to increase the productivity of labor.
) A research on layout design aimed to minimize the material handling cost and increase the
equipment utilization.
d) A research on advertising budget in relation to other expenditures such that the incremental
sales revenue is maximized.