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International Journal of Hospitality Management 60 (2017) 48–57

Contents lists available at ScienceDirect

International Journal of Hospitality Management


journal homepage: www.elsevier.com/locate/ijhosman

Discussion paper

Hospitality employees promotional attitude: Findings from graduates


of a twelve-month management training program
Wen Chang a,∗ , James A. Busser b
a
Department of Apparel, Events, and Hospitality Management, Iowa State University, 6W MacKay Hall, 2302 Osborn Drive, Ames, IA, 50010-1078, United
States
b
William F. Harrah College of Hotel Administration, University of Nevada Las Vegas, 4505 Maryland Parkway, Box 456021, Las Vegas, NV 89154-6021,
United States

a r t i c l e i n f o a b s t r a c t

Article history: Mentoring is considered an important human resources training program but is seldom discussed as an
Received 7 October 2015 internal marketing tool in the hospitality management literature. This study, using a major hotel com-
Received in revised form pany’s formal mentoring program, empirically tested mentoring’s influence on employee’s promotional
26 September 2016
attitude. Employee psychological contract theory provided the theoretical foundation for the study. The
Accepted 27 September 2016
proposed research model was tested using Partial Least Squares (PLS) SEM. The results showed that
Available online 15 October 2016
mentor functions (i.e., career development and psychosocial support) were antecedents of employee
promotional attitude. In addition, employee’s psychological contract breach and employee’s affective
Keywords:
Formal mentoring
organizational commitment were mediators between mentor functions and promotional attitude, with
Mentor functions affective organizational commitment showing a full mediation effect. These results provide both theo-
Promotional attitudes retical and managerial implications and offer opportunities for future research.
Employee psychological contract Published by Elsevier Ltd.
PLS-SEM

1. Introduction shapes mentees’ attitudes toward the organization as an inter-


nal marketing tool. Internal marketing emphasizes communicating
To increase hospitality employees’ career satisfaction, a suc- organizational values to employees and helping them to set up a
cessful career management program should contain three key clear understanding of what to expect (Rafiq and Ahmed, 2000),
elements: (1) appraisal and advice, (2) development, and (3) train- thereby increasing employee satisfaction and service quality (Kong
ing (Kong et al., 2011, 2012). Career management programs are et al., 2015). Hospitality employees, especially front-line employees
particularly important for younger hospitality employees that are the most valuable resource for a company because they are the
expect a genuine and meaningful start to their career, providing ones who deliver services to customers and are brand ambassadors.
personal and professional development (Anastasios, 2007). This is An efficient internal marketing process could substantially assist
easily achieved through well designed and administrated mentor organizations to shape their employees’ attitudes and behaviors.
program. Mentoring is a critical element of employee development Over time, hospitality employees develop opinions about their
and training and often considered an organizational socialization employer and share them with friends, family and cowork-
tool, especially when a mentor is formally assigned to a new recruit ers (Trowbrige, 2001). Moreover, these opinions have also been
(Chao, 2007). Various mentoring benefits were revealed in the posted on social media (Higginbottom, 2014). With the explo-
literature both at the organization and individual level, such as sion of social media usage, employees’ shared information has
increased organization attractiveness (Allen and O’Brien, 2006) and become increasingly important to companies. Externally, employ-
improved job performance (Li et al., 2016). In the hospitality indus- ees’ shared opinions toward the company influence their friends
try, lacking mentor support was a major factor preventing female and family, who are potential customers or employees of the com-
employees from succeeding in their career (Kattara, 2005). How- pany (Greene et al., 1994). Internally, since hospitality companies
ever, there is a lack of research investigating whether mentoring rely on employee-customer interactions to deliver services (To
et al., 2015), it is imperative to avoid having negative opinions
shared among their employees. Therefore, promoting employees’
∗ Corresponding author.
positive information sharing has become an urgent concern in the
E-mail addresses: wchang@iastate.edu (W. Chang), james.busser@unlv.edu
workplace, especially in the hospitality industry. However, the link-
(J.A. Busser).

http://dx.doi.org/10.1016/j.ijhm.2016.09.013
0278-4319/Published by Elsevier Ltd.
W. Chang, J.A. Busser / International Journal of Hospitality Management 60 (2017) 48–57 49

age between mentoring and employee’s promotional attitude is itate their advancement in the organization. Research revealed
missing in the literature. that active knowledge sharing in hospitality organizations had
Adding to the dearth of mentorship study in the hospitality a positive effect on the organization’s learning environment and
industry, this research investigates a major hospitality company’s effectiveness as well as frontline employee job satisfaction (Lee,
formal mentoring program with the purpose to understand the role 2016; Yang, 2009). Psychosocial support addresses the interper-
of mentor functions on hospitality mentees’ promotional attitude. sonal aspects of the mentoring relationship and enhances mentees’
In addition, this study included psychological contract breach and sense of competence, identity, and effectiveness in a professional
affective organizational commitment as two mediators between role. While career development focuses on providing the neces-
the antecedent of mentor functions and the outcome of promo- sary working knowledge, skills and abilities to mentees and assists
tional attitude (Fig. 1). As an exploratory study to understand them to achieve their career goal, psychosocial support centers on
mentees’ promotional attitude, this case study extends scholars’ the quality of personal relationships between mentors and mentees
understanding of promotional attitude and its linkage to mentor- (Ragins and McFarlin, 1990) and fosters mentees’ psychological sta-
ing. By introducing two mediators into the relationship, this study bility. This function is normally achieved through mentor’s personal
potentially provides a new approach to assess mentoring and its support and consultation. Psychosocial support was highly related
theoretical outcomes. Furthermore, it contributes to the litera- to hospitality employee job satisfaction, organizational commit-
ture on psychological contract theory by clarifying mentors’ role in ment and turnover intention (Kim et al., 2015). In addition to the
psychological contract breach. Practically, this study provides rec- benefits that mentoring brings to individual mentors and mentees,
ommendations to hospitality managers regarding the design and it also benefits the organization as a whole. Some key organizational
implementation of formal mentoring programs. More importantly, benefits from mentoring include increased socialization (Ostroff
it offers managers a potential psychological remedy to improve and Kozlowski, 1993), improved diversity practices (Madera, 2013)
employee attitudes that are broadly shared through social media. and reduced turnover (Smith and Ingersoll, 2004).
Mentoring is a communication process, in which, organizations
can systematically deliver the organizations’ culture, values, vision
2. Theoretical background and hypotheses and mission to their employees. This kind of systematic and ongo-
ing communication is ardently advocated by internal marketing
2.1. Mentorship and mentorship functions (Berry et al., 1976). Researchers suggest that internal marketing
is an implementation vehicle for organizational strategies and an
Mentorship is “an intense interpersonal exchange between organizational change management tool (Rafiq and Ahmed, 2000).
a senior experienced colleague and a less experienced junior Therefore, mentoring, as an effective communication tool, is indis-
colleague in which, the mentor provides support, direction, pensable to an organization’s internal marketing process.
and feedback regarding career plans and personal development”
(Russell & Adams, 1997, p. 2). Different types of mentorship are 2.2. Mentoring and psychological contracts
often discussed in the literature, especially formal and informal
approaches (e.g. Allen and O’Brien, 2006; Ragins and Cotton, 1999). Psychological contract theory has been widely used to explain
Duration and initiation of a mentorship are two key elements the relationship between an organization and its employees
to distinguish formal mentoring from informal mentoring (Kram, (Conway and Briner, 2005). A psychological contract is defined
1985; Ragins and Cotton, 1999). Formal mentorships are initiated as “an individual’s belief regarding the terms and conditions of
by the organization and are usually shorter in duration compared a reciprocal exchange agreement between that focal person and
to informal mentorships. Normally, in a formal mentorship the another party” (Rousseau, 1989, p. 123). Unlike written contracts,
organization assigns mentors to mentees and determines specific psychological contracts are dynamic and grounded on implicit per-
responsibilities for mentors. Conversely informal mentorships start ceptions between the organization and employees. Therefore, on
spontaneously with either the mentor or mentee initiating the rela- the basis of perceived employer promises, employees dynamically
tionship and usually lasts longer, sometimes over the span of a change their perceptions of these promises, and evaluate the fulfill-
career. Regardless of the mentorship type, mentoring is considered ment of the psychological contract by comparing their expectations
a beneficial tool in building and maintaining relationships between with the organization’s actual inducements. Since employees do
employees and the organization (Ragins and Kram, 2007). not negotiate their contract terms with the organization, psycho-
It is worth noting that informal mentoring is more of a personal logical contracts are subjective, unilateral and reside only in the
level relationship than a managerial tool. In the workplace, infor- eyes of the beholder (Robinson and Rousseau, 1994). In formal
mal mentoring is preferred and can be encouraged through formal mentoring, once a mentor is provided, this person is signaled as
mentor programs. However, the development and success of infor- the liaison between the mentee and the organization; effectively
mal mentoring depends on many personal characteristics including an agent of the organization. The mentor’s behavior is consid-
gender and personality (Scandura and Williams, 2001; Turban and ered an indication of the organization’s intentions (Levinson, 1965).
Lee, 2007). Personal characteristics are often beyond the organiza- In this case, mentors develop psychological contracts with their
tions’ ability to match mentors and mentees. Therefore, this study mentees (Rousseau, 1995) and their behaviors influence mentees’
focuses only on a formal mentoring program. beliefs. When the mentees’ beliefs of mentors’ promises are higher
Mentoring is beneficial to mentors as well as mentees. Men- than actual inducements, a psychological contract breach occurs
toring increases mentors’ personal satisfaction (Allen et al., 1997), (Robinson and Morrison, 2000).
rewards and recognition among peers (Ragins and Scandura, 1999), Psychological contract breach has a compelling ability to link
and encourages their learning of emerging technologies and skills psychological contracts with outcomes and has emerged as the
(Lankau and Scandura, 2002). All of these benefits contribute most empirically examined construct in the literature. Morrison
to mentors’ meaning of work, which in turn increases their job and Robinson (1997) identified two types of psychological contract
engagement and organizational commitment in the hospitality breach: (a) breach from deliberately reneging and (b) breach from
industry (Jung and Yoon, 2016). For mentees, mentorship provides incongruence. The former breach occurs when the organizations’
two major functions: career development and psychosocial sup- agents (e.g., mentors) know they are breaching promises, while
port (Kram, 1985). Career development includes the opportunity incongruence occurs when agents’ understanding of promises dif-
and guidance for mentees to acquire work knowledge and facil- fer from employees’ understanding. Research suggested that when
50 W. Chang, J.A. Busser / International Journal of Hospitality Management 60 (2017) 48–57

Fig. 1. Proposed Research Model.

a psychological contract breach occurs, employees view them- ered a very similar but distinct construct from organizational
selves as victims and analyze the situation through both cognitive identification. Van Knippenberg and Sleebos (2006) argued that
and emotional loops to identify a resolution (To et al., 2015). organizational identification focuses more on self-definition and
Four types of psychological contract outcomes were proposed: self-concept while affective organizational commitment focuses
thriving, reactivation, impairment and dissolution (Tomprou et al., more on social exchanges by recognizing individuals as a psycho-
2015). The first three outcomes all lead to a new psychological logically separate entity from organizations. However, they also
contract, while the dissolution outcome leaves employees in a dys- suggested that affective organizational commitment has a strong
functional state and a feeling of violation. When mentees do not correlation with organizational identification (Van Knippenberg
receive expected mentor functions, they either adjust their expec- and Sleebos, 2006). In other words, affective organizational com-
tations to create a new psychological contract or they do not accept mitment can be a strong indicator of employees’ organizational
the circumstances and exhibit anger or resentment. No matter identification.
which outcome is finally realized, psychological contract breach Researchers found that affective organizational commitment
was found to have negative impacts on employee work attitudes has a significant positive relationship with desired employee
and behaviors. Research revealed that a breach of employer obliga- behaviors including reduced turnover intention and actual
tions resulted in negative consequences for employee commitment turnover (Meyer et al., 2002). In the mentoring context, organiza-
(Bashir and Nasir, 2013), satisfaction (Gakovic and Tetrick, 2003), tional commitment was found to have a mediating effect between
trust (Robinson, 1996) and even turnover (Collins, 2010). mentoring and desired employee variables including job perfor-
Mentoring can be seen as a promise from an organization to mance, job involvement and reduced turnover intention (Chew
mentees, especially when a formal mentoring program is designed and Wong, 2008; Craig et al., 2013; Payne and Huffman, 2005).
as a part of a required management-training program. Meanwhile, Lankau and Chung (1998) found that hotel line-employees, who
it can also be seen as a managerial tool on organization-employee have a mentor, reported higher organizational commitment. This
relationships. When a mentor cares about their mentee and exceeds underlying relationship is easy to explain. Employees, who receive
their expectations, mentees’ determination of a contract breach more assistance from their mentors perceive more support from
should be low. But if a mentor provides unsatisfactory mentor func- their organization and trust their organization more because their
tions to them, mentees’ feelings of a psychological contract breach mentors were assigned by the organization. This feeling of being
should increase. Therefore, we hypothesize: supported by the organization along with trust in the organiza-
tion increases their affective commitment (Eisenberger et al., 1990).
H1. Mentees’ perceived mentor function is negatively related to
Therefore, we hypothesize:
their psychological contract breach.
H2. Mentees’ perceived mentor function is positively related to
2.3. Affective organizational commitment their affective organizational commitment.

When new employees start their job in an organization through Psychological contract breach also plays a critical role in affec-
a formal mentoring program, this mentoring program often is con- tive organizational commitment. Research has found that general
sidered a part of organizational socialization, in which mentees employees’ psychological contract breach was negatively related
acquire necessary attitudes, values and social knowledge to to their affective organizational commitment (Zhao et al., 2007).
be effective (Chao, 2007). It is long held belief that organiza- Similarly, this effect was also found in hospitality employees (Li
tional socialization fosters employees’ organizational identification et al., 2016). Moreover, hospitality employees, who experienced
(Buchanan, 1974). In other words, mentorship assists employees emotional exhaustion from an unfulfilled organizational mission,
to identify themselves with the organization by sharing a common were depressed and had lower performance levels (Karatepe and
goal, values and attitudes. Kaviti, 2016; Karatepe and Tizabi, 2011). Mentors, especially those
Organizational commitment captures the relative strength of in a formal program, are often considered a representative of the
an employee’s identification with and involvement in a particular organization. Therefore, a mentor’s breach of mentees’ psycho-
organization (Mowday et al., 1982). More specially, affective orga- logical contract signals a lower level of organizational support,
nizational commitment is an employee’s emotional attachment which diminishes mentees’ trust in the organization (Robinson,
to a particular organization (Meyer and Allen, 1991). Employees 1996). In the hospitality industry, research showed that organi-
with high affective organizational commitment feel they are part zational support buffered the effect of employees’ emotions on
of the company and remain because they want to not because burnout (Karatepe, 2011) and mediated the effect of their personal
they have to. Affective organizational commitment was consid- resources on job performance (Karatepe, 2015). This diminished
W. Chang, J.A. Busser / International Journal of Hospitality Management 60 (2017) 48–57 51

trust and feeling of less care and support from the organization “service” recovery. When mentees experience psychological con-
increases the psychological distance between the mentee and the tract breach from other parties in the organization, mentor’s rapid
organization, which in turn reduces mentees’ identification and response to adjust the incongruence between the organization’s
commitment with the organization (Li et al., 2016). In other words, inducement and mentees’ expectation can actually help to reduce
when mentees experience dissatisfactions with their mentors, they mentees’ negative emotions. Mentors can support mentees either
start to feel less belonging to the organization. This reduced sense by correcting the wrongful organizational action or by adjusting
of belonging also reduces mentees’ emotional attachment to the mentees’ unrealistic expectations. Since mentees’ psychological
organization as well as performance. Therefore: contracts are dynamic and impacted by their experience (Rousseau,
2001), a mentor can substantially influence a mentee’s expecta-
H3. Mentees’ psychological contract breach is negatively related
tions. After a psychological contract breach happens, the faster
to their affective organizational commitment.
that mentees adjust their expectations to meet the organization’s
H4. Mentees’ psychological contract breach mediates the positive inducements, the better outcomes realized, such as new psycholog-
relationship between mentor functions and affective organiza- ical contracts (Tomprou et al., 2015). By reducing the negative affect
tional commitment. of a psychological contract breach, mentees’ promotional attitude
could also be increased.
2.4. Promotional attitude Weiss and Cropanzano (1996) introduced affective event theory
to explain employee work attitudes. They proposed that employ-
People share opinions about products they consume in their life ees are exposed to various events at work, and these events trigger
and this shared behavior has become a most reliable source of infor- a number of affective experiences. Accumulated affective expe-
mation in purchase decisions (Reynolds and Beatty, 1999). In the riences eventually shape employees’ work attitudes resulting in
workplace, employees also share opinions about their employer employees’ judgment and affect driven behaviors at work. Under
with their friends and family; increasingly they share on social a formal mentoring context, mentees receive different facets of
media (Higginbottom, 2014). These opinions shared online and mentor functions. These mentor functions shape their perceived
offline significantly impact an organization’s image and reputa- psychological contract and affective commitment at work. By
tion. In marketing, customers’ intention to share opinions with viewing psychological contract breach as a work event and affec-
their friends and family is called word-of-mouth (WOM) inten- tive commitment as an affective experience, these two constructs
tion. While in human resource management, employees’ sharing together should predict employees’ promotional attitude. There-
of positive employer information in their personal life is a promo- fore, we hypothesize:
tional attitude (Arnett et al., 2003). In other words, promotional
H7. Mentees’ affective organizational commitment mediates the
attitude captures the concept of providing positive WOM for orga-
relationship between mentor functions and promotional attitude.
nizations by employees in their personal life. It has been recognized
as an important brand-building attitude (Morhart et al., 2009), but H8. Mentees’ affective organizational commitment mediates the
was not thoroughly studied in the management literature. How- relationship between their psychological contract breach and pro-
ever, since promotional attitude is very similar to WOM intention, motional attitude.
arguments can be borrowed from WOM literature.
Research has well established the importance of both online 3. Method
and offline WOM (Brown and Reingen, 1987; Dellarocas, 2003).
Although WOM can be both positive and negative, researchers and 3.1. Sample and data collection
practitioners tend to emphasize positive WOM. Customer satisfac-
tion and commitment were found as the two major antecedents The population of this case study consisted of the mentees who
of positive WOM (de Matos and Rossi, 2008). Cantallops and Salvi graduated from a management-training program at a major hos-
(2014) further identified several generating factors or antecedents pitality company in the United States. On average, about 30–35
of online WOM in the literature, including customer satisfaction, mentees graduate from the program each year. Therefore, in order
helping companies, helping other vacationers and social identity. to obtain more responses, this study used a convenience sampling
Mirroring the WOM literature, when employees are treated well strategy. Convenience sampling allows researchers to collect large
in a company, they feel more attached so they are more likely to number of completed questionnaires quickly and conveniently,
communicate positively. Conversely when they feel dissatisfied or especially for exploratory studies (Zikmund et al., 2012). However,
when their expectations are not fulfilled, they are less likely to since a convenience sample is a non-probability sample, it is sub-
communicate positively. Therefore, it is hypothesized: ject to selection bias and sampling error and also is vulnerable on
its generalizability (Zikmund et al., 2012).
H5. Mentees’ psychological contract breach negatively relates to
Questionnaires were distributed through Qualtics.com to every
their promotional attitude.
eligible employee’s email address (N = 138). Data collection was
H6. Mentees’ affective organizational commitment is positively executed in a semi-chronological order. Recent graduates were
related to their promotional attitude. surveyed earlier except for the 2015 graduates, since they grad-
uated after the beginning of the initial data collection. Specifically,
2.5. Mentors’ role in psychological contract breach recovery the survey was sent to employees in three rounds. The first round
was collected from the 2014 graduates in May 2014; the second
As discussed, mentors play a significant role in forming mentees’ round targeted the 2012 and 2013 graduates and was collected in
psychological contracts; they could also play critical roles in October 2014; and the final round for the 2015 graduates was com-
psychological contract breach recovery. Mentees’ psychological pleted in September 2015. During the data collection, mentees who
contracts could be breached by mentors but also by other employ- graduated in 2012 indicated substantial recall challenges, there-
ees such as direct supervisors, managers and human resource fore the sample frame for this study was determined to include
personnel. However, the presence of a beneficial mentor could only mentees who graduated from 2013 through 2015. In total,
potentially reduce the negative impact created by a psychological 112 employees started the questionnaire but 43 completed less
contract breach. Besides the role of providing organizational sup- than 85% of the survey and were not included in the analysis due to
port, mentors could also play a significant role in providing rapid substantial missing data (Hair et al., 2014). Therefore, 69 responses
52 W. Chang, J.A. Busser / International Journal of Hospitality Management 60 (2017) 48–57

Table 1 mentor function and together explains the latent construct of men-
Demographic information.
tor function, this construct is a formative construct. The indicators
Demographic n % for career development and psychosocial support are all manifes-
Gender tations of these two types of mentor functions respectively.
Male 28 40.6
Female 35 50.7
3.3. Common method bias
Prefer not to disclose 6 8.7

Ethnicity In order to minimize common method bias, the research fol-


White 42 60.9
Hispanic/Latino(a) 3 4.3
lowed the recommendations by Podsakoff et al. (2003). First, at
Black/African American 3 4.3 the beginning of the survey, the authors insured participant’s
Asian 8 11.6 anonymity and acknowledged that there was not a preferred
Others 2 2.9 answer for the questions in the survey. Then, after the data was
Prefer not to disclose 11 15.9
collected, Harman’s one-factor test was conducted. The results
Age of the exploratory factor analysis showed that the common fac-
22–25 41 59.4 tor explained 38.37% of the variance in the data. A confirmatory
26–30 9 13.0
factor analysis was conducted and the results showed that a one-
31+ 7 10.1
Prefer not to disclose 12 17.4 factor model does not fit the data very well (␹2 = 1791.52, df = 434,
p = 0.000, CFI = 0.37; RMSEA = 0.21). A four-factor model fit the data
better (␹2 = 1125.36, df = 428, p = 0.000, CFI = 0.68; RMSEA = 0.11),
were retained for the final analysis, yielding a 50% response rate. but a five-factor model fit the data the best (␹2 = 850.57, df = 424,
Table 1 presents the demographic information for the participants. p = 0.000, CFI = 0.81; RMSEA = 0.09). These results suggested that
The majority of participants were White (60.9%) and female (50.7%), common method bias would not interfere with the PLS-SEM anal-
who were 22–25 years old (59.4%). ysis. Moreover, the difference between the four-factor model and
the five-factor model indicated that the mentoring function was
better depicted as a two-factor 2nd order construct.
3.2. Measurement of variables

The measures used in this study were all validated scales. 3.4. Data analysis
Mentor functions were assessed using Noe’s (1988) 17-item mea-
sure scale with a 5-point Likert response scale, with 1 = “Disagree Because of the exploratory nature of this study, the limitation of
Strongly” to 5 = “Agree Strongly” (Cronbach’s ␣ = 0.86 and 0.87 the sample size and the formative 2nd order measurement model,
respectively to career mentoring and psychosocial mentoring). Partial Least Square (PLS) SEM was used to analyze the data (Hair
Psychological contract breach was measured by Robinson and et al., 2014). According to sample size recommendations provided
Morrison’s (2000) 5-item scale that also used a 5-point Lik- by Hair et al. (2014), 69 subjects was sufficient to test the pro-
ert response scale, 1 = “Disagree Strongly” to 5 = “Agree Strongly” posed relationships at an 80% statistical power. Data was analyzed
(Cronbach’s ␣ = 0.92). Meyer et al., 1993 6-item measure of affec- using SPSS 22 and SmartPLS 3. Unlike covariance based SEM, PLS
tive organizational commitment was used with a 7-point Likert SEM does not provide a global goodness-of-fit measure (Henseler
response scale, 1 = “Disagree Strongly” to 7 = “Agree Strongly” and Sarstedt, 2013), but Hair et al. (2014) provided a two-step
(Cronbach’s ␣ = 0.73). Finally, Arnett et al.’s (2003) 3-item pro- procedure to assess the adequacy of the model. All of the results
motional attitude measure used a 5-point Likert response scale, were evaluated under Hair et al.’s (2014) suggestions. The proposed
1 = “Disagree Strongly” to 5 = “Agree Strongly” was utilized (Cron- model is provided in Fig. 1. The repeated indicators method was
bach’s ␣ = 0.90). used to test the second order formative factors (Chin et al., 2003).
Based on classic test theory (Lord et al., 1968), reflective mea-
surement models dominate modern business empirical research. 4. Results
However, several researchers suggested that reconsidering mea-
surement model types is necessary, because misspecification in 4.1. Outer model results
the model can cause a significant concern (Diamantopoulos et al.,
2008; Podsakoff et al., 2006). Reflective measurement models con- In order to assess the reflective measurement, four aspects need
sider all measurement items as indicators of the construct. These to be evaluated: internal consistency reliability, indicator reliabil-
indicators are manifestations of the latent variable and changes ity, convergent validity and discriminant validity. All of the outer
in the latent variable cause changes in the indicators. The logic of loadings in the model were higher than 0.73 and were statistically
causality in formative measurement models is directly opposite of significant (p < 0.001), except three items in affective commit-
reflective models. That is, instead of considering indicators as man- ment. Among those three items, “I really feel as if the company’s
ifestations; formative models recognize indicators as components problems are my own” had the lowest outer loading (b = 0.51).
of the latent variable. Since indicators are components of the latent Therefore, it was deleted from further analysis. As a result, the
variable, one indicator’s changes are not necessarily associated with model showed high reliability and validity (Table 2). Cronbach’s
another indicator’s changes. Thus, indicators in a formative mea- alpha’s for all constructs in this study ranged from 0.89 to 0.96 and
surement model can be weakly correlated or not correlated at all the composite reliability ranged from 0.91 to 0.96, which indicated
(Diamantopoulos and Winklhofer, 2001). Also, because each indi- satisfactory internal consistency of the measurement model. The
cator represents a unique aspect of the latent variable, formative average variance extracted for each construct were all above 0.50,
measurement model indicators are not changeable and replace- which indicated acceptable convergent validity of the measure-
able; and, as a combination, they explain the latent variable. In this ment model. The Fornell-Larcker criterion (Table 3) as well as the
case, the latent construct of mentor function becomes a reflective- Heterotrait-Monotrait (HTMT) ratios were both checked to ensure
formative second order measurement model. Career development that the measurement model had adequate discriminant validity.
and psychosocial support are two sub-dimensions of mentor func- In terms of the formative second order construct, both psychoso-
tion. But since each of them represents a unique aspect of the cial support (b = 0.61, p < 0.001) and career development (b = 0.50,
W. Chang, J.A. Busser / International Journal of Hospitality Management 60 (2017) 48–57 53

Table 2
Measurement model results.

Constructs Indicators Item Mean SD Outer Loadings ␣ CR AVE

Psychosocial Support PS 1. I agree with my mentors’ attitudes and values 4.13 0.97 0.79 0.95 0.95 0.67
(Mean = 4.06) regarding my career.
PS 2. I respect and admire my mentor. 4.45 0.88 0.83
PS 3. I will try to be like my mentor when I reach a similar 3.90 1.27 0.74
position in my career.
PS 4. My mentor has demonstrated good listening skills in 4.14 1.07 0.79
our conversations.
PS 5. My mentor has discussed my questions or concerns 3.91 1.22 0.84
regarding feelings of competence, commitment to
advancement, relationships with peers and supervisors or
work/family conflicts.
PS 6. My mentor has encouraged me to prepare for 4.25 1.01 0.89
advancements.
PS 7. My mentor has encouraged me to talk openly about 3.68 1.17 0.76
my anxiety and fears that detracts from my work.
PS 8. My mentor has conveyed empathy for the concerns 3.94 1.12 0.87
and feelings that I have discussed with him/her.
PS 9. My mentor has conveyed feelings of respect for me as 4.25 1.06 0.84
an individual.
PS 10. My mentor has encouraged me to try new ways of 3.90 1.14 0.85
behaving in my job.

Career Development CD 1. My mentor helped me finish assignments/tasks to 2.83 1.29 0.86 0.95 0.96 0.78
(Mean = 3.06) meet deadlines that otherwise would have been difficult to
complete.
CD 2. My mentor gave me assignments that increased 2.86 1.44 0.89
written and personal contact with upper management.
CD 3. My mentor assigned responsibilities to me that have 2.91 1.44 0.92
increased my contact with managers who may judge my
potential for future advancement.
CD 4. My mentor gave me assignments or tasks in my 3.09 1.51 0.92
work that prepare you for an advanced position.
CD 5. My mentor gave me assignments that present 3.13 1.48 0.92
opportunities to learn new skills.
CD 6. My mentor reduced unnecessary risk that could be a 3.22 1.33 0.82
detriment.
CD 7. My mentor provided me with feedback regarding my 3.35 1.42 0.87
performance.

Psychological Contract PCB 1. Almost all the promises made by the organization 2.62 1.38 0.93 0.94 0.95 0.80
Breach (Mean = 2.52) during recruitment have been kept so far. (R)
PCB 2. I feel that the organization has come through in 2.45 1.35 0.96
fulfilling the promises made to me when I was hired. (R)
PCB 3. So far the organization has done an excellent job of 2.51 1.30 0.94
fulfilling its promises to me. (R)
PCB 4. I have not received everything promised to me in 2.62 1.31 0.73
exchange for my contributions.
PCB 5. The organization has broken many of its promises 2.39 1.33 0.90
to me even though I’ve upheld my side of the deal.

Affective AOC 1. I would be very happy to spend the rest of my 5.04 1.87 0.87 0.89 0.91 0.67
Organizational career with the organization.
Commitment AOC 2. I do not feel a strong sense of “belonging” to the 5.07 1.76 0.75
(Mean = 5.11) organization. (R)
AOC 4. I do not feel like a “part of the family” at the 5.23 1.74 0.77
organization. (R)
AOC 5. I do not feel “emotionally attached” to the 4.78 7.91 0.83
organization. (R)
AOC 6. The organization has a great deal of personal 5.42 1.96 0.87
meaning for me.

Promotional Attitude Pro 1. I talk up the organization to people I know. 4.30 0.81 0.82 0.90 0.94 0.84
(Mean = 4.37) Pro 2. I bring up the organization in a positive way in 4.41 0.91 0.96
conversations I have with friends and acquaintance.
Pro 3. In social situations, I often speak favorably about the 4.41 0.91 0.96
organization.

p < 0.001) were significant. Overall, the measurement model was variance in mentees’ promotional attitude toward their organiza-
adequate for further analysis. tion (R2 = 0.43) and in their affective organizational commitment
(R2 = 0.30), but only predicted 9% (R2 = 0.09) of the variance in
4.2. Inner model results mentees’ psychological contract breach. Out of the five hypotheses,
four of them were supported by the analysis at a significance level
The VIFs ranged from 1.09 to 1.64, indicating that multicollinear- of 0.05. Only the proposed negative effect from mentees’ perceived
ity was not a concern in this model. The inner model results are psychological contract breach to promotional attitude was not
summarized in Fig. 2. The model predicted a moderate level of supported by the analysis(Table 4). Mentor functions directly influ-
54 W. Chang, J.A. Busser / International Journal of Hospitality Management 60 (2017) 48–57

Fig. 2. PLS-SEM Model.

Table 3 a strong positive indirect effect on mentees’ promotional attitudes


Discriminant validity.
(ˇ = 0.29, t = 3.79).
AOC CD PCB PS Pro

AOC 0.82 5. Discussion


CD 0.40 0.89
PCB −0.46 −0.32 0.90
This study explored the factors in a formal mentoring program
PS 0.35 0.63 −0.22 0.82
Pro 0.63 0.19 −0.45 0.19 0.92 related to mentees’ promotional attitude toward their employer.
A model was developed based on the literature and relationships
Note: Values on the diagonal (in bold) represent the square root of AVE. Lower
diagonal values indicate factor correlations.
tested. In this model, mentee’s perceived mentor functions were
hypothesized to have a positive relationship with promotional
attitude toward their employer, through perceived psychological
Table 4
PLS-SEM Direct Paths Results.
contract breach and affective organizational commitment. Data
was collected in a major hospitality company in the US. All par-
B t p CI (2.5–97.5%) f2 ticipants were graduates from a formal mentoring program hosted
PS -> MF 0.61 17.61 0.00 (0.53, 0.67) – by the hospitality company. Overall, the results of this study sup-
CD -> MF 0.50 12.78 0.00 (0.43, 0.59) – ported psychological contract theory by showing that employee’s
MF -> AOC 0.32 2.58 0.01 (0.08, 0.55) 0.13
psychological breach was negatively related to their affective orga-
MF -> PCB −0.29 2.27 0.02 (−0.54, −0.05) 0.09
PCB -> AOC −0.37 3.00 0.00 (−0.65, −0.17) 0.18 nizational commitment and promotional attitude. The findings also
PCB -> Pro −0.20 1.67 0.10 (−0.39, 0.07) 0.05 suggested that unmet mentor function expectations could create
AOC -> Pro 0.54 5.11 0.00 (0.37, 0.78) 0.40 employee psychological contract breach.
All of the proposed hypotheses were supported except the direct
Table 5 relationship between psychological contract breach and promo-
PLS-SEM Indirect Path Results. tional attitude. The results suggested that the more career and
psychological support mentees received from their mentor, the less
B t p
likely they would perceive that implicit promises were broken by
MF -> AOC 0.10 0.07 0.14 their employer and the more they were emotionally attached to
MF -> Pro 0.30 0.08 0.00
the organization. These two findings further predicted mentees’
PCB -> Pro −0.19 0.09 0.04
attitude toward the organization. In other words, mentees would
recommend the organization to their friends and family more when
enced mentees’ perceived psychological contract breach (ˇ = −0.29, they perceived enough support from their mentors both for per-
t = 2.25). Mentees’ affective organizational commitment was pos- sonal and for work related aspects. These results align with previous
itively predicted by their perceived mentor functions (ˇ = 0.32, studies suggesting that employee’s affective organizational com-
t = 2.54) and also negatively predicted by their perceived psycho- mitment was influenced by various human resource practices and,
logical contract breach (ˇ = −0.37, t = 2.99). Mentees’ promotional at the same time, promoted positive performance and other work
attitude toward the organization was positively predicted by their behaviors (e.g. Tian et al., 2014; Kim et al., 2005). Also, this study
affective organization commitment (ˇ = 0.54, t = 5.01). Although offers insights on employee’s promotional attitude and related fac-
psychological contract breach did not directly influence mentees’ tors, contributing to the currently limited research literature.
promotional attitude, the negative indirect effect from psycho- Although the direct effect from psychological contract breach
logical contract breach to promotional attitude through affective to promotional attitude was not supported by the results, this
organizational commitment was significant (ˇ = −0.20, t = 2.17) study found that affective organizational commitment was a
(Table 5). This result indicated that affective organizational com- full mediator between employee psychological contract breach
mitment was a full mediator between psychological contract and promotional attitude. This result provides empirical support
breach and promotional attitude. Lastly, mentor functions also had for Weiss and Cropanzano’s (1996) affective event theory (AET).
W. Chang, J.A. Busser / International Journal of Hospitality Management 60 (2017) 48–57 55

AET argues that work events expressly impact employees’ work should provide support to mentees when there is a psychological
attitudes through accumulated affective experiences. However, contract breach because mentors’ behavior and attitude indicate
whether workplace events can directly influence employees’ work the level of caring for employees from the broader organization.
attitudes has yet to be determined (Zhao et al., 2007). This study Moreover, mentors can provide rapid “service” recovery to mentees
empirically supported affective experiences’ role as a full media- if there is a psychological contract breach. Assisting mentees to
tor. In other words, work events do not influence employee work adjust unrealistic expectations or explaining difficult situations
attitudes directly, but indirectly through emotions. This conclu- that an organization experiences, mentors can substantially reduce
sion offers managerial implications, which are discussed in the next mentees’ feelings of betrayal. In summary, a mentor’s role dur-
section. ing mentee psychological contract breach is like the glue between
Also, this study found that the formal mentoring program in this the mentee and the organization, to increase mentee’s organiza-
hospitality company provided a higher level of psychosocial sup- tional identification. Once the emotional attachment is increased,
port (Mean = 4.06) than career development (Mean = 3.06), which dissatisfaction from broken promises can be diminished.
is counterintuitive. When an organization sets up a formal men-
toring program, the primary purpose is assisting mentees to better 6. Limitations and future research
perform their jobs. Therefore, it will be expected that a mentor
in a formal mentoring program would produce a higher level of As every other study, this study has several limitations. First,
career development than psychological support. However, consis- there are some limitations derived from the research design and
tent with the finding of Chao et al. (1992), mentees in this formal methodology in this study. This study employed a cross sectional
mentoring program perceived more psychosocial support than study design, in which causal inferences can only be assumed and
career development. This finding also echoes the theoretical dif- theoretically argued. Causality or longitudinal attitude change con-
ference between mentoring and coaching. Theoretically, coaching clusions should not be drawn from this study. Future research may
focuses on job effectiveness while mentoring contains a relatively focus on employees’ attitude change throughout a mentoring pro-
longer relationship between the mentor and the mentee for devel- gram by collecting data at multiple stages of the program.
opment (Woods et al., 1992). Therefore, considering mentoring as Harman’s one-factor test was used to detect common method
an organizational socialization program might be a better direction bias but did not statistically control them (Podsakoff et al., 2003).
for future research. Therefore, the results of this study may be subject to common
method bias. However, currently the literature does not suggest
5.1. Managerial implications other useful methods to statistically control common method bias
in PLS-SEM (Chin et al., 2012). Since mentees are the best resource
The practical implications of this study are threefold. First, for the constructs of interest in this study, a survey collected from
because of the impact that mentor functions have on mentees’ mentees is arguably the best data source. However, future stud-
promotional attitude, hospitality employers should pay attention ies should try to find a better way to statistically control common
to the design and implementation of mentoring programs. Hos- method bias.
pitality employers should view mentoring not only as a training Furthermore, this study employed a convenience sample, which
program but also as an organizational socialization process and consisted of a limited number of respondents who were from the
incorporate it as a part of an organization’s internal marketing same mentoring program. This sampling strategy allowed us to
program (Huang and Rundle-Thiele, 2014). An effective internal assess the most relevant sample quickly and effectively but it also
marketing program could potentially increase employees’ promo- limits this study’s generalizability and put the results under the
tional attitude toward the employer. This positive attitude benefits impact of sampling bias. Future research should employ a more
an organization’s image as an employer. A positive employer image generalizable approach to data collection to assess similar topics,
can help companies attract more potential talent (Mandhanya and such as other HR practices’ influence on employee promotional
Shah, 2010), assist organizational change (Backhaus and Tikoo, attitude.
2004; Lievens et al., 2007); and further increase customer affective From a content perspective, this study only found that employ-
and cognitive reactions to the company (Baumgarth and Schmidt, ees’ promotional attitude was influenced by the mentoring
2010). program but did not explore other possible factors in hospital-
Second, hospitality employers should carefully choose mentors. ity workplace and their effect on employee promotional attitudes,
Interpersonal and leadership competencies were identified as two such as organizational culture, coworker behavior, etc. Future
most critical for hospitality managers to develop (Koenigsfeld et al., research could explore on this area. Lastly, this study focuses on
2012). Therefore, qualified mentors should have a certain commu- the antecedents of employee promotional attitudes but neglected
nication skill level with an adequate understanding of the goals of the outcomes of employee word-of-mouth. Overall, this study was
the program and the processes necessary for a successful outcome. exploratory examining employee’s promotional attitude and psy-
More importantly, the mentor should have a strong positive atti- chological contract; two important areas for future research.
tude toward the organization that can be communicated in a variety
of ways to mentees. If mentors are unable to establish the appropri-
Acknowledgement
ate expectations for mentees’, incorrect expectations could develop
leading to psychological contract breach, which further destroys
This study was supported by the Conrad N. Hilton Foundation.
employee and customer satisfaction. Therefore, it is recommended
that hospitality organizations consider employees’ psychological
contract and guide them to form appropriate expectation through References
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