SENIOR

Entrepreneurship HIGH
SCHOOL

Module
Opportunity Screening 7
Quarter 1
Entrepreneurship
Quarter 1 – Module 7: Opportunity Screening
First Edition, 2020

Republic Act 8293, Section 176 states that no copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publishers and
authors do not represent nor claim ownership over them.

Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Ethel May Barcelona
Editors: Marivi T. Camacho, Buena R. Abestilla
Reviewers:
Content/Language: Edna D. Camarao, Dennis T. Alex
Technical: Cerina V. Galoy
Illustrator:
Layout Artist:
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)
Printed in the Philippines by Department of Education – Schools Division of
Pasig City
 SENIOR
Entrepreneurship HIGH
SCHOOL

Self-Learning
Module

7
Quarter 1

Opportunity Screening
Introductory Message

For the facilitator:

Welcome to the Entrepreneurship with Grade 12 Self-Learning Module on

Opportunity Screening.
This Self-Learning Module was collaboratively designed, developed and
reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and

independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills especially the 5 Cs,
namely: Communication, Collaboration, Creativity, Critical Thinking, and
Character while taking into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Moreover, you are expected to encourage and assist
the learners as they do the tasks included in the module.
 For the learner:

Welcome to the Entrepreneurship Self-Learning Module on Opportunity

Screening.
This module is designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an
active learner.

This module has the following parts and corresponding icons:

Expectations – These are knowledge and skills that you will

learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities – These are sets of activities that you need to

perform.

WrapUp - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

LEARNING OBJECTIVES: After going through this module, you are expected to

1. differentiate products into services;

2. identify the 12 Rs of Opportunity Screening; and

3. create a business proposal base on the opportunity needed in a community.

PRETEST

DIRECTIONS: Read each item carefully. Encircle the letter of the best answer
from the choices given.

1. What term refers to tangible products that consumers can actually observe
with their senses?
A. Goods B. Services
C. Intangible D. Customers
2. Which of the following businesses is categorized as a service?
A. Car repair B. Furniture
C. Foods D. Medical Check-up
3. Which of the following refers to sales opportunity?
A. Reach B. Relevance
C. Range D. Revenue
4. Which of the following steps determine product-market fit?
A. Understand your customers' current needs and foresee future
ones.
B. Encountering risks and uncertainties
C. Build credibility
D. All of the above
5. Which of the following is not included in 12 Rs in Opportunity Screening?
A. Resonance B. Returns
C. Research D. Reinforcement
 RECAP
DIRECTIONS: Using the concept map below, write and explain the
four elements of SWOT Analysis.

Scanning Internal and External environment is a key part of the strategic

planning procedure through SWOT Analysis. After scanning the environment, the
next thing that you need to consider is what products or services people are looking
for.

LESSON
MOTIVATIONS: Identify what is being offered by the following businesses.

1. 2. 3.
_______________________ ________________________ ___________________

4. 5.

_________________________ ___________________________
 The businesses above are some possible business opportunities that you can
take on as an entrepreneur, which are known as Goods/Products and Services.

What is Goods?

Goods refer to tangible products that consumers can

observe with their senses. (Ilano 2016,140). These are
material things needed and wanted by consumers. Examples:
Foods, Clothing, Cleaning materials, Transportations etc.

Figure1https://www.google.com

What is Service?

Services refer to intangible offerings that are abstract

and cannot be observed with our senses. (Ilano 2016, 140). A
key characteristic of services is that the “act of delivery” itself is

Figure2www.google.com the product and provide services rather than make goods.
Examples: Laundry Shops, tutorial services, hotel
accommodations, repair shops, travel agencies, beauty parlors
etc.

After determining what goods and services are, you now have in mind possible
opportunities and business proposals that you can take on as an entrepreneur.

To make a product/service successful, you have to be committed to its

success personally and emotionally. Once you have a product or service in
mind, you need to ponder with the following questions before starting.

 What are products or services that you like, enjoy, consume, and benefit
from?
 Is this product or service really exciting for you?
 Should you buy it and use it on your own?
 Do you see this product or service being sold in the next five to ten years?
 Is this a product or service that you want to bring into the market?

Next, analyze the product or service from the point of view of the
customer:

 How does the product improve the life or work of your customer?
 What kind of customers will you be selling the product to?
 Do you like people who are purchasing this product or service?

Say that you hire a marketing expert to guide on the launch of a new
product or service. They will cut right to the chase and ask you these very
objectives, bottom-line questions about the product:
  Is the market high enough to make a profit for you?
 Is demand high enough so that you can market, distribute, and supply the
commodity at a fair cost?

Dig even deeper into your product or service’s potential success by

defining the answer to the following questions:

 What is to be sold, exactly?

 Who is your potential customer?
 How much is the price to be profitable?
 How to market the product? What selling form, or promotion strategies
would you use?
 How is the product or service to be manufactured or produced?
 How is the product or service going to be distributed to the customer?
 How is it going to be serviced, repaired, guaranteed, or replaced?

You haven't done it yet. There are a range of specific questions you
need to know before you make a definitive decision about a new product or
service delivery.

 Is product or service in need in today's market?

 Is your new product or service better than anything else presently offered?
 Is your product cheaper but with quality than anything else that is
available?
 Do you think you could become the number-one supplier in the market for
this product or service?

The 12 Rs of Opportunity Screening also help you to select the best

product/service needed in the market.

Relevance

Risks Resonance

Resources
Reinforcement
required

12 Rs of
Relative ease Opportunity Revenues

Screening

Returns Responsiveness

Revolutionary
Reach
Impact
The 12 Rs of Opportunity Screening

1. Relevance to Vision, Mission and Objectives of the Entrepreneur.

• Opportunity must be aligned with the vision, mission and objectives of an

entrepreneur to attain the long term goal of the business.

2. Resonance to Values

• It is essential that the opportunities you choose to pursue matches with

your values and desired virtues.

3. Reinforcement of Entrepreneurial Interests

• As a potential entrepreneur, it is best to select an opportunity close to your

interests to develop your skills.

4. Revenues

• Revenues depend not only on the quality of the opportunity, but on the
future enterprise’s ability to strategize and develop a saleable product or
service.

5. Responsiveness to Customer Needs and Wants

• If your choice fits well with unfulfilled customer wishes, then you have a
better chance to succeed.

6. Reach

• Opportunities that can be expanded by adding similar products or services,

branches or franchise outlets have good visions for attaining rapid
development.

7. Range

• The broader the variety of potential product or service offerings, the more
attractive is the opportunity.

8. Revolutionary Impact

• The next big thing in the market is likely to be the opportunity. It can be a
game changer that revolutionizes industries and makes old products and
services obsolete.

9. Returns

• Opportunities with low production or servicing costs but higher prices

would most likely yield higher returns on sales and return on investment.

10. Relative Ease of Implementation

 • The best opportunities are those that are easy for you to implement, but
very difficult for others.

11. Required Resources

• Opportunities requiring fewer resources from an entrepreneur may be

more profitable than those requiring more resources.

12. Risks

• Some opportunities are riskier than others because they are untested or
have a very small market base. Sales might be seasonal or cyclical.

Now that you already learned how to select successful service/product, let’s
hear from some entrepreneurs in their own words. I’d like to share a quote from
Albert Einstein: “Everyone is a genius but if you judge a fish on its ability to climb a
tree, it will live its whole life believing it is stupid. Being thoughtful in how you screen
opportunities will help you to show your genius to the world.”

ACTIVITIES

Activity 1: Challenge yourself!

Supposed you have ₱100,000 and you want to start a business in response
to COVID-19 pandemic that we are experiencing right now. What would be your
business proposal for this opportunity?

To help you with this challenge, follow the instructions below:

1. List down 5 opportunities about the COVID-19 pandemic.

2. Think of two business proposals for each opportunity.
3. Use the guidelines in selecting the goods/services needed in the
market.

Example: Due to “New Normal in Education” students need a connection

to the internet: Business Proposal a) Piso Net b) Loading Station

OPPORTUNITY BUSINESS PROPOSAL

1.

2.

3.
 4.

5.

Activity 2: APPLICATION!

Directions: Think of a product and service that is failing right now due to
the COVID-19 pandemic. Write down the reasons why it is not performing well.
Suggest on what would be the best solution to their problem or maybe an

NAME OF PRODUCT: NAME OF SERVICE:

REASONS: REASONS:

POSSIBLE SOLUTIONS: POSSIBLE SOLUTIONS:

POSSIBLE ALTERNATIVE BUSINESS: POSSIBLE ALTERNATIVE BUSINESS:

alternative business opportunity for them.

WRAP-UP

PMI Matrix! Directions: Based on the topic being discussed, accomplish the

PMI-Matrix based on your learning.

PLUS MINUS INTERESTING

What’s best in the discussion? What’s is quite difficult? What struck you most?
 VALUING

Practical Tips! DIRECTIONS: To deepen your understanding of the topic, list down
practical tips to make and take opportunities that will enrich your life as a future
entrepreneur.

1. ____________________________________________________________________
2. ____________________________________________________________________
3. ____________________________________________________________________
4. ____________________________________________________________________
5. ____________________________________________________________________

POSTTEST

TRUE OR FALSE! Directions: Write TRUE if the statement is correct. Write False if
the statement is wrong.

______1. Use your intuition and guts in selecting goods or services.

______2. You need to give up a lot of things like going out with friends to pursue a
business opportunity.
______3. It is important that the opportunities you choose to pursue match with
your values and desired virtues.
______4. Services are tangible products that consumers observe using their senses.
______5. You need to consider the viability of products or services in today’s
market.

II. MATCHING TYPE! Match column A with the correct answer in the column B.
Write only the letter of the correct answer before each
number.

A B

______6. Range A. sales opportunity

______7. Revolutionary Impact B. expansion to attain rapid growth
______8. Reach C. pursues unfulfilled wishes of customers
______9. Revenue D. must match the values you wish to impart
______10. Resonance E. a wide variety of products or services to offer
F. “Game Changer”

KEY TO CORRECTION

5. Laundry service
4. Beauty Parlor Service
5. B
10. D 5. T 3. Wet and dry Goods
4. D 2. Car repairs service
9. B 4. F
3. D 1. Sari-sari store, Goods
8. F 3. T
2. A,D MOTIVATION
7. A 2. T
1. A
6. E 1. F THREATS WEAKNESSES
PRETEST
POST TEST OPPORTUNITIES STREGTHS
RECAP

VALUING
Mindfulness Helps You See Opportunity
Continual Learning Opens Up Many Opportunities
Experiment You Never Know What Opportunities Lay Around The Corner
Becoming an Expert Opens Up Opportunities
Building Your Personal Brand -- Authentic Opportunities
Create Opportunities For Friendships to Flourish
Opportunities from Everyday Social Interaction

References
BOOKS

Ilano, A. B. 2016. Principles of Marketing. Quezon City:

Rex Bookstore, Inc.
 Morato, Eduardo A. Jr. 2015. A Trilogy on Entrepreneurship.
Eduardo A. Morato, Jr. Publisher.

Morato, Eduardo A. Jr. 2016. Entrepreneurship. Quezon City:

Rex Bookstore, Inc.

ARTICLES

Moore,Barry D.December19, 2019. “Top103 Tips for Creating Opportunites.”

https://www.greatworklife.com/100-ways-to-create-opportunities/

Tracy, Brian.2005. “Starting a Business, Choosing a Product or Service to

Sell.” https://www.entrepreneur.com/article/78778

Indiana Council for Economic Education. 2020. “Goods and Services.”

https://www.kidseconposters.com/goods-and-services-poster
https://quizlet.com/258166384/12-rs-of-opportunity-screening-flash-
cards/

Photos were taken:

https://www.google.com/search?q=sari+sari+store&rlz=1C1EKKP_en
PH816PH817&sxsrf=ALeKk01OB8zjHnwBNd4y7IMk1YdJwPoxg:1593
524574460&source=lnms&tbm=isch&sa

https://www.google.com/search?q=car+repair+philippines&tbm=isch
&ved=2ahUKEwj7i8qj2KnqAhXGxIsBHeUKArIQ2-
cCegQIABAA&oq=car+repair+philippines&gs_lcp

https://www.google.com/search?q=palengke+philippines+wet+and+dr
y&tbm=isch&ved=2ahUKEwjStuCi1qnqAhWCA6YKHVX-BAIQ2
cCegQIABAA&oq=palengke+philippines+wet+and+dry&gs_lcp

https://www.google.com/search?q=beauty+salon+spa+philippines&tb
m=isch&ved=2ahUKEwi58Zno2anqAhURDJQKHca6AYsQ2
cCegQIABAA&oq=beauty+salon+spa+philippines&gs_lcp

https://www.google.com/search?q=laundry+shop+philippines&tbm=i
sch&ved=2ahUKEwjS7YW926nqAhXjGKYKHV-pAN8Q2-
cCegQIABAA&oq=laundry+shop+philippines&gs_lcp

https://www.google.com/search?q=goods+pictures&rlz=1C1EKKP_en
PH816PH817&sxsrf=ALeKk027f04ifP4SfTaHUb19ykDU9jxHMQ:1593
605341243&source

https://www.google.com/search?q=services+pictures&tbm=isch&ved
=2ahUKEwjslKLDgqzqAhWOHaYKHUpvAlsQ2-cCegQIABAA&oq