Social media marketing is subject to a number of regulatory laws and agency oversight,

including the Securities & Exchange Commission, the National Labor Relations Act, the Federal
Trade Commission, Food & Drug Administration, and Health Insurance Portability and
Accountability Act. (Pillsbury Law, 2016) SEC Regulation Fair Disclosure. Regulation FD
addresses the selective disclosure of information by publicly traded companies and other
issuers, and the SEC has clarified that disseminating information through social media outlets
like Facebook and Twitter is allowed so long as investors have been alerted about which social
media will be used to disseminate such information. NLRA. While crafting an effective social
media policy regarding who can post for a company or what is acceptable content to post
relating to the company is important, companies need to ensure that the policy is not overly
broad or can be interpreted as limiting employees’ rights related to protected concerted activity.
FDA. Even on social media platforms, businesses running promotions or advertising online have
to be careful not to run afoul of FDA disclosure requirements. HIPAA. Health care organizations
often maintain websites or social media accounts that promote the organizations and the care
provided with photos of happy patients or featured stories. However, patient-specific information
must be kept private and secure in compliance with the industry-specific privacy regulations of
HIPAA unless a proper and informed release is obtained to post any patient-specific content.

Marketers today face heightened regulatory scrutiny of marketing practices at the core of many
popular digital media campaigns, and recent actions Social media has transformed the way
people interact and how business big and small, traditional, and emerging is being done. As
businesses of all types are transformed, social media platforms in turn provide advertisers the
ability to individualize messages, target specific groups, interact in real-time with potential
consumers, and reap the potential benefits of instantaneous referrals among trusted individuals
and groups. With these opportunities, however, comes a host of legal issues demonstrate that
the FTC and other regulatory authorities are expanding enforcement actions.

Republic act no. 10173 known as “Data privacy act of 2012” acts on protecting individual
personal information in information and communications systems in the government and
the private sector, creating for this purpose a national privacy commission, and for other
purposes. It is the policy of the State to protect the fundamental human right of privacy, of
communication while ensuring free flow of information to promote innovation and growth. The
State recognizes the vital role of information and communications technology in nation-building
and its inherent obligation to ensure that personal information in information and
communications systems in the government and in the private sector are secured and
protected. (National Privacy Commission, 2012)

This policy relates to the study as it regulates the precautions that consumers must take
when taking social media as the marketing tool. Personal accounts utilized by each
costumer are taken upon exclusively away from unauthorized the hands of unauthorized
users. In cases such as companies acquiring confidential information of costumer’s data for
any legitimate reasons must adhere legal basis first. With this circumstance, requiring an
explicit opt-in consent from customers is needed. Additionally, people whose data has
been collected have the right to know what is being stored, the right to access their stored data,
the right to remove or edit the data, and the right to sue for damages in the event that their
rights are infringed. To align all businesses so that data is protected equally across all
applications and industries. Regulation and compliance standards encourage companies to
better invest in security to protect themselves and their customers.

EXCLUSIVE: A real life GDPR case study in the Philippines (information-age.com)

Republic Act 10173 – Data Privacy Act of 2012 » National Privacy Commission

*FACTSHEET-SocialMediaMarketingAdvert.pdf (pillsburylaw.com)

What the GDPR Means to Social Media Marketers (buffer.com)

Legal Guide for Social Media Marketers | Legal Guide for Social Media Marketers
(legal123.com.au)

GDPR Legal Memo – Greenhouse Support