Innovations with Hemp

and Denim
Veja Kazlas, Hannah Adele B., Madison
Pfaff
 Beyond Cotton and Chemicals: Denim Première Vision Spotlights Eco-denim for Spring 2023

Key Takeaways

● A quest for sustainable denim

● Denim brands x luxury labels
● Reusing and upcycling (jeans)
from unsold denim and a
combination of denim.
● Wiser Wash technique (Elleti) a
7 step process for vintage
looking denim; rather than 15
step process companies were
using before.
● Innovation - using less energy
and water within the fashion
denim industry.

OCT 19, 2021 WWD

What is exactly Hemp Denim?

Hemp denim is a more sustainable

textile made from fibers from a
very high - yielding crop in the
cannabis sativa plant family.
Hemp denim alone has a very
rough touch to the hand, but has
been blended with organic cotton
to create more soft and flexible
fabrics.
Examples of brands
using Hemp Denim
 Primarks hemp Denim is made out of
● 30% hemp, 20% recycled cotton,
10% organic cotton and 40%
regular cotton

Straight Leg Hemp Denim Jeans $22, Hemp

Denim Shacket $25, Hemp Denim Bucket Hat $7
● Hemp compared to cotton, grows
quicker uses less water and leaves
behind cleaner healthier soils

● Hemp uses less energy and

fewer chemicals to grow
then cotton

● Hemp Denim Used in Levis new

denim styles like 551 Z Authentic
Straight

● Levis partnered with a fiber

technology specialists to make a
process that softens hemp to make
it look and feel more like cotton.
 Questions?

Do you own a pair of hemp denim jeans?

Have you ever tried or gotten a hemp product other than jeans?

Have you ever felt a pair of hemp denim jeans?

Would you consider buying clothing made with hemp denim?

Do you think this new innovation will continue to be used long term?
 Citations

https://wwd.com/fashion-news/denim/denim-premiere-vision-spotlights-eco-denim-spring-12349786
21/

https://www.primark.com/en-us/the-edit/woman/hemp-to-toe/a/3d5738da-2272-4c6a-b18e-04f2e95
455c7

https://www.levi.com/US/en_US/blog/article/this-is-cottonized-hemp/

https://www.bambuhome.com/blogs/bambuliving/what-is-hemp-fabric