ANOKHI

Anokhi is an Indian retailer brand based in Jaipur, Rajasthan. They

deal with various products ranging from textiles, clothing,
furnishings, along with accessories. The main line of business is
textile and clothing. The art and craft techniques enrooted with
traditional culture is the highlight of the brand, which they
incorporate in their products. They basically focus on rejuvenating
and strengthening the Tradition Indian culture as well as to thrive the
craftsmen involved in the process.

OPERATIONS
In the beginning, they focused on hand-block printing technique
which is an eco-friendly way to print to on textile. The hand block is
carved out of wood and then, it is dyed with organic natural dyes,
like vegetable colours and then it is used for printing. Hence, a
complete safe technique for environment. For around 30 years after
establishment, they’ve followed the same technique. This way, they
engaged rural men of the Jaipur and also invite skilled labour across
the Rajasthan. They believe in maintaining honest relationship with
workers and craftsmen.
In addition, the corporation has made a specific effort to develop job
opportunities for women, particularly those from rural areas.
According to this ideology, much of the needlework work like
embroidery, patchwork, beadwork is done by women's groups in the
regions surrounding Jaipur.
They have also established an incredible green farm for cultivation of
organic vegetables, fruits and herbs so that they can maintain the
originality and toxic-free nature of natural dyes which are used in
dying process.
 UPASANA

It is a clothing company based in Auroville, Tamilnadu. Sustainable

Clothing is a relying moto for this fashion brand. Their philosophy is
“waste to want”. They believe in the idea of conscious consumption
and responsible fashion.
OPERATIONS
Their entire range comprises of organic cotton product, hand
embroidery works along with minute details of patchworks and also,
they use indigo dyes. They have incorporated small weavers, tailors,
craftsmen, printers, spinners and designers to let creativity flow.
They use upcycling to follow the notion of zero waste production and
not only recycles its textile waste, but it also reduces the amount of
garbage it produces. They have come across with the idea of
Medicinal Textiles. Organic cotton is combined with the medicinal
powers of Ayurvedic plants like Tulsi (basil), sandal, and neem to
create unique colour stories in a variety of jackets, tops, and dresses.
Upasana started six separate development projects that developed
into their own programmes all around the country, according to the
company. Upasana supports growers of organic and indigenous
cotton in Madurai through Kapas, Small Steps produces compact
cloth bags as an eco-friendly alternative to plastic bags, and Varanasi
Weavers is a craft intervention with the weaving communities of
Varanasi through Varanasi Weavers. Tsunamika started out as a
mission for sustainable livelihoods amongst fisherwomen alongside
the Tamil Nadu coast, and Paruthi is a natural emblem to help India’s
natural farming community.
 FABINDIA

Fabindia is an Indian Brand, which is celebrating rich culture and

heritage of India from past 50 years that’s why the name is
“FABINDIA.” It is India's largest private marketplace for products
manufactured with traditional techniques, skills, and hand-based
processes. Their products are organic, non-toxic, and cruelty-free.

OPERATIONS
 RUNAWAY BICYCLE
This brand built around human sentiments.
“We hope you buy less, use more and throw away less.” The moto of
their brand.

OPERATIONS
Today, Runaway Bicycle's work focuses on bringing together the
abilities of traditional weavers and dyers from around India with
those of the studio's craftsmen. They bring a wealth of knowledge
that has been passed down over several generations. Eventually, this
will result in apparel and home décor that defy trend and seasons,
and will be passed down to future generations.
No matter what we do, cloth making will have an impact on the
world we live in. The only way is to reduce your production. Not only
their products have resistance to daily abrasion, but they also have
the ability to withstand multiple washes.
They collaborate closely with their weavers and are actively involved
in all aspects of the production process. Their products mainly use
hand-woven fabrics, from hand-woven linen, cotton, silk to organic
cotton. Consider those days when all you want to do is dash around
without letting anything get in the way, least of all your favourite
outfit. That, in a nutshell, is what Runaway Bicycle is all about.
 NOOL BY HAND
Nool is a name for thread in South. This brand emerged as an
imperative need to sustain handloom weaving which was at verge of
extinction. They felt the need to incorporate the traditional weaving
culture into the contemporary styles and forms.

OPERATIONS
All Nool by hand products are made from 100% Environmental-
friendly and hand-woven fabrics using superior quality yarns that
ensures durability and comfort. They are adhering strictly to follow
trade practices which socially and ethically makes a brand
responsible and sustainable. From start to finish, handwoven fabrics
leave only a minimal carbon footprint and return to the ground after
use.

The LEED green certified facility is completely solar powered and

1000 trees have been planted with the goal to make it a holistic
campus for handloom weaving. Their working space is originated in a
village so that they can employee more and more rural people. By
employing people of mostly age 40-50, they’re breaking the norm
that says creativity can only emerge from young people.