A STUDY ON

CAREER SUCCESSION PLANNING

AT
MOTHER DAIRY PRODUCT LIMITED
Synopsis submitted in partial fulfillment of the
requirements for the award of degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
B. SHIREESHA
H.T.NO: 1173-20-672-062

Under the guidance of

-----------------------------------

DEPARTMENT OF BUSINESS MANAGEMENT

RISHI UBR WOMEN’S COLLEGE

(Affiliated to Osmania University)
Near JNTUH, Nizampet ‘X’ Road, Kukatpally, Hyderabad-500085
(2020-2022)
1.1 INTRODUCTION

Career planning is a step-wise process which enables an individual to focus on where to want

to be in life professionally. With the short-term goal and the long-term goals in place, career

planning can help to plan their journey in their professional life. Self-assessment is necessary

to understand one’s capabilities and drawbacks. The various career options should be

explored in detail to find a fit between one’s abilities and the opportunities provided by a

career option. It involves continuous learning and improvement to build and growth in the

chosen career path. A good career planning helps a person grow in life in their professional

career, which also help them grow personally.

Career planning process is an important aspect for an individual’s career development. Some

of the basic steps in a career planning process are:

 Self-Assessment: The first step in the career planning process is self-assessment to be

done by the individual to understand his or her skills, areas of interest etc.

 Research on Careers: The second step in the career planning process is to understand

the career options, companies available, growth options in career etc.

 Set Career Objectives: The next step in the career planning is to set short-term as well

as long-term career goals for oneself, and to have a clear career path.

 Learn & Improve Skills: The fourth step in the career planning process is to keep

acquiring new skills and knowledge to be in line with career objectives and with

industry requirements.

 Preparation of CV: The next step in the career planning is to be fully prepared in

terms of CV, cover letter, recommendations etc.

 Job Search: The sixth step in the career planning process is to short-list the companies

where an individual is seeking a job & start applying.

  Revise Career Goals: The last step in the career planning process is to continuously

evaluate the career goals and again do a self-assessment to build a strong career path.

Making career choices and decisions - the traditional focus of careers interventions. The

changed nature of work means that individuals may now have to revisit this process more

frequently now and in the future, more than in the past.

Managing the organizational career - concerns the career management tasks of individuals

within the workplace, such as decision-making, life-stage transitions, dealing with stress etc.

It is important to come up with your career planning as it gives you the much needed

direction and makes it clear there where you see yourself in future. It makes you aware of

your strength and weaknesses and the skills and knowledge that are required to achieve your

goals in future. A large proportion of our life is spent in achieving our career goals, thus it is

very important to make sure that right steps were taken and correct planning was done in the

early years of your life. There are very few lucky ones who are born with a clear mind and

who knows what they want to do and where they see themselves in life ahead. But majority

of us are not sure what we want from life and so it in very important to plan out things. Thus

career planning is what gives your career and in some way your life, true meaning and

purpose.

1.2 NEED FOR THE STUDY

Every employee has a desire to grow and scale new heights in his workplace continuously. If

there are enough opportunities, he can pursue his career goals and exploit his potential fully.

He feels highly motivated when the organization shows him a clear path as to how he can

meet his personal ambitions while trying to realize corporate goals. Organizations do not pay

adequate attention to this aspect in actual practice for a variety of reasons. The demands of

employees are not matched with organizational needs; no effort is made to show how the

employees can grow within certain limits, what happens to an employee five years down the

line if he does well, whether the organization is trying to offer mere jobs or long-lasting

careers, etc. The absence of a career plan is going to make a big difference to both the

employees and the organization Organizations, therefore, try to put their career plans in place

and educate employees about the opportunities that exist internally for talented people.

1.3 SCOPE OF THE STUDY

To identify those who are performing their assigned task well and those who are not and the

reason for such performance. It also provides information about the career planning process

as management basing on which decisions regarded conformation, promotion, demotion and

transfer are taken. It also provides feedback information about the level of achievements and

behaviour of an employee. It also provides information and counsel the employee. It also

compares actual performance with the standards and in out deviations (positive and

negative).It create and maintain satisfactory level of performance. It prevent grievance and in

disciplinary activity. It facilitate fair and equitable compensation.

1.4 OBJECTIVES OF THE STUDY

  To analyse and examine the effectiveness of Career planning programs in The

India cement ltd.

 To assess the Career Planning programs are conducted.

 To study the extent of Career Planning programs are applicable to their jobs.

 To study the employee’s opinion on the Career planning at The India cement ltd.

 To study the employee satisfaction in The India cement ltd.

1.5 RESEARCH METHODOLOGY

 The basic principle in the research has been adopted in the overall methodology. The

following methodology has been used for meeting the requirements,

 Defining objectives

 Developing the information sources

 Collection of information

 Analysis of information

 Suggestion

The methodology followed for collection, analysis under interpretation of data in

explained below.

1. RESEARCH DESIGNS

There are generally three categories of research based on the type of information required,

they are

1. Exploratory research

2. Descriptive research

3. Casual research

The research category used in this project in descriptive research, which is focused on

the accurate description of the variable in the problem model. Consumer profile studies,

market potential studies, product usage studies, Attitude surveys, sales analysis, media

research and prove survey s are the, Examples of this research. Any source of information

can be used in this study although most studies of this nature rely heavily on secondary data

sources and survey research.

2. DATA COLLECTION METHOD

 Primary data

It is collected through the questionnaire, a formalized instrument of asking

information directly from respondent demographic characteristics, attitude, belief and

feelings through personal contracts. Structured and on disguised from of questionnaire is used

and consists of multiple choice questions.

Secondary data

Internal secondary data about the included formal data, which is generated within the

organization itself, were obtained through concerned head in the organization

External secondary data generated by source the organization was used such as public

available data provided by the reports of the companies. All this information is of great

importance and conceptualizes and illuminates the core of the study.

1.6 TOOLS AND TECHNIQUES

Percentage method
Percentage method is used in making comparison between two or more series of data. This is

used to describe relationship.

No . of respondents× 100
Percentage of respondents =
Total respondents

The method of study followed in this project (in brief)

Sample size : 100

Data collection method : Primary and Secondary.

Duration of study : 45 days.

Analysis : Through percentage method.

LIMITATIONS OF THE STUDY

However I shall try my best in collecting the relevant information for my research report, yet

there are always some problems faced by the researcher .The prime difficulties which I face

in collection of information are discussed below:

 Short time period: The time period for carrying out the researcher was short as a result

of which many facts have been left unexplored.

 Lack of resources: Lack of time and other resources made it impossible to conduct

survey at large level.

 Small number of respondents: Only 100 employees have been chosenwhich is a small

number to represent the whole of the population.

 Unwillingness of respondents: While collection of the data most of the employees

were not willing to fill the questionnaire and felt it is their waste of time.