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Next is the steps involved in the Search engine Marketing for Dell

Search Engine Marketing strategy involves 4 steps: The first one being

 An effective Search marketing strategy: It mainly involves the identification and

targeting needs and motivation of internet users. It also helps to understand the
company's position in the market and to identify their competitors. The effective
implementation of search marketing strategy helps the company understand the needs of
a customer thus helping them to serve in the best possible way.

The second step Dell adopted is

 By selection of right keywords for SEM campaign: Dell designed a scoring system by
which they can eliminate underperforming keywords and focusing more on the
commonly used keywords and phrases to their advantage. The company also ensures to
have a constant interaction with the best customers, sales and customer service team to
find out the most commonly used phrases. The company tested various colours for their
URLs to find out which colour is the most engaging for a customer. From this test they
found out that, red link outperformed the traditional blue link by 53%.

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The third step involves

 Adding quality links to their website: Dell promoted subsidiary products as suggestion
under each product a user chooses to view. This helped in improving the visibility of
various product category thus boosting more engagements in their websites.

The final step involves to manage paid SEM practices

 This step basically involved the budgeting of search engine advertising practices. They
have an overall budget per month as well as a budget per day for all the SEM practices
that they follow. Geotargeting is another fundamental and important aspect of SEM
optimisation. This basically helps in promoting and advertising products or services
based on the requirements of the various regions of the world.
Bidding of keywords ensures that when a relevant keyword is looked up in a search engine the
result always point towards the company's websites or company's products or services.

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With all the steps implemented the company dell acquired 3 key learnings which are as follows:

First one is Engagement doesn't always translate into sales so which means that

A user who is looking up a product in the website doesn't always intend to buy the product.

The second one is that the brand name search terms don't always translate into sales.

This means that the name of the brand used as a keyword doesn't always ensures sales, it can be
for a comparison purpose or for reference purposes.

And the Third one is that you never can guess what keywords consumers will click on.
Customers behaviour is very unpredictable so it is very difficult to identify which keyword a
customer might use in the search engine with all the factors taken into account and with all the
learning earned by Dell through search engine marketing. Dell implemented the search engine
marketing from which there was a 30 % increase in sales from their eCommerce platform.

Carlos Ghosn is the first person in the world to run two companies in the Fortune 500 list
simultaneously. Chairman and CEO of Renault, Nissan, and Renault-Nissan Alliance; Chairman
of Mitsubishi Motors

The personality shown is the biggest competitor of tesla motors. What was his previous
profession before establishing a competitor brand for tesla and which is the brand?

Peter Rawlinson is a British engineer based in California. He is the chief executive

officer and chief technology officer of Lucid Motors and is known for his work as
Vehicle Engineer of the Tesla Model S and the Lucid Air. His previous profession
was as the Vice President of engineering at Tesla Motors. Now Tesla's biggest
competitor